Chapter- 1 Introduction
1.2 Industry Profile.
1.3 Company profile.
1.4 Key strength.
1.6 Major Players.
1.7 Who can be FC ?
1.8 Work of FC.
Chapter- 2 Objective.
It is my proud privilege to express my sincere gratitude to all those who
helped me directly or indirectly in completion of this project report.
I am greatly indebted to Mr. …………. (……………. ) Mr. …………
…….(……..) for their support, guidance and valuable suggestions by which this
work has been completed effectively and efficiently . These all contributions are of
I owe thanks to Mr. ……………. for providing the required data to
complete this project. Without which it is not possible to complete the project.
Last but not least we are indebted to those entire people who indirectly
contributed and whom this work should not have been possible.
Endeavour has been made to make the project error free yet I apologies for
I hereby declare that his project report entitled “A DETAILED STUDY
OF RECRUITMENT AND RETNETION STRATEGIES OF FCs IN LIFE
INSURANCE INDUSTRY WITH A SPECIAL FOCUS TO HDFC SLIC”
held at ……………, is the result of Original work Carried out by me during
40 Days. (……………) in intensive study of the field, for the award of the
Degree of MASTER’S OF BUSINESS ADMINISTRATION.
This Report has not been copied from anywhere, up to the best of my
belief and knowledge. It has not been submitted anywhere else for Award of
any other Degree/diploma.
“The most successful and admired life insurance company,
which means that we are the most trusted company, the easiest to deal
with, offer the vest values for money, and easiest the standards in the
industry, In short, “ Them most obvious choice for all. ”
Joy and Simplicity.
Insurance can be defined as assurance for uncertainty. Insurance is about something
going wrong. Its‟ often about things going right.; One of the Wonders of human nature is
that we never believe anything can actually go wrong.
The insurance sector in India has come a full circle from being an open competitive
market to nationalization and back to liberalized market again. Tracking the development
in Indian insurance sector reveals the 360 degree turn witnessed over a period of almost
The business of life insurance in Indian in its existing form started in India in the year
1818 with the establishment of Oriental Life. Insurance Company in Calcutta. Some of
the important milestones in life insurance business in India are.
1912: The Indian Life insurance Companies Act enacted as first statue to regulate the life
1928: The Indian Insurance Compan9es Act enacted to enable the government to collect
statistical information about life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the insurance Act with the
objective of protecting the interests of the insuring public.
1965: 245 Indian and foreign insurers and provident societies take over by the central
government and nationalized. LIC formed by an act of parliament viz. LIC. Act . 1956,
with a capital contribution of Rs. 5 Crore from the government of India.
INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY
Reforms in the Insurance sector were initiated with the passes of the IRDA Bill in
Parliament in December 1999. The IRDA since its incorporation as a statutory body in
April 2000 has fastidiously such to its schedule of framing regulations and registering the
private sector insurance companies.
The other d4ecisoin taken simultaneously to provide the supporting systems to the
insurance sector and in particular the life insurance companies was the launch of the
IRDA online service for issue and renewal of licenses to agents.
HDFC Standard Life Insurance Company Ltd.
HDFC Incorporated in 1977 with a share capital of Rs 10 Crores, HDFC has since
emerged as the largest residential mortgage finance institution in the country The
corporation has had a series of share issues raising its capital to Rs. 119 crores. The gross
premium income for the year ending March 31, 2007 stood at Rs. 2, 856 crores and new
business premium income at Rs. 1,624 crores. The company has covered over 8,77,000
lives year ending March 31, 2007.
HDFC operates through almost 450 locations throughout the country with its corporate
head quarters in Mumbai, India. HDFC also has an International Office in Dubai, UAE,
with service associates in Kuwait, Oman and Qatar.
HDFC is the largest housing Company in India for the last 27 years.
Incorporated in 1977 as the first specialized mortgage company in India.
Almost 90% of initial shareholding in the hands of domestic intuitions and retail
investors. Current 77% of shares held by foreign institutional investors.
Besides the core business of mortgage HDFC has evolved into a financial
conglomerate with holdings In:
HDFC Standard Life insurance Company- HDFC holds 78.07 %.
