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					Agent     A special package
Photo    prepared especially
                 for:
                Seller’s

               Name
                &
              Address




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                           Dear Home Seller,

         Since becoming a REALTOR®, I have had to find a balance between two
         extremes common to many sales people.

         I was drawn to real estate by my belief that I could help people, and so put others
         first. But the way the industry worked, it seemed that you had to project
         confidence, knowledge, even a sense of superiority if you expected to succeed. In
         other words, you had to have a big ego.

         I soon learned that these were qualities of the stereotyped real estate agent, when
         in actuality, the successful agents did, indeed, put the customer first.

         In fact, they seemed to put almost everyone else first - their family, their friends,
         even their competition is that made for a better situation for everyone involved. In
         other words, they had become servants. In the truest sense, they had learned to
         humble themselves.

         Strange words, you're probably thinking, from someone who promotes himself as
         much as I do. But I do this not because I like to put myself in the limelight, but to
         remind you that I'm still here, and intend to be here for many years to come, eager
         to serve you like no other REALTOR® in our area.

         My enclosed Marketing Proposal can never take the place of a personal meeting
         but it will give you a chance to know a little bit about me, my beliefs and the
         step-by-step plan we use to get many homes sold in 90 days or less.

         That way, when we do meet, I can place my full concentration on what's most
         important to you. Your special needs and, if you're buying a home, help find the
         one that's just right for you. Together we will determine the highest possible price
         the current market will bear and why.

         Additionally, we will determine who the targeted buyers for your home may be
         and develop marketing strategies to attract their interest. These targeted buyers
         are almost always willing to pay the highest price for your home. I'll explain this
         concept and strategy in more detail when we meet.

         We are really looking forward to the very special opportunity to serve you in your
         real estate needs now and forever.

         Most sincerely,

         (agent’s name)
         Your Personal Realtor® for Life!



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         THINKING ABOUT SELLING?
      I want to act in your best interest

      I am eager to have you share your concerns and
       expectations about the marketing of your property

      Please take a moment to complete the survey below.


 WHAT ARE YOU CONCERNED ABOUT?
                              NOT CONCERNED      VERY CONCERED

BUYER'S QUALIFICATIONS?           0     1    2   3   4      5

MULTIPLE LISTING?                 0     1    2   3   4      5

BROKER COMMISSION?                0     1    2   3   4      5

SHOWING PROCEDURES?               0     1    2   3   4      5

ADVERTISING?                      0     1    2   3   4      5

OPEN HOUSES?                      0     1    2   3   4      5

INCONVENIENCES?                   0     1    2   3   4      5

POSSESSION?                       0     1    2   3   4      5

PRICING?                          0     1    2   3   4      5

CLOSING COSTS?                    0     1    2   3   4      5

SECURITY?                         0     1    2   3   4      5

SALABILITY?                       0     1    2   3   4      5

FINANCING?                        0     1    2   3   4      5

NEGOTIATIONS?                     0     1    2   3   4      5



Thank you and see you soon!
              A Seller's Guide
             to interviewing a Real Estate Agent
                     to sell your property.
         There are hundred of real estate licensees in our
         area. Choosing the right agent for your home can
         be confusing. It is especially difficult when you
         speak with several different agents, and they all
         seem so convincing.

         There is a way to determine who is the most
         likely to succeed in getting your price and terms.
         The key is knowing the right questions to ask.
         This is particularly important now, as home are
         selling more slowly.

         The following list provides you with questions to
         ask your prospective Realtor. The list will not
         only help you select the right Realtor, but also
         get you the very best from the one you choose…

         1. Do you work as a full-time Realtor®?
         2. How many listings do you have at this time?
            (More is always better - it means many more
            buyer calls.)
         3. Do you have a full-time staff of
            professionals to see that no details are
            overlooked?
         4. How many potential buyers and sellers do
            you talk with in a day? A week? A year?
         5. If I choose to do a tax-deferred exchange,
            are you experienced in such transactions?
         6. In what ways will you encourage other
            Realtors® to sell my home?
         7. Do you have a system to follow-up on other
            agents so that we get valuable feedback after
            every showing?




