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 In Celebration of the 10th Anniversary of the Heavenly Bed Westin Surveys Travellers’
 Sleep Habits; More Than Half of Travellers Prefer a Great Night’s Sleep to Great Sex

Brussels, BELGIUM – September 4th, 2009 – A great night’s sleep trumps great sex
according to more than half (55%) of all respondents to a new survey assessing sleeping
habits of travellers in Europe, Africa and the Middle East conducted by Westin Hotels &
Resorts. Just how desperate are we for sleep? Well, 38% of respondents said they’d
rather have a sleeping pill on their hotel pillow than the ubiquitous chocolate and 61%
take a relaxant, sleep or stress medication when travelling overnight.
       Westin Hotels unveils the results of a new global sleep study of more than 5,000
frequent travellers in five countries - a follow-up to a sleep study the hotel giant
conducted a decade ago when it launched its now iconic Heavenly Bed. When Westin
debuted its revolutionary all-white bed, it spurred a global hotel bedding war that
instantly made Earth tone polyester bedspreads and foam mattresses relics of old.
Millions of travellers have benefitted and today 63% of respondents said they would go
out of their way or pay more to stay in a hotel with their favorite bed.

Forget the Boogie Man, it’s Mortgages, Marriage and Blackberry’s That Keep Us
Up at Night
While good beds on the road may be easier to find, sleep itself can be elusive and our
round-the-clock work life, today’s economic woes and good old fashioned relationship
problems often get in the way of a good night’s sleep.
      49% of respondents said that with our 24/7 lifestyles, a good night’s sleep is more
       important than ever, though unfortunately 65% believe that today’s technology
       and constant connectivity impairs sleep.
      Our beloved Blackberry’s make for dreadful sleep companions with 63% of those
       surveyed saying that their Blackberry’s have prevented them from getting a good
       night’s sleep.
      Most respondents said the biggest worry keeping them up at night is bills and
        paying the mortgage or work related stress (20% each). Another key culprit that
        keeps people tossing and turning is problems with their spouse or partner (18%).

Honey, I have a headache – the Sex vs. Sleep Debate
In the 10 years since Westin conducted its original sleep study, our desire for sleep has
increased, and our sex lives have suffered. Today 55% of frequent travellers prefer a
great night’s sleep to great sex.

Other key findings include:

Hotel Beds in a Post-Heavenly Era
       More than half (55%) found that a great hotel bed provides a better sleep
        experience than at home and more than one in four strongly agreed that sleeping
        in a hotel bed while on a business trip is a “luxury” - a significant change from 10
        years ago, when 82% of travellers found something to complain about hotel beds.
       The majority of those surveyed like the hotel mattress (61%) and pillows (56%)
        better than their bed at home.

Sleep Woes Take Their Toll
       47% of respondents say a bad night’s sleep has hurt their business performance.
       The most common side effects of a bad night’s sleep? Getting in a fight with a
        boss or co-worker (31%) or a spouse or partner (28%).

Study Methodology
This study is based on a survey conducted by StudyLogic, LLC via telephone through RDD of adults who
are executives, professionally employed, and with an average of 2+ business and leisure trips per year.
Study results are representative of each country’s population of Executives. Twelve countries were
surveyed: Australia, Canada, China, France, Germany, India, Italy, Japan, Mexico, Spain, the United
States, and the United Arab Emirates. There were approximately 1,000 people surveyed in each country,
with the exception of the United States, which had approximately 1,500 people. Combined percentage
breakdowns for all twelve countries based on various categories are available. The survey consisted of
thirty-three questions, some of which contained multiple parts. Due to cultural reasons, certain questions
were modified or omitted for Japan and the United Arab Emirates. Interviews were conducted between
June 15th and July 15th, 2009. The survey averaged 18 minutes in length and contains a margin of error in
the totals of +/-3%.
About Westin Hotels & Resorts
Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc.
is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and
145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by
Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval
ownership resorts. For more information, please visit or

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