HDFC Asset Management Company – HDFC holds 50.1%
HDFC Bank- HDFC holds 22.25%.
Intelenet Global (Business Process Outsourcing) – HDFC holds 50%.
HDFC Chubb General Insurance Company – HDFC holds 74%.
Loan Approvals Rs. 805 billion.
(up to Dec 2004) (US $ 18.30 bn.)
Loan Disbursements Rs.669 billion
(up to Dec. 2004) (US $ 15.20 bn)
Housing Units Financed 2.5 million.
Outreach Programs 90
Mr. Deepak S Parekh is the Chairman of the
Company. He is also the Executive Chairman of
Housing Development Finance Corporation
Limited (HDFC Limited). He joined HDFC
Limited in a senior management position in 1978.
He was inducted as a whole-time director of
HDFC Limited in 1985 and was appointed as its
Executive Chairman in 1993. He is the Chief
Executive Officer of HDFC Limited. Mr. Parekh is
a Fellow of the Institute of Chartered Accountants
(England & Wales).
Mr. Deepak S Parekh
Mr. Deepak M Satwalekar is the Managing Director and CEO of the Company since
November, 2000. Prior to this, he was the Managing Director of HDFC Limited since
1993. Mr. Satwalekar obtained a Bachelors Degree in Technology from the Indian
Institute of Technology, Bombay and a Masters Degree in Business Administration from
The American University, Washington DC.
Mr. Deepak M Satwalekar
HDFC Bank: World Class Indian Bank- among the top private banks in India.
HDFC AMC: One of the top 3 AMCs in India- Preferred investment manager.
Intelent Global : BOP services for international customers.
CIBIL: Credit information services bureau.
HDFC Chubb: Upcoming Private companies in the field of General Insurance.
Standard Life is Europe‟s largest mutual life assurance company. Standard Life, which
has been in the life insurance business for the past 175 years is a modern company
surviving quite a few changes since selling its first policy in 1825. The company
expanded in the 19th century from kits original Edinburgh premises, opening offices in
other towns and acquitting other similar businesses.
Standard Life Currently has assets exceeding over £ 70 billion under its management and
has the distinction of being accorded “AAA” rating consequently for the six years by
Standard and Poor.
Founded in 1875, company supporting generation for last 179 years.
Currently over 5 m. Policy holders benefiting from the services offered.
Europe‟s largest mutual life insurer.
HDFC Standard Life Insurance Company Limited was one of the first companies to be
granted license by the IRDA to operate in life insurance sector. Reach of the JV player is
highly rated and been conferred with many awards. HDFC is rated „AAA ‟ by both
CRISIL and ICRA. Similarly, Standard Life is rated „AAA‟ both by Moody‟s and
Standard and Poor‟s. These reflect the efficiency with which HDFC and Standard Life
manage their asset base of Rs. 15,000 Cr and Rs. 600,000 Cr. Respectively.
HDFC Standard Life Insurance Company Ltd was incorporated on 14th August 2000.
HDFC is the majority stakeholder in the insurance JV with 81.4 %stale and Standard :of
as a staple pf 18.6% Mr. Deepak Satwalekar is the MD and CEO of the venture.
HDFC Standard Life Insurance Company Ltd. Is one of India‟s leading Private Life
Insurance Companies., which offers a range of individual and group insurance solutions.
It is a joint venture between Housing Development Finance Corporation Limited (HDFC
Ltd.) India‟s leading housing finance institution and the Standard Life Assurance
Company, a leading provider of financial services from the United Kingdom. Both the
promoters are will known for their ethical dealings and financial strength and are thus
committed to being a long-term player in the life insurance industry- all important factors
to consider when choosing your insurer.
Track Record so far
The gross premium income of HDFC, for the year ending March 31, 2007 stood at
Rs. 2, 856 crores and new business premium income at Rs. 1,624 crores.