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               A Seller's Guide
                 Continued

         8.    How many properties have you sold within
               the past 6 months? 90 days? 30 days?
         9.    Do have references that I may check?
               (Sellers who are currently listed with them.)
         10.   Are you associated with a national referral
               network that refers their buyers to you so
               that you can refer me to the top agent in the
               town or state I may be moving to?
         11.   Do you have a personal video outlining for
               me your marketing strategies?
         12.   Are you on the Internet exposing my
               property to millions of buyers instantly?
         13.   What is my property worth? What listing
               price do you recommend? How did you
               arrive at this price?
         14.   How will you assist in my relocation plans?
         15.   Do you have a written Specific Marketing
               Plan designed to sell my property quickly
               and for top dollar?
         16.   Do you have the new Power 800 Line so
               that my home is marketed 24-hours a day
               with fax-back and -0- transfer capabilities?
         17.   Do you have a Telemarketing Team
               working for you to make those same buyer
               calls?
         18.   Are you going to advertise my home on
               Internet?
         19.   What 4 or 5 Marketing Systems do you
               offer that no one else has available and
               why?




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           Setting the price on your
                    home…

         The three factors to consider in selling your home are
         location, condition and price…and they are all
         related.

         1. Location
         Your home's location and setting influences its value.
         A home inside a quiet subdivision sells for more than
         the identical home on a busy street. Remote areas
         typically sell for less than closed-in area. Views,
         streams and trees usually enhance value. You
         obviously have no control over location.

         2. Condition
         New homes enjoy a marketing edge over resale
         homes because they are shiny and clean. And
         builders enhance their appeal by offering model
         homes (clean, bright, decorated in current colors and
         amenities) for buyers to examine.

         Our goal it to make your home as close to a model
         home as possible…being sensitive to costs. You have
         nearly complete control over condition and you can
         increase value and decrease marketing time by being
         sure your property is in the best possible condition.

         3. Pricing
         If IBM stock is trading between 104 and 108, it does
         no good to insist on selling at 112. Likewise, your
         home must be priced within the appropriate range.
         You must actually "sell" your property twice: first to
         a buyer and then to an appraiser. The buyer is more
         subjective and compares the amenities of your home
         to those of other homes in the same price range. The
         appraiser is more objective and compares age, size
         and cost-identifiable features in your home against
         other properties that have sold.

         Agent’s Name uses his experience and expertise to
         fine-tune the price by taking into consideration all of
         these variables.

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          There's No Place Like Home
 Tell Me Why Your Home Is Special
We're sure you have enjoyed living in your home and have been pleased with its many
features. I can make sure we tell prospective buyers about all the special features of your
home. Please fill in the items so I can target our marketing efforts to those prospects most
likely to buy your home.


Home features that we have really enjoyed:_____________________________________
________________________________________________________________________
________________________________________________________________________

I think my home is well suited to a:___________________________________________
                                                          (Family, couple, seniors, single person, etc.)

because it has these features:________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

What advertising media did you use when you were looking for a home?
_____Local Newspapers         _____Yard Signs        _____Agent Reputation
Other:________________________________________________________________


       Your Name:________________________________________________________
       Address:__________________________________________________________
       City:___________________________State:__________Zip:_________________


Thank you for your cooperation.


               Agent’s Name
Marketing
Proposal




                   Created by:

             Agent’s Name
  Sells Homes Like Yours, FAST!
         Today's real estate market presents unexpected obstacles
         and opportunities. Firms that led in less challenging
         times, often find themselves at a loss when confronting
         present day conditions.

                    That's because the business climate now requires seasoned
         trouble-shooting performed with surgical precision. Something the bulkier
         firms just weren't designed to do. Agent’s Name will focus his expertise on
         each challenge. He is a professional who is among the market's most
         experienced and successful brokers. His work is backed by an aggressive
         team of knowledgeable professionals who tap into unique resources.

                 Agent’s Name has been helping buyers and
         sellers for over a decade. Isn't it your turn to have the
         BEST?


                  (Name) HAS THE DESIRE TO SERVE,
                  THE TOOLS TO PERFORM,
                  AND THE CONFIDENCE TO SUCCEED.


                   MAKE YOUR CHOICE


                 Agent’s Name


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         TODAY…
         THERE'S NO
         SUBSTITUTE FOR
           EXPERIENCE




         Agent’s Name
         REALTOR®




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         I am a Full-Time
            Professional
               Agent

            You won't find ANYONE

            who will work HARDER

          or more PROFESSIONALLY

         to get you the MOST money, the

            QUICKEST sale and the

              FEWEST problems.




