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					            Results announced for the 14th International Packaging Competition
            VeronaFiere: 224 bottles entered in the competition from 9 countries.

THE MOST ELEGANT WINE IN THE WORLD TAKING THE “LABEL OF YEAR
             2009” AWARD COMES FROM CALIFORNIA
GOLD LABELS FOR TRENTINO, SARDINIA, FRIULI VENEZIA GIULIA, EMILIA
                ROMAGNA, VENETO AND TUSCANY.

New developments in "wine design": heat-shrink collars, capsules “linked” to the bottle, die-cut
and transparent labels. Yet graphics increasingly focus on territory of origin and the regional
features of products.

Verona, 16 March 2009. Two awards for Trentino, two for Sardinia, one each for Friuli
Venezia Giulia, Emilia Romagna, Veneto and Tuscany. Yet the most elegant wine in the
world comes from Napa Valley, California - since Bucella Wines won the 2009 Label of the
Year Award. These are the results of the 14th International Packaging Competition
(www.vinitaly.it/concorsoenologico), the prestigious award dedicated to 'wine design'
organised at VeronaFiere - the awards will be officially made within the scope of the 43rd
edition del Vinitaly, scheduled 2-6 April.
An ideal occasion for close-up analysis of evolution in consumer tastes - since over and above
product quality, even more attention is now given to "presentation". This is a major challenge
for the inventiveness of “wine-creatives” - the 'wine stylists' focusing on new materials and
innovative solutions to attract the attention of consumers and meet their aesthetic and emotive
expectations.
Inasmuch, even bottles are changing - classic Bordeaux and Burgundy styles are now joined
by new silhouettes developed by glassware designers. The paper used for labels and collars is
now especially joined by heat-shrink plastics and technological materials ensuring play with
transparency and light; capsules are no longer glued but attached to the neck of the bottle;
while traditional corks are now joined by plastic, silicon, elastomer, glass or metal versions.
The design and visual message of labels are also changing. While rectangular forms were
once obligatory and reassuring, front and back labels now play with different outlines and die-
cut styles. Yet, at the same time, the work of graphic designers equally focuses on the origin
of wines - even seeking in the traditional repertory of the territory a hallmark that can become
its icon, turning labels into ambassadors of the wine culture of the terroir.
The highly-prized “Gold Labels” awarded to wines and spirits in nine categories saw a total
entry of 224 bottles (210 in 2008) from Italy, Bulgaria, Croatia, Germany, Malta, Portugal,
Spain, Switzerland and the USA.
The awards were decided by a jury guided by Gilda Bojardi, Director of "Interni" Magazine,
who was joined by a full-scale panel of visual communication experts (Paolo Favaretto,
designer; Pino Khail, journalist; Lorenzo Lombardi, designer; Giuseppe Martelli, oenologist;
Dario Rossi, art-director; Lapo Sagramoso, art-director; Annibale Toffolo, journalist).
The growing international success of the competition - organised by VeronaFiere with the
purpose of rewarding the best habillage and the best visual communication of wines and
spirits - equally highlights the growing role played by marketing in the commercial strategies
of wine-making companies in an increasingly crowded and selective market where even
product quality has to be able to communicate with consumers "at a glance".

Press release - VeronaFiere Press Office
Tel.: + 39.045.829.82.42 – 82.85 – 82.10 E-mail: pressoffice@veronafiere.it - www.vinitaly.com
(list of winners attached - but see the web site for other info by Winenews-Vinitaly)




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LIST OF WINNERS - INTERNATIONAL PACKAGING COMPETITION

Award Winners.

Category 1: packaging of still white wines with denomination of origin and geographical
indication

   Gold Label
    Maremma Toscana Igt Vermentino "Prelius" 2008
    Compagnia di Volpaia S.r.l. - Radda in Chianti (SI)
    Graphics: Lumen - Milan
   Silver Label
    Circeo Doc Bianco "Innato" 2007
    Cantina Villa Gianna V.G. S.r.l. - Borgo San Donato Sabaudia (LT)
    Graphics: La Cromografica - Prato
   Bronze Label
    Vermentino di Sardegna Doc "Cala Reale" 2007
    Tenute Sella & Mosca - Alghero (SS)
    Graphics: Officina Grafica - Firenze
   Special mention
    Colli Orientali del Friuli Doc Friulano 2007
    La Roncaia S.p.a. - Nimis (UD)
    Graphics: Boscolo Design Partners - Udine
   Special mention
    Veneto Igt Pinot Blanc Pinot Grigio "Cuvèe" 2008
    Santa Margherita S.p.a. - Fossalta di Portogruaro (VE)
    Graphics: Studio Idee Materia – Portogruaro (VE)

Category 2 - packaging for naturally sweet wines and still liqueur wines with denomination
of origin and geographical indication

   Gold Label
    Colli Orientali del Friuli Docg Picolit 2006
    La Roncaia S.p.a. - Nimis (UD)
    Graphics: Boscolo Design Partners - Udine
   Silver Label
    Passito di Pantelleria Doc "Riarso" 2007
    Tenuta Gorghi Tondi S.a.s. - Mazara del Vallo (TP)
    Graphics: Alias S.r.l. - Palermo
   Bronze Label
    Alghero Doc Bianco Passito "Soffio di Sole" 2006
    Santa Maria La Palma SOC. Coop. - Alghero (SS)
    Graphics: Tosi To Be Advertising – Milan




