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					OPENCities – a driver for successful cities




                             Internationalisation




                              OPENCities is a British Council
                              project funded by URBACT and led
                              by Belfast City Council in
                              collaboration with a network of
                              European Cities
OPENCities – a driver for successful cities


OPENCities Internationalisation: Key Questions




   • What do we mean by city internationalisation? Why do cities seek to become more
      international?
   • What is the role of population internationalisation in the process of becoming an
      international city?
   • What are the promising practices that cities are developing, and how do they work?




                   OPENCities is a British Council project funded by URBACT and led by
                   Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

 Drivers for Internationalisation: Globalisation

   Intensifying globalisation + interconnection = new urban policy challenges

   • Nearly all sectors heavily contested through international competition
   • Improved human mobility - cities subject to dynamic population changes and immigration flows
   • Increasing trends towards an inter-governmental approach to managing important policy issues
   • Specialisation within sophisticated global value chains
   • Seamless global connectivity
   • Attractive business environment
   • Internationally appealing quality of life
   • Retention and expansion of internationally oriented traders/investors




                   OPENCities is a British Council project funded by URBACT and led by
                   Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities


Internationalisation: Target Groups


   INTERNATIONAL TALENT
   • Corporate Employees
   • Students
   • Research and Development
   OECD “Global War for Talent”


All aspiring international cities must now see talent retention and attraction as vital to
their internationalisation efforts, whether through direct incentives, immigration
assistance, social and cultural support, or public-private investment in research


                   OPENCities is a British Council project funded by URBACT and led by
                   Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

How do cities look to internationalise?
 1) Large cities - highly active and engaged, aim to host a critical mass of activity, and make international-facing
    orientation intrinsic to policy-making mosaic. (e.g. Sao Paulo, Mumbai and Istanbul)

 2) Smaller cities – look for distinctive cultural niche or economic specialisation based on established reputations
    with inherent international implications. (e.g. Zurich, Edinburgh and Boston)

 3) Secondary cities – aim to escape constraints of national urban system by attracting investment, events and
    people internationally. (e.g. Manchester, Barcelona, Cape Town and Toronto)

 4) Historical cities – look to re-configure international positioning, based on an indelible legacy of seeking an
    international role (e.g. Amsterdam, Venice)


Requirements for Internationalisation
 • Organisational and fiscal capabilities
 • Identifiable match between economic/social assets and international demand
 • Strong, historically well-developed fields that can generate the critical mass in other milieus (economic,
    social and cultural)
 • Can have EXPLICIT (Madrid Global) and IMPLICIT strategies (Vienna, cross-cutting approach)


                        OPENCities is a British Council project funded by URBACT and led by
                        Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

Internationalisation strategies

    Connectivity
                                                                             Cultural amenity
    • Develop competent infrastructural and logistics platform               • Attract international-calibre cultural amenities to serve
      for international trading activity.                                      local and international residents
    • Expansion of port provision                                            • Preferential access for artists and arts and culture
                                                                               organisations
    • Airport connectivity to meet projected demand
                                                                             • Cultivate a tangible international milieu
    • Optimise inter-regional rail/road connectivity


   Infrastructure and Land Use                                               Identity, Values, Character
   • Improved physical built environment in central cities,                  • Explicit international branding orientation
        suburbs and Research & Development parks                             • Create set of messages that re-adjust image among
   • Stock of high-quality accommodation to host international                  international target groups
        knowledge workers,                                                   • Aimed at investors, tourists, professional foreign talent,
   • Comprehensive public transport to improve commuting                        international students or sector-specific corporations
        reliability                                                          • Galvanise citizens behind a common vision of building a
   • Creation of international zones with clusters calibrated                   world class city.
        towards international sectors.




                        OPENCities is a British Council project funded by URBACT and led by
                        Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

 The role of Population Internationalisation
   • Formation of international human capital in a city is
     both a cause and effect of the location of strong
     scientific, cultural and quality of life amenities.
                                                                                              Diverse, well-
                                                                                                educated
   • International migrants transmit their skillsets and                                      international
     knowledge, driving up standards and enabling local                                        population
     clusterings


   • Integration and co-existence of diverse
     international populations can be a key shaper of                                       Emergence of high-
     urban competitive advantage
                                                                                             quality scientific,
                                                                                            cultural and quality
                                                                                              of life provision



                  OPENCities is a British Council project funded by URBACT and led by
                  Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

 What initiatives can cities take to support internationalisation ?

   • Zoning to encourage the construction high quality inner-city housing (Dubai)
   • Personal tax incentives - public realm improvements coupled with business benefits
      (Zurich)
   • Facilitate an international student community - promote higher education as a critical
      asset and export. (Melbourne)
   • Introduce a team of international branders and networkers to create an image of a
      compelling business and Meetings Incentives Conventions & Exhibitions (MICE)
      destination. (Miami)
   • Explicit global branding strategies (Madrid and Amsterdam)




                 OPENCities is a British Council project funded by URBACT and led by
                 Belfast City Council in collaboration with a network of European Cities
  OPENCities – a driver for successful cities

Madrid
 • One of the world’s most comprehensive internationalisation strategies, orienting its entire economic
      development strategy around global forces.
 • Madrid’s updated 2008-2011 strategy - aims to emerge as key gateway city to rapidly developing (Spanish
      Speaking) Latin American markets, become the third city in Europe (behind London and Paris), and a leading
      partner with emerging Asian cities.