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          I'm Not Just a
         One Person Show
         I have a full-time Team of Highly

               Qualified Professionals.

         Put your assistant in or your office’s
         staff.
                         SAMPLE
          Pam – Marketing Coordinator.
          Sarah – Office Administrator
          Emily - Receptionist.

         You could also put your lender, home
         inspector, home warranty
         representative, etc.




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           Right Now
         Serious Buyers

            Go to a
           Realtor®…

         Because 98.3%
         Of The Homes
            for Sale

         Are Listed By A
            Realtor®.


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            On The
           Average…

          Buyers Inspect
         12 Homes Before
            Deciding.

          That Means
           11 Other
          Homes Are
          Competing
         Against Yours!


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   Two Ways to Sell Your Home



        1.                       2.
    Put up a sign.               Hire
  Wait for an offer.
  Wait for an offer.        (Agent’s Name)…
  Wait for an offer.        Start Packing!
Get a real estate agent.
  Wait for an offer.
  Wait for an offer.
Wait for a serious offer.
 Get a new real estate
         agent.
  Wait for an offer.
  Wait for an offer.
  Wait for an offer.
Reduce the sale price.
  Wait for an offer.
  Wait for an offer.
  Wait for an offer.


   CALL NOW: (Agent’s Phone #)
                 SELLER SERVICES
         SERVICES PROVIDED TO THE SELLER:

          Assist in determining Fair Market Value by
            reviewing market demand, seasonality of
            sales, location and many other variables,
            which often alter your home's value.
          Suggest ways to improve salability based on
            Fair Market Value.
          Locate qualified Buyers through the local
            and national multiple listing services, the
            Internet, direct mail and phone contacts.
          Keep you, the Seller, informed.
          Highlight showings by illustrating the best
            features.
          Present an objective, third party viewpoint.
          Qualify and counsel serious buyers toward a
            decision. Buyers need answers to countless
            questions, not only on your property, but also
            on other technical matters such as financing,
            payments, insurance and title clearance. As
            your Realtor, I will have the answers, make
            detailed arrangements for financing and
            serve the buyer in dozens of ways to make it
            easy for him/her to complete the purchase of
            your home.
          Keep up-to-date with the best financing
            available.

EXPECT    Synchronize buyer/seller transactions.
          Assist with all the steps involved with the
 MORE       closing.
          Handle any and all complications that occur
            throughout this process…from before the
            contract to after the closing.
                      BUYER SERVICES
         SERVICES PROVIDED TO THE BUYER:

            Qualify the buyer for Conventional, FHA, VA and other
             special financing to determine the maximum mortgage a
             lender will allow the buyer to handle and find the
             payment the buyer will be comfortable with. Thus, you
             are able to find the best home in the shortest time.
            Determine the needs and preferences of the buyer by
             conversations and actual showings.
            Locate homes available in the style, price and location,
             for the buyers to preview, through the use of the Multiple
             Listing Service, my current listings and networking with
             agents from other companies.
            Help determine the most economical type of financing
             for the buyer's particular situation.
            Assist the buyer in making a decision and prepare the
             contract offer to be presented to the seller.
            Help the buyer and the seller come to terms that satisfy
             both of you.
            Fairly negotiate the differences you and the seller have
             about your offer by presenting an objective, third party
             viewpoint.
            Keep up-to-date with the best financing available.
            Help you arrange financing specifically tailored to your
             needs.
            Handle any and all complications that occur throughout
             the buying process…from before the contract to after the
             close of escrow; thus, eliminating possible barriers for
             you.
            Help you and the seller arrange the closing and help
             synchronize buyer/seller transactions.
            Check back with you periodically to make sure you're
             satisfied with your new home.
            Work full-time, ALL THE TIME, to find the home of
EXPECT       your expectations.


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             WHY YOU SHOULD PRICE YOUR
                HOME REALISTICALLY

         TIME
         Chances are that your home will sell at its fair
         market value. Pricing it realistically at the outset
         simply increases the likelihood for a timely sale
         with less inconveniences and greater monetary
         return.