The company has covered over 8,77,000 lives year ending March 31, 2007. Company
also declared our 5th consecutive bonus in as many years for our „with profit‟
Growth –FY 05
162.07 Disburseme nts
150.00 117.32 126.97
0.00 KEY STRENGTH
FY 03 FY 04 FY 05
LOANS APPROVED LOANS DISBURSED
LOAN APPROVALS 16
As a joint venture of leading financial services groups. HDFC standard Life has the
financial expertise required to manage your long-term investments safely and efficiently.
Range of Solutions
We have a range of individual and group solutions, which can be easily customized to
specific needs. Our group solutions have been designed to offer you complete flexibility
combined with a low charging structure.
Strong Ethical Values:
HDFC is an ethical and Cultural Organization. False selling or false commitment with
the customers is not allowed.
Most respected Private Insurance Company
HDFC was awarded No-1 Private Insurance Company In 2004 by the World Class
Magazine Business World. Integrity, Innovation and Customer Care.
MAJOR PLAYERS IN INSURANCE INDUSTRY
LIFE INSURANCE CORPORATION
Life insurance made its debut in India well ob4er 100 years ago. Its salient features are
not as widely understood in our county, as they ought to be. What follows is an attempt
to acquaint readers with some of the concept of life insurance, with special reference to
LIC. It should, however, be clearly understood that the following narration is by no
means an exhaustive description of terms and conditions of LIC policy or its benefits or
For more details, please contact our branch or divisional office. An LIC it will be glad to
help you choose the life insurance plan to meet your needs and render policy servicing.
ICICI Prudential life insurance company is a joint venture between ICICI bank, a premier
financial powerhouse and prudential plc. A leading international financial service group
headquartered in the United Kingdom. ICICI prudential was amongst the first private
sector insurance company to being operations in December 2000 after receiving approval
from Insurance Regulatory Development Authority (IRDA) . ICICI Prudential equity
base 74% and 26% stake respectively. In the period April-December 2004, the company
garnered Rs. Billion of new business premium for a total sum assured of over Rs 73.6
billion and wrote nearly 345000 policies.
The company has a network of over 50000 advisor; as well as 7 bank
assurance tie-ups. Today, ICICI Prudential has emerged as the No -1 Private Life insured
in the country. With a wide range of flexible products that meet the needs of the customer
at every step in life.
BAJAJ ALLIANZ: SHARED VISION
A household name in India teams up with a global conglomerate… Bajaj Auto Ltd, the
flagship company of the Rs. 8000 corers Bajaj group is the largest manufactured of two-
wheelers and three-wheelers in Indian and one of the largest in the world.
A household name in India, Bajaj Auto has a strong brand image and locality
synonymous with quality and customer focus. With over 15000 employees, the company
is a Rs. 4000 crores auto giant. It is the largest 2/3 wheelers manufactured in India and
the 4th in the world .AAA rated by crises, Bajaj auto has in a operation for over 55 years.
It has joined hands with Allianz to provide the Indian consumer with a distance option in
term of life insurance products. As a promoter of Bajaj Allianz Life Insurance Co. Ltd.
Bajaj auto has following to offer-
Financial strength and stability to support the Insurance Business.
A Strong brand-equity.
A good market reputation as a world class organization.
Adequate experience of r4unning a large organization.
A 10 million strong base of retail customers using Bajaj Products.
Why HDFC is better …?
1. Investment returns: investment returns and business growth provided by HDFC
is validated by bajaj Capital report. HDFC pacify the need of invertors up to
healthy level and make the strong relationship with them.
2. Financial Background and Experience: HDFC existing in the market since 1977.
It has a very handsome experience in the field of finance because it completely
involved in finance Sector only where as the others are running in many other field
also like Reliance (Petroleum, Textile, Telecom etc.)
3. Ethics and Values: HDFC is an ethical and cultural organization which prevents
the false selling and prohibit the false commitment to the customer.
4. Sales Force: Properly trend licensed and Educated People are the strength of the
company. So that they could give the best customer service.
5. Huge branch network HDFC is having 450 branches in all over the country.
6. Online accessibility : It makes the process faster and make the customer delighted.
Who can be the financial consultant: ?
Section 42(4) of the amended Insurance Act, 1938 states an agent to be one who is not: A
Found to be sound mind by a court of competition jurisdiction.
Found guilty of criminal background.
