ITNovosti.ru Press Conference February, 8th 2006
Dominique Busso CEO VNUnet Europe Matthieu Dejardins GM Compudirect
Agenda
Introduction to VNU and VNU BME Presentation of VNUnet Europe Past 11 years, the Online Revolution Why a partnership with the PPE Group ? Presentation of ITNovosti.ru The Audience, Beyond MSM Publishing, the Blogs Launch of Gizmodo Russia
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About VNU
Information and Media for professional use Marketing Information Media Measurement & Information Business Information Active in over 100 countries Market leader with premium brands Top 25 Euronext Exchange Amsterdam Headquarters in Haarlem (NL) and New York (USA) Worldwide 35,000 employees Revenues of EUR 3.4 billion / USD 4.4 billion
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About VNU BME
# 1 IT Publisher in Europe 60+ magazines accross 7 territories Top brands as Computing, ITWeek, Computer Active Vertical IT Directories and Vertical Shows 7 VNUnet Umbrella sites that reach 8+ Millions
Uniques Our job is to connect buyers and sellers, readers and advertisers, attendees and exhibitors With trade magazines, trade shows, websites… We are active in the UK, The Netherlands, Belgium, Germany, France, Italy, Spain, Brazil and China
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7 countries Monthly impressions 33,980,622 Monthly unique users: 8,505,337
VNU Business Media Europe
Belgium www.vnunet.be Monthly impressions: 1,248,366 Monthly unique users: 307,939
UK www.vnunet.com Monthly impressions: 7,671,365 Monthly unique users: 2,157,152
Netherlands www.vnunet.nl Monthly impressions 7,037,491 Monthly unique users: 1,383,084
Germany www.vnunet.de Monthly impressions: 2,899,033 Monthly unique users: 863,714
Italy vnunet.it Monthly impressions: 4,058,821 Monthly unique users: 962,345 Spain www.vnunet.es Monthly impressions: 4,104,549 Monthly unique users: 1,156,230 France www.vnunet.fr Monthly impressions: 6,960,997 Monthly unique users: 1,674,873
Webtrends: Jan 2006
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VNUnet Europe
7 portals in 7 countries with over 50 IT-magazine brands more than 40 weblogs with 1,5 mio impressions more than 60 newsletter with 1 mio. subscribers more than 90 rss feeds with over 15 selectable categories more than 20 online media consultans to look after our clients ….
Now rolling out our portfolio to Russia with the PPE-Group:
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Past 11 years, the Online Revolution !
Past 11 years
1995 : Online content Year 1, Barely no content 1998 : Google Introduction 2000 : Reuters, AP, AFP online 2002 : Google News in Beta 2003 : Real Start of Blogs within echo in the MSM’s 2004 : Emergence of RSS/Agregation 2006 : Launch of ITNovosti.ru
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Why a Partnership with PPE
Russia is a very specific market PPE Group has strong Offline and Online Brands Their Knowledge of Online in Russia is Key !
VNU has international content And access to key international customers PPE has local knowledge of the IT Market And access to local key IT Players
Best combination to shake the Online IT Market !
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ITNovosti.ru www.itnovosti.ru
VNU Business Media Europe and the PPE-Group in a co-publishing partnership are launching their IT-Portal IT Novosti on february 8th 2006!
This portal will become the one of a kind destination of user looking for reliable and competent information for their investments in the area of IT. Our target audience will be IT-purchaser, IT decision makers as IT Managers, CIOs, CTOs, Consultants, Developers, System Administrators, a.m.o. a high purchase influence readership and active target-group With its range of information and services IT Novosti serves both strategists, IT-professionals, decision makers and consumers with a high affinity for the latest tech relatet topics
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ITNovosti.ru
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