         COMPETITION
         Buyers educate themselves by viewing many
         homes. They know what is a fair price. If your
         home is not competitive in value with those they
         have seen, it will not sell. Buyers typically look
         at home within a $10,000 price range. If your
         home is not priced within the correct range, it
         very likely will not be exposed to its potential or
         targeted buyers.

         REPUTATION
         Overpricing causes most homes to remain on the
         market too long. Buyers, aware of a long
         exposure period, are often hesitant to make an
         offer because they fear "something is wrong"
         with the house. Often home that are on the
         market for a long time eventually sell for less
         than their fair market value.

         INCONVENIENCE
         If overpricing keeps your home from selling
         promptly, you can end up owning two homes -
         the one you've already purchased and the one
         you're trying to sell. This can prove costly and
         worrisome, as well as inconvenient.

         EIGHTY PERCENT OF THE MARKETING
         OF YOUR HOME IS DONE THE NIGHT
         WE DECIDE AT WHAT PRICE WE WILL
         LIST YOUR HOME.

         IF YOU ARE UNWILLING TO LIST YOUR

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         HOME AT, OR JUST BELOW THE
         CURRENT MARKET VALUE, YOU ARE

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         BETTER SERVED TO NOT PUT IT ON
         THE MARKET AT ALL.
          We Pre-Qualified/Approved
              Every Prospect…




         1   Some are in a hurry to move.



         2   Some are serious
             but not in a hurry.



         3   Some are bargain hunters.



         4   Some will never buy.




         We Protect You From
         Unqualified
         "Strangers" In Your
         Home!


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         PERFORMANCE CAMPAIGN
          My objectives are the following:

          1) To get as many agents and qualified buyers as
             possible into your home until it is SOLD!

          2) To communicate the results of my activities, in
             writing, weekly, to you.

          3) To assist you in getting the highest possible dollar
             value for your property in the shortest period of time
             with the least amount of inconvenience to you.

          4) To constantly look for the best possible methods of
             exposing your property to potential qualified buyers
             in the market.

          5) To earn your repeat and referral business forever.

                              The following is my
                          "Performance Campaign"
                      for the marketing of your property:

          1) Submit your home to the Multiple Listing Service.

          2) Have hand delivered/mailed 300 - 500 unique flyers
             alerting the Realtors® that your home is newly
             available.

          3) Preview your property with my assistants to take
             detailed notes, brainstorm and target the potential
             buyer.

          4) Promote your home by networking with other top
             agents in the area for maximum exposure.

          5) Develop a list of features and benefits of your home
             for a color brochure to distribute to the cooperating
             agents to use with their potential buyers.

          6) Suggest and advise you as to any initial changes that
EXPECT       you might want to make in your property to make it
             even more marketable to the buyer. (See "Words" of
 MORE        Wisdom")

          7) Continually update you as to any recent sales so that
             you always know the position of your property in the
             current market.
         PERFORMANCE CAMPAIGN
         8. Send out 50-100 cards and/or flyers to the
            surrounding area for maximum exposure to
            potential buyers.

         9. Provide additional exposure by hanging a
            professional sign, lock box and brochure
            mailbox on your property.

         10. Hold a Realtor's Caravan for maximum first-
             time exposure as a NEW LISTING.

         11. Advertise when necessary using my state-of-
             the-art computer program that targets the
             right buyers.

         12. Pre-qualify, when possible, all prospective
             buyers.

         13. Make you completely aware of all the
             various methods of financing that your buyer
             may want to use.

         14. Use my innovative Feedback System to
             follow-up on all showings of your home by
             other agents and to obtain feedback from the
             Realtor's Caravan.

         15. Provide, on an on-going basis, to the
             cooperating Brokers, a current brochure with
             features and benefits of your property, and
             inform them any time a price adjustment is
             made.

         16. Follow-through with all showings by other
             Realtors to advise, suggest and assist in
             producing a written offer as quickly as
             possible after every showing.

         17. Assist you in arranging interim financing, if

EXPECT
             necessary.


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         18. Make available my entire staff to you so that
             any questions or concerns are handled
             immediately, night or day.

         19. Represent you upon the presentation of all
             contracts by the cooperating Brokers, and
             help you negotiate the best price and terms
             for you.
         The Offer
           Process

         A Quick Overview




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            THE OFFER PROCESS


         1. The offer is presented to you by the agent
            representing the buyer. I will be present to
            ask as well as answer questions for you.

