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How to Create a Unique Blog Experience

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					And twittering too

+

let’s start here.

you are unique.

is your blog?

A unique blog is more likely to succeed…

Reason # 5 (why readers unsubscribe)

Too many posts that I see

elsewhere
(Redundant, Repeated or Recycled News)
~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog

Success = narrowing the

gap

A great blog experience combines excellent content with conversation + stimulation. At the end of the day, it should connect curator with community. you

blogs + brands

What kind of brand would

you want to be?

How about these…

do you have blog brand?

Are you blogging or representing your personal

brand?

+

+

how to design a better blog experience.

The 4C’s of blogging

Community

Invest
Your community will only be as good as the amount of effort you put into cultivating one. Get involved.

Listen
It’s not about responding to every single comment—but it is about listening and facilitating.

Cultivate
Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks.

Example: including your community

Consistency

Find
Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—speak up.

Write
Talk about the things you care about. Be true to yourself.

Experiment
The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently.

Example: sometimes industry, sometimes life

sometimes…

and other times…

Whatever the topic—the voice should be consistent

Clarity

See
You need to “see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything.

Communicate
Your communication and conversation should be clear and articulate. Rambling doesn’t make for good conversation.

Vision

visionary

Don’t let the word vision scare you off. It doesn’t mean you need to be a genius—you just need to keep your eyes on the road.

Example: clarity combines vision with agility

“Logic+Emotion exists at the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.”

Content

Frame
Your content will be as unique as the way you frame it. Don’t just report—have opinions and seek the opinions of others.

Share
People are hungry for knowledge and “know-how”. If you know something, share it.

Serve
Make no mistake. You are in the service industry. If your content offers no value—neither do you.

Example: aggregating content

one more thing…

Stop calling yourself a blogger

Bloggers are one-dimensional.

People aren’t.

Find your passion

let your passion shape your blog

My passion

for design helps me create a unique blog experience
Design isn’t just about making something pretty. Design is about creative problem solving. Everything is designed. Marketers need design. Marketers need good design. Good design doesn’t always need marketing.

You Passion Conversation Relationships Affinity
Don’t be a blogger—be a conversation architect

Dialogue is fueling the “conversation

economy”

and affinity keeps people coming back

People will talk about a unique blog experience. And come back for more.

…because good experiences make people happy.

Credit: Adrian Lai

sound familiar?

Let’s talk.


				
DOCUMENT INFO
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views:2788
posted:12/15/2007
language:English
pages:36