                                                                                         2
Category 3 - packaging for still red and rose wines with denomination of origin and
geographical indication

  Gold Label
   Veneto Igt Merlot & Cabernet Rosè "Cuvèe" 2008
   Santa Margherita S.p.a. - Fossalta di Portogruaro (VE)
   Graphics: Studio Idee Materia – Portogruaro (VE)
 Silver Label
   Colline Pescaresi Igt Rosato "ID" 2007
   Az. Agr. Chiusa Grande di Franco D'Eusanio - Nocciano (PE)
   Graphics: Artigrafiche Galvan - Chieti Scalo
Category 4 - packaging of still red wines with Denomination of Origin and Geographical
Indication - vintages 2008 and 2007
  Gold Label
   Cannonau di Sardegna Doc "Sincaru" 2007
   Surrau S.r.l. - Arzachena (OT)
   Graphics: Clab Comunicazione - Verona
 Silver Label
   Sicilia Igt Syrah "Herea" 2007
   Avide S.r.l. - Comiso (RG)
   Graphics: Copystudio - Ragusa
 Bronze Label
   Montecucco Doc Sangiovese "Chorum" 2007
   Pieve Vecchia S.r.l. Soc. Agr. - Campagnatico (GR)
   Graphics: Heartfelt S.n.c. - Bassano del Grappa (VI)
 Special mention
   Valais Aoc Pinot Noir "Fleur du Rhone" 2008
   Weinkellereien Coop. - Basel (Switzerland)
   Graphics: Vollheibst Drick+Design – Endingen
Category 5 packaging of still red wines with Denomination of Origin and Geographical
Indication - vintages 2006 and earlier
   Gold Label
    Isola dei Nuraghi Igt Rosso "Barriu" 2006
    Surrau S.r.l. - Arzachena (OT)
    Graphics: Clab Communication - Verona
   Silver Label
    Vallagarina Igt Rosso "La Civetta" 2006
    Cantina Letrari di L. Letrari - Rovereto (TN)
    Graphics: Zero Uno Rossovino - Trento
   Bronze Label
    Monferrato Doc Albarossa "La Lus" 2006
    Banfi Distribuzione S.r.l. - Montalcino (SI)
    Graphics: Alias S.r.l. - Palermo
   Special mention
    Maremma Toscana Igt Rosso "Pieve dei Monaci" 2006
    Pieve Vecchia S.r.l. Soc. Agr. - Campagnatico (GR)
    Graphics: Heartfelt S.n.c. - Bassano del Grappa: (VI)




                                                                                  3
Category 6 - finished bottles for sparkling wines with denomination of origin and
geographical indication

   Gold Label
    Lambrusco di Sorbara Doc Frizzante 2007
    Donelli Vini S.p.a. - Gattatico (RE)
  Silver Label
   Colli Piacentini Doc Gutturnio Frizzante 2007
   Az. Agr. La Ciocca - Carpaneto (PC)
   Graphics: Grafiche Errebi S.a.s. - San Secondo Parmense (PR)
Category 7 - packaging for sparkling wines produced with fermentation in autoclaves
(Charmat method) and fermentation in the bottle (classic method)
   Gold Label
    Trento Doc Spumante Extra Brut Metodo Classico "Perlé Nero" 2002
    Ferrari F.lli Lunelli S.p.a. - Trento
    Graphics: Robilant Associati - Milan
   Silver Label
    Prosecco di Conegliano Doc Spumante Brut "Matiù" 2007
    Az. Agr. L'Antica Quercia - Scomigo di Conegliano (TV)
    Graphics: Polaris Edizioni - S. Giustina (BL)
   Bronze Label
    Classic method brut sparkling wine - "Gran Cuvée Madreperla"
    Terre Cortesi Moncaro Soc. Coop. Agr. - Montecarotto (AN)
    Graphics: Robilant Associati - Milan
  Special mention
   Vino Spumante Brut Rosé "Osè" 2007
   Dora Sarchese S.r.l. - Ortona (CH)
   Graphics: Alice – Pescara
Category 8 - packaging of spirits made from grapes, marcs, must or wine
   Gold Label
    Grappa Riserva "1870"
    Distilleria Bertagnolli G. S.r.l. - Mezzocorona (TN)
    Graphics: Italstereo S.r.l. Capezzano Pianore (LU)
   Silver Label
    Grape Vodka Prosecco
    Acquavite S.p.a. - Visnà di Vazzola (TV)
    Graphics: Quba S.r.l. - Conegliano (TV)
   Bronze Label
    Grappa 5 Anni di Torbarossa "V Anniversario"
    Acquavite S.p.a. - Visnà di Vazzola (TV)
    Graphics: Quba S.r.l. - Conegliano (TV)




                                                                                 4
Special "Label of the Year 2009" Award (wine category): Cabernet Sauvignon Napa
Valley 2005 - Bucella Wines - Yountville - California (USA) (Graphics: Uxus Design -
Amsterdam)
Special "Label of the Year 2009" Award (spirits category): Acquavite di Uva "Aqua 21" -
Acquavite S.p.a. - Visnà di Vazzola (TV) (Graphics: Quba - Conegliano).
Special “Packaging 2009” Award (wine category): Surrau S.r.l. - Arzachena (OT)
(Graphics: Clab Communication S.r.l. - Verona).

Special “Packaging 2009” Award (spirits-liqueurs category): Acquavite S.p.a. Visnà di
Vazzola (TV) (Graphics: Quba S.r.l. - Conegliano (TV).

Special "coordinated image 2009" Award (wine category): Compagnia di Volpaia S.r.l. -
Radda in Chianti (SI) (Graphics: Lumen - Milan).




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