         2. After all of our questions have been
            answered by the buyer's agent, we will
            privately review the offer and make a
            decision to accept, or counter the offer.

         3. Items to pay special attention to:


               a. Interest rate should be close to
                  prevailing rates.
               b. What is the length of time for loan
                  approval?
               c. Who is paying for the title insurance
                  and escrow fees?
               d. Time frames on all inspections.
               e. Are there limits of liability on all
                  repair work?
               f. Who is paying for inspections and/or
                  repairs?
               g. Length of contract.




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         Finding Buyers
            Mortgage
          Money When
           Necessary




         We might save
         your sale, when
         the buyer needs
         a little help.


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         THE FACT OF THE MATTER IS
         PRICE   THE BEST CHANCE FOR SELLING
         FACT    YOUR PROPERTY IS WITHIN THE
                 FIRST SEVEN WEEKS. STUDIES
                 SHOW THAT THE LONGER A
                 PROPERTY STAYS ON THE MARKET,
                 THE LESS THE SELLER WILL NET.

                 It is very important to price your property
                 at a competitive market value at the signing
                 of the employment agreement. The market
                 is so competitive that even overpricing by a
                 few thousand could mean that your house
                 will not sell. Interestingly, your first offer is
                 usually your best offer. Here are reasons for
                 pricing your property at the market value
                 right from the start in order to net you the
                 most amount of money in the shortest
                 amount of time.

                          An overpriced home:
                           Minimizes offers.
                           Lowers agent response.
                           Limit qualified buyers.
                           Lowers showings.
                           Lowers prospects.
                           Limits financing.
                           Wastes advertising dollars.
                           Nets less for the seller.

         CLEAN   MOST PEOPLE ARE TURNED OFF BY
         FACT    EVEN THE SMALLEST AMOUNT OF
                 UNCLEANLINESS OR ODOR WHEN
                 BUYING A HOME. SELLERS LOSE
                 THOUSANDS OF DOLLARS BECAUSE
                 THEY DO ADEQUATELY CLEAN.

                 If your house is squeaky clean, you will be
                 able to sell your home faster and net
                 hundreds, if not thousands of dollars more.
                 If you are planning on moving, why not get
                 rid of that old junk now so that your house
                 will appear larger? Make more space.
                 Odors must be eliminated especially if you
                 have dogs, cats, young children in diapers
EXPECT           or if you are a smoker. You may not notice
                 the smell but buyers do! Most agents have a
 MORE            difficult time communicating to their sellers
                 about odor. By employing me to get the
                 most amount of money for you, the seller,
                 do not take offense if I must confront you
                 about odor problems.
         THE FACT OF THE MATTER IS


          ACCESS    TOP SELLING AGENTS WILL NOT SHOW
                    YOUR HOME IF BOTH THE KEY AND ACCESS
           FACT     ARE NOT READILY AVAILABLE. THEY DO
                    NOTHAVE TIME TO RUN AROUND TOWN ALL
                    DAY PICKING UP AND DROPPING OFF KEYS.
                    THEY WANT TO SELL HOME!

                    The greatest way to show a house is to have a key!
                    When your house is being shown, please do the
                    following:

                        Keep all lights on.
                        Keep all drapes and shutters open.
                        Keep all doors unlocked.
                        Leave soft music playing.
                        Leave the premises.
                        Take a short walk with your children and pets.
                        Let the buyer be at ease and let the agents do
                         their job.

          PAINT &   PAINT IS YOUR BEST IMPROVEMENT
                    INVESTMENT FOR GETTING GREATER
          CARPET    RETURN ON YOUR MONEY.
           FACT
                    Paint makes the whole house smell clean and look
                    neat. If your house has chipped paint, exposed wood
                    or the paint looks faded, it is time to paint. If your
                    carpet is worn, dirty, outdated or an unusual color,
                    you may need to seriously consider replacing it.
                    Many houses do not sell because of this problem.
                    Don't think that buyers have more money than you
                    have to replace carpet. They don't. They simply buy
                    elsewhere.

