And twittering too
+
let’s start here.
you are unique.
is your blog?
A unique blog is more likely to succeed…
Reason # 5 (why readers unsubscribe)
Too many posts that I see
elsewhere
(Redundant, Repeated or Recycled News)
~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog
Success = narrowing the
gap
A great blog experience combines excellent content with conversation + stimulation. At the end of the day, it should connect curator with community. you
blogs + brands
What kind of brand would
you want to be?
How about these…
do you have blog brand?
Are you blogging or representing your personal
brand?
+
+
how to design a better blog experience.
The 4C’s of blogging
Community
Invest
Your community will only be as good as the amount of effort you put into cultivating one. Get involved.
Listen
It’s not about responding to every single comment—but it is about listening and facilitating.
Cultivate
Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks.
Example: including your community
Consistency
Find
Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—speak up.
Write
Talk about the things you care about. Be true to yourself.
Experiment
The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently.
Example: sometimes industry, sometimes life
sometimes…
and other times…
Whatever the topic—the voice should be consistent
Clarity
See
You need to “see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything.
Communicate
Your communication and conversation should be clear and articulate. Rambling doesn’t make for good conversation.
Vision
visionary
Don’t let the word vision scare you off. It doesn’t mean you need to be a genius—you just need to keep your eyes on the road.
Example: clarity combines vision with agility
“Logic+Emotion exists at the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.”
Content
Frame
Your content will be as unique as the way you frame it. Don’t just report—have opinions and seek the opinions of others.
Share
People are hungry for knowledge and “know-how”. If you know something, share it.
Serve
Make no mistake. You are in the service industry. If your content offers no value—neither do you.
Example: aggregating content
one more thing…
Stop calling yourself a blogger
Bloggers are one-dimensional.
People aren’t.
Find your passion
let your passion shape your blog
My passion
for design helps me create a unique blog experience
Design isn’t just about making something pretty. Design is about creative problem solving. Everything is designed. Marketers need design. Marketers need good design. Good design doesn’t always need marketing.
You Passion Conversation Relationships Affinity
Don’t be a blogger—be a conversation architect
Dialogue is fueling the “conversation
economy”
and affinity keeps people coming back
People will talk about a unique blog experience. And come back for more.
…because good experiences make people happy.
Credit: Adrian Lai
sound familiar?
Let’s talk.