Found guilty of having knowingly participated in or connived at any fraud
/dishonesty or misrepresentation against an insured.
Work of financial consultant:
The FC is the interface between the customer and insurance company. l The agent
should be able to accomplish the following service.
Assessing and analyzing the clients risk profile.
Finding the best product or products available in the market.
Negotiating the best deal available.
Continuity of service throughout the period of insurance.
Recruitment of Financial consultant (FCs) of a excellent profile and their retention
strategies and what are their benefit that company going to provided for retention of their
(A) What type of people are we looking for ?
1- Committed people who have the drive, determination and ability to become
professional financial consultants.
2- Ability to sell a range of financial products.
(B) What do We Expect from financial Consultant ?
1- Devote a time and energy during training.
2- Sell at least 5 policies each month once after licensed with company.
3- We look forward to a long term mutually beneficial relationship.
(C) Why should financial consultant choose HDFC standard life ?
Brand value and the reputation of the partners (HDFC Limited) Market leader in
15 lakhs home financed.
11 lakhs retail deposits customer base.
Reputation for providing the higher standards of customer service.
Financial Strength of the partners.
Brand value and the reputation of the partners standard life:
175 years experience in life insurance.
Largest mutual life insurer in Europe.
Strategies: Strategies Employed to achieve the target are as follows:-
Contacting the person directly (interview)
Some important steps to make effective telecalling:-
Open the call in a friendly and positive way.
State the name, position and company name.
Check the prospect has time to speak.
State the reason for the call.
Clearly succinctly explain how the meeting will be benefiting the prospect.
Recruited eight financial consultants for company.
Increase in confidence level.
Got the knowledge about, how to differentiate our product form that of LIC.
Made more and more people aware about my companies Products (Policies)
Taken some appointments for policies and got positive response from 8 persons with the
help of my BDM.
So though the study aim to achieve the above mentioned Objective in full earnest and
accuracy, it may be hampered due to certain limitation. Some of the limitations are as
To cover the various section for the society.
Respondents may not be at home and may have to re-contacted or replaced by
Getting accurate response form the respondents due to their inherent problem is
Limited response from client.
There is a time limitation it is not possible to study whole thing I covered some
special aspect as well as some topics.
Research can be defined as systematized effort to gain knowledge. A research is carried
out by different methodology, which has their own pros and cons.
Research methodology is a way to solve research problem along with the logic behind
them. Thus when we talk of the research methodology we not only take of research
method but also context of our research study and explain why we are using a particular
method or techniques and why we are not using other so that research result are capable
of being evaluated either by the researchers himself or by others.
Research methodology means the method carried out to study the problem . It shows the
type of the sample design used, its size and the procedure used to dew sample. The extent
of precision achieved and the method used for handling any special problem during the
course of the study.
Research methodology has following steps:
Step: 1 To decide the objective of the study.
Step: 2 To design research design.
Step: 3 To determine the source of data.
Step: 4 To design data collection form.
Step: 5 To determine sample size and sample design.
Step: 6 To organize and conduct fieldwork.
Step: 7 To process and analyze the collected data.
Step: 8 To prepare the research report.
Step: 1 To decide the objective of the study to be carried out.
To study about HDFC Standard life.
To find the prospective financial consultant for thee company.
To find retention strategies which provide to financial consultant.
Step: 2 To decided the research design.
What is research design ?
Research design is a plan, structure, strategy of investigation
conceived so as to obtain answer to research question and control variance. There are
three types of research design system.
Among the above mentioned types descriptive research design has been chosen.
Descriptive research is to find ad efficient sales force, of FC. In order the study the
characteristics and variables, cross sectional analysis was conducted by using field
survey method . In the process of field survey, a questionnaire was developed and
circulated to the respondents, which formed the basis for entire research.
Step: 3 To determine the source of data.
Data source are the data resources or collection of fresh and data to obtain
results. There are two types of data sources: thus happen to be original in character.
Primary Data: Primary data is that which is collected fresh and thus happen
to be original in character.
Secondary data: Secondary data is any data, which have been gathered earlier for
some other purpose.