‘Madrid Global’ - Strategy and International Action Office
  •    An ‘internationalisation bureau’, formed in 2007, which coordinates municipal diplomacy, international projects,
       and leverages of international activities of Madrid-based institutions and firms
  •    Collaborates with key public and private bodies to carry out strategic projects to improve international perceptions
       of Madrid’s competitive advantage and real strengths
  •    Broader objectives to unite all stakeholders around international vision, attract global events, international
       institutions and international mass media exposure
  •    EUR 8.5 million budget for 2009
  Example projects:
  •    ‘Houses’ such as Asian House, Arab House and Israel House to spur cultural co-existence
  •    Madrid Global City 2010 Foundation to prepare and manage the city’s participation in the 2010 Shanghai Expo



                            OPENCities is a British Council project funded by URBACT and led by
                            Belfast City Council in collaboration with a network of European Cities
    OPENCities – a driver for successful cities
Vienna
•    Since 1989 and EU enlargement, new geo-political and spatio-economic motivations to internationalise its
     business and population base.
•    Aims to compete with rival cities for gateway status - Prague, Berlin and Bratislava – high availability of well-
     qualified knowledge workers, excellent infrastructure, outstanding quality of life, and favourable tax framework.
•    Strategy builds upon image as a meeting point of East and West – promoted through global liaison offices.


          Vienna Business Agency (VBA) - drives innovation,
           provides professional consulting and global city
           marketing.

Examples of internationalisation policies:
•    Leading integration of Danube economic zone – institutionalised co-operation of 22 cities in areas of tourism
     marketing strategy, culture and infrastructure.
•    New Vienna Immigration Commission – consensus-built organisation arguing in favour of ‘soft’ mechanisms to
     attract and retain highly qualified immigrants.
•    Enhanced links with Bratislava - externalised several cross-border projects focused on sustainable industrial
     development and transport infrastructure



                           OPENCities is a British Council project funded by URBACT and led by
                           Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

Campaign for Migrant Entrepreneurs: ‘Vienna's economy speaks all languages’ (2009)

    Campaign looks to drive a new generation of
     entrepreneurs that are proactive traders,
     internationally minded and multi-lingual. Vienna is
     an incubator of good practical initiatives in this area.
    Run by Vienna Chamber of Commerce and the VBA –
     €280,000 - part-funded by EU

 Exhibition in 10 languages of ‘Success knows no boundaries’ - conveyed through
  street ads, building projections and transport posters.
 Multi-lingual campaign website www.VorteilVielfalt.at (‘advantage diversity’)
 Establishment of a dedicated advice and service point within VBA, MINGO Migrant
  Enterprise (MINGO: ‘Move in and grow’)




                   OPENCities is a British Council project funded by URBACT and led by
                   Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

Amsterdam
 • Looks to preserve its regional strength in business services, insurance, advertising, law and management
    consultancy, and fully regain its international functions. 2006 strategy prioritises (re)placing Amsterdam
    among the top five most popular cities in Europe by 2030.
 • Reasserting liberal and cosmopolitan credentials, new policies to improve openness to wider range of
    populations and business. Focus on utilising untapped potential of emerging markets (esp. Indian and
    Chinese firms)


 2008 opening of Expat Centre in the city’s World Trade Centre
  to provide a ‘one-stop shop’ for arriving high-skilled migrants –
  full support on taxes, healthcare, education
 New fund created to support nine large scale events –such as
  the Amsterdam India Festival - that will raise international
  profile as a creative, innovative trading city




                    OPENCities is a British Council project funded by URBACT and led by
                    Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

Lessons for Internationalisation


What are the benefits of an explicit internationalisation strategy?
 (i)     Creates a single, coherent framework within which all other development policy can be set
 (ii)    Sends a clear message to all stakeholders about the underlying philosophy of the city administration in relation to the
         mega-trends associated with globalisation
 (iii)   Creates an environment of confidence and stability whereby stakeholders can act according to well-defined long-term
         goals and pathways.
 (iv)    Ensures that all aspects of the city administration are working towards the same long-term targets.
 (v)     Helps the city to achieve its full potential and enjoy the maximum benefits from a globalising world.




                       OPENCities is a British Council project funded by URBACT and led by
                       Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities

                          10 Most Important Points for Internationalisation

           1.      Base strategy on thorough, all-encompassing prior research
           2.      Identify and foster niche specialisations
           3.      Build a strong, stable business environment
           4.      Ensure the plan covers all themes - events, firms, institutions and
                   populations
           5.      Engage local stakeholders and formalise relationships
           6.      Use mechanisms that ensure mutually beneficial interaction with
                   international actors
           7.      Communicate - promote the benefits to the city’s people and continue to
                   upskill domestically
           8.      Consolidate the city administration to avoid duplication and gain visibility
           9.      Plan for the long term - internationalisation takes decades
           10.     Monitor, evaluate and improve the plan at regular intervals as part of an
                   iterative process




                 OPENCities is a British Council project funded by URBACT and led by
                 Belfast City Council in collaboration with a network of European Cities
OPENCities – a driver for successful cities




                              OPENCities is a British Council
                              project funded by URBACT and led
                              by Belfast City Council in
                              collaboration with a network of
                              European Cities

				
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posted:3/3/2010
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