           YARD     YOUR FRONT YARD IMMEDIATELY
                    REFLECTS THE INSIDE CONDITION OF YOUR
           FACT     HOUSE TO THE BUYER.

                    Our area has a good climate therefore outside
                    activities are important. People enjoy their yards.
                    Make certain that the trees are trimmed so the house
                    can be seen from the street. Have the grass mowed,
                    trimmed and edged. Walkways should be swept.
                    Clean away debris. Remove parked cars. These all
                    add to curb appeal. If a buyer does not like the
                    outside, that person simply drives on.




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          There is no other Agent
          who is doing as much to
           get your home sold!


         It takes pro-active and
         aggressive marketing, not
         passive, hopeful selling.


         Your Home Must Be
         EXPOSED To Enough
         Qualified Home Buyers In
         Order To Get It…

         SOLD!
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         We Have One Goal…




         To SERVE YOU
         Again, And Again,
         And Again!




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         COMPARE?                        (It's not even fair!)



                                      Team        The Others
                                      One
         24 Hour Home Marketing       24 Hours!   Sorry 9-5!
         E-Mail Feedback Follow-up      YES!        Huh?
         System on every showing
         IDX Web Sites                  YES!      IDX What?
         Target Marketing               YES!      The what?
         Computer Enhanced
         System
         Private Web Site for your      YES!        Nope
         home.
         Lead Router – Instant          YES!        Nope
         Notification System
         High Major Search Engine       YES!        Huh?
         Rankings
         Major Presence on Realtor      YES!        Huh?
         Dot Com
         Your Home on National          YES!        Huh?
         and Local Web Sites
         Team of 4 trained              YES!       Just me.
         Professionals to Meet
         Needs
         Easy Exit Listing              YES!       No way.
         Agreement                                  You're
                                                  locked in
         Renter to Buyer Assistance     YES!      We don't
         Program                                  work with
                                                   renters!
         Move-up Buyer System           YES!        Nope.
         GUARANTEED                     YES!      NO WAY!
         SERVICES
         First in every marketing       YES!       We just
         category possible                         copy.

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         MOTIVATIONAL
            SCALE
      Let's See If Selling Is What's Best For You…

Desire to get moved? 1 (low) - 10 (high)
10

9

8

7

6

5

4

3

2

1



        10%   20%   30%     40%     50%     60%     70%     80%     90%      100%

    How willing are you to price your home so that it WILL sell?
               10% (not willing) - 100% (will definitely price it to sell)
Richard liked
Agent’s Name but
I've decided to use
another broker."




                                   Better let
                                   me choose
MAKE YOUR FIRST CHOICE             the movie.
THE RIGHT CHOICE…




 Agent’s Name
                  Agent’s Slogan



     (801) Agent’s #
         Call Agent’s Name & Start Packin'



         It's All Up To You At
         This Point.
         So Pick Up The
         Phone and Say:




         "You're
         Hired!"
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                            Announcing Agent's Name


                                EASY EXIT
                               LISTING AGREEMENT
                                    What's your biggest fear when you list your home
                            with a real estate agent? It's simple. You worry about
                            being locked into a lengthy listing agreement with a less
                            than competent real estate agent, costing your home
                            valuable time and exposure on the market.
                                    Well, worry no more. We take the risk and the
                             fear out of listing your home with a real estate agent.
                               How? Through his EASY EXIT Listing Agreement.
                                    When you list your house through Agent’s Name
                            EASYEXIT Listing Agreement, you can cancel your
                            listing with him at any time. No hassles. It's easy.

                                   • You can cancel your listing anytime

                                   • You can relax, knowing you won't be locked
                                     into a lengthy contract

                                   • Enjoy the caliber of service confident enough
                                     to make this offer

                                    Agent’s Name has strong opinions about real
                            estate service. He believes that if you are unhappy with
                            the service you receive, you should have the power to fire
                            your agent.
                                    It takes a strong belief in the quality of one's
                            service to make this kind of stand, but we never settles for
                            less than the highest professional standards from our self
                            and our staff. He is confident you will be happy with his
                            service and results. That's the simple truth. He always
                            stand behind his service. Call Agent’s Name today to find
                            out more about how his unique service can make the
                            difference in your house sale.


                                           Agent’s Name


Agent’s Name Takes The Risk Out Of Listing Your Home With An Agent!

				
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