Among the above mentioned types of data was used for the study and analysis of the
objective of this project, Also the secondary to data proved to be helping hand in framing
up the industry scenario and also the relevant topics in the entire project report.
Reason for selecting primary data:
In terms of primary data structure questionnaire was prepared to interview the
professional, unemployed students, housewives, investment consultant, post office agent
and other in Bilaspur location. Analysis clearly reflected the views and preference
regarding the perception of the people towards joining HDFC standard life.
Step 4: To design data collection.
There are two types of mode to collect the data:-
As for as the data collection method for this project is concerned, designing the data
collection forms or survey forms is applicable to the project. The method selected survey
A survey can be conducted by:-
Amongst the above method personal interview method was conducted to gather
information in detail . this method was chosen because along with the study of projects
primary objective i.e. study of people and convince them to join as FC for HDFC
Step 5 To determine sample design sample size.
Sample size specification
155 which include professionals, unemployed student, Housewives, investment
consultant, post office agent.
The methodology adopted in the field to collect the data represented diagrammatically
Meeting with People
Filling up questionnaire
TABULATION AND ANALYSIS
In order to determine the willingness of the people to become FC for HDFC SLIC in
Bilaspur, data collected by surveying is treated as analysis. Response to the parameter
like professional, unemployed students, housewives, investment consultant, post office
Willingness to be FC for HDFC
Yes No Total
Professional 2 28 30
Working employees 2 33 35
House wives 2 18 20
Students 3 22 25
Investment consultants 2 18 20
Post office agents 3 12 15
Others - - 10
Total 14 131 155
Post Office Agent
1- Customers are less aware about the private insurance company in market.
2- Some customer are like to join HDFC as FCs because it is a Part-time.
3- Many professions like CA, tax planner want a corporate age3ncy rather than to be
a financial consultant.
4- HDFC is too selective in making a FC rather than to appoint any one like LIC.
5- Customer don‟t want to join as financial consultant because it‟s on commission
basis the4y want job on salary basis.
6- Educated customers are now vending towards private insurance Companies, due to
the attractive packages and services provided by various new insurance
7- LIC has created a branded image in 3-4 decades, due to which new insurance
companies are facing trouble in capturing market share.
8- If the customers are joining HDFC the segment is more of tax consultant,
investment for consultant and other people who are engaged in investment
business that is because they want to diversity their portfolio.
9- HDFC SLIC is having good retention strategies for their financial consultant.
Reason for not joining HDFC SLIC.
Associated with an other company.
Do not have time
Lack of awareness.
After collection of data interpretation is done on that basis conclusion is drawn. The
Conclusion prefer government insurance company other than private insurance
companies due to its reliability.
Customers are more brand oriented rather than product oriented.
Customers are less aware about the private insurance companies.
Private Players in order to encase maximum number of customers are introducing new
and innovative scheme for their FC.
Customers like to invest in other investment zones due to the hectic rules and regulations
associated with, entering into a contract with insurance companies.
Customers do not feel secure with private insurance companies.
Customers don‟t want commission base job.
The central problem with the insurance companies is having that they are trying to
convince customers for a product which do not have any present relevance, i.e. each
policy which the customer is going to purchase will have a future set of action and
benefits. Due to which most of the people like to invest in those securities or
investment, which will give them a fruitful return in short period of time ?
Life insurance Corporation has completed more than three decades and
that‟s where counts, inters of brand name, different number of policies for differed class
and age group of customers.
The Private players are on the way, but they need a lot of time investment for creating a
favorable brand image.
Customers should be made aware of the brand name of Insurance company
The fear in the customer mind should be removed by company.
The insurance companies should try to nurture their brand name timely and
attractive facility provide to customer.
BENEFITS OF BEING A FINANCIAL CONSULTANT ARE AS FOLLOWS:
Financial consultant, the right way to start career:
As a financial consultant the role will be to identify prospective customer. You will
makes presentation, as to how you can help analyses their financial needs, provide
customize financial solution to cater to their respective needs and conduct reviews on
regular basis to keep customers on thank.
