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					              Motor Valley-Emilia Romagna Region, Italy

Modena, Italy, June 22, 2009 – The program of the 11th edition of the World Forum
for Motor Museums, the biennal gatherings of directors, curators, managers of
motor museums in the world, has been finalized. It lists five days (September 7-11,
2009) of full immersion in basic topics for the preservation of the car and motorcycle
culture, heritage, products. The venues are the most prestigious and exclusive
museums and private collections in the Motor Valley-Emilia Romagna Region,

Workshops and seminars are complemented by exclusive visits to the motor
museums, collections, factories of an area known worldwide for brands which made
the history of motor racing, and still do: Ferrari, Maserati, Ducati, Lamborghini,
Dallara, Stanguellini, Osca, De Tomaso, Tecno, and many others.

The Forum is also open on a daily basis to collectors, historians, enthusiasts, who
may select the program of the day they prefer. Daily fees are € 80 and cover the
whole activity of the day: workshops, roundtables, visits, transfers, catering.
Overnight packages are available at a discounted price.

There are 8 working sessions in the five days of the Forum with 46 speakers, so far
confirmed, from 10 countries: Australia, France, Germany, Italy, the Netherlands,
South Africa, Sweden, Switzerland, United Kingdom, USA.

For the first time, the Forum is being held in different venues between Rimini-San
Marino and Modena, in the Italian Motor Valley. Delegates are the protagonists at
the opening of the exhibit in Modena on the Enzo Ferrari Museum whose
construction works will be completed in 2011 under the management of the Enzo
Ferrari Birthplace Foundation, the leading partner in the Forum’s organization.
The mayor of Modena, Mr. Giorgio Pighi, Mr. Piero Ferrari, Enzo’s son, and the
president of the Modena Chamber of Commerce, Mr. Maurizio Torreggiani welcome
the delegates and open the exhibit.

The detailed program is attached. The highlights are:
Monday 7
Musei Maranello Rosso, Falciano-San Marino Republic
Roundtable 1: Preservation of the asset and national laws on historical vehicle
transborder trade
Visit: Maranello Rosso Museums
Opening of the “Enzo Ferrari Museum 2011” exhibit in Modena and visit to the
construction works.

                                           Fondazione Casa Natale Enzo Ferari
       Viale Virgilio, 55 Modena 41100, T. +39 059 8860190, F. +39 059 84877,

Tuesday 8
Ducati Factory and Museum, Bologna
Workshop 2: Museum Sustainability
Workshop 3: The art of restoration: How to educate the specialists of tomorrow
Visit: Ducati Factory and Museum
Transfer to the Lamborghini Excellence Centre, Sant’Agata Bolognese
Workshop 4: The museum tomorrow: Multimedia, multisensoriality, interactivity
Visit: Lamborghini Excellence Centre
Wednesday 9
Chamber of Commerce, Modena
Roundtable 5: Heritage Marketing. Case histories: British Motor Heritage Trust,
Ferrari, Piaggio, Audi, Ducati, Porsche
Visit: Panini Collection, Museo Stanguellini
Thursday 10
Chamber of Commerce, Modena
Roundtable 6: Exhibits, events, auctions: Museum’s friend of foe?
Visit: Maserati Factory and Showroom
Workshop 7: Archives and Document Centres, a new mission
Visit: Righini Collection
Friday 11
Enzo Ferrari Auditorium, Maranello
Roundtable 8: Motor museums and territorial marketing
Visit: Galleria Ferrari.

Theme dinners are scheduled on Wednesday (“Two wheel night”) and Thursday
(“Four wheel night”). The gala dinner, on Friday night, will be reserved to delgeates
and companions. The venue is the highly exclusive Italian Military Academy in the
Duke’s Palace, Modena.

An exciting portfolio of cultural visits and exciting tourism and shoping experiences is
available to delegate’s companions.

Official language: English with simultaneous translation. Detailed information at

Motor Valley has been established by local government institutions and agencies as a registered brand
to enhance the global value of the motor history and operations in the Emilia-Romagna Region. Ferrari,
Maserati, Lamborghini, Pagani, Ducati, Dallara are joined by specialists in racing accessories, body
design and production, restoration of vintage vehicles, craft schools, research centres, museums and
collections, both public and private. Beyond motors, the area offers a deep-rooted historical and cultural
heritage. It is well known as a tourist mecca, from seaside to mountain resorts, and for the widely
acclaimed food and cuisine.
For further information:
   - Maja Argenziano, Enzo Ferrari Birthplace Foundation, viale Virgilio
       55, 41100 Modena, tel. +39 059 8860190, fax +39 059 848477,
       mobile +39 335 1807957, e-mail:
   - Aldo Zana, WFMM Press Office c/o Agenpress, via R. di Lauria 12B,
       20149 Milano, tel. +39 02 33611604, fax +39 02 3314505, mobile
       +39 335 8078714, e-mail:


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