Easy way to start on career:
Zero investment: There is no start-up capital. Be an own boss with a flexible working
environment, unlimited earning potential and the opportunity to be part of world class
Flexible work timings, part time or full time: FCs can work whenever he likes
and from whereeve4r he like, FCs can work full time depending on their convenience its
like no other job however, the time.
Sunrise industry: Life insurance in India has a huge potential for growth Statistics
reveal that only 25% of the insurable population in India is insured and those insured are
in need of still higher insurance cover. The over 100% growth displayed by private life
insurers indicates this hu7ge untapped potential.
A powerful brand – HDFC Standard Life Insurance:
We were the first private life insurance company to be granted a license by IRDA.
We have been rated by business world magazine. As Indies most respected private life
insurance company 2004.
We have grown over 130% in the last and more than 8 Lakhs policy holder. HDFC
standard life insurance has one of the highest brand recall of around 80%
PROFESSIONAL TRAINING PROGRAMS AND CONTINUID GUIDANCE:
At HDFC standard training is an inherent element of our support system for FCs. Some
of our training and support initiative are as:
IRDA Training: Online training of 100 hrs. prepares for career as FCs and enables to
pass the IRDA examination. After the IRDA license, first step towards a successful
career as a FC.
Basic Training and Induction: Independence of work experience, this training will give
perfect knowledge about the insurance industry along with comprehensive knowledge
about the insurance along with comprehensive knowledge abut HDFC SLIC Product.
Disha training: This is a professional sales skill program eased by us to one selling
skills. Those program enable to understand customer need and provide need based
insurance solution.. A huge step from an amateur to a true finance professional.
Advance Training: Once Fc have settled down as a FC professional we will
continuously upgrade capability and knowledge through sophisticated training program,
fit for this dynamic world of financial products and markets.
Marketing activity support to make task easier.
Advertising and communication support throughout the year.
Customer friendly broachers and sales aid to help in selling insurance solutions to
24- hours information support, to help track the performance and income.
I am an MBA student doing a “HDFC standard life insurance company”. I am
carrying a study on “prospecting, Identifying, and Recruiting certified financial
consultant for HDFC SLIC-A ” study in Drug, Bilashpur, and Raipur City” in this regard
I will like to spare some time to answer few adjustment, This study is conducted for just
academic purpose having no commercial relevance.
Information provided by you will be confidential.
Q.1: Do you know about HDFC SLIC ?
Ans: (a) Yes (b) No
Q.2: Do you know about the working of financial Consultant of “HDFC SLIC” ?
Ans: (a) Yes (b) No (c) Insufficient Information.
Q.3 Do you currently have an agency of any life insurance Company ?
Ans: (a) Yes (b) No
Q.4 What would be the size of your social contact base who knows you on first name
(E.g : Friendly, family, relative, colleagues if any ………etc.)
Ans: Mention in appropriate nos.
Q.5 How many members of your family are dependent on the income earner of the
Q.6 Do you have an idea about financial market ?
Ans: (a) Yes (b) No
Q. 7 Do you have any sales experience ? If yes, how many years ?
Ans: (a) Yes (b) No
Q.8 Do you have experience in selling financial product ? e.g. credit card, insurance etc
? If yes how many years ? (If yes to question 6)
Ans: (a) Yes ( ) (b) No ( )
Q. 9 What do you think ? in today‟s scenario life insurance Is NEED, WANT AND
Q.10 In which of the financial market you have invested your money ?
Ans: (a) Share (b) Mutual fund (c) Insurance.
Q. 11 Are you interested in getting the opportunity of earning some additional income as
being financial consultant of “HDFC SLIC” and why ?
Ans: (a) Yes (b) No
1- HDFC- Housing Development Finance Corporation.
2- SLIC- Standard Life Insurance Company.
3- FC- Financial Consultant.
4- SDM- Sales Development Manager.
5- BDM- Business Development Manager.
6- CFC- Certified Financial Consultant.
7- LA- Life Assured.
8- SA- Sum Assured.
9- TERM- No. of Years.
10- ADB- Accidental Death Benefit.
11- CI- Critical Illness.
Reference: To obtain more information regarding present study and to
subordinate it with theoretical proof following references were made.
Book of license training programme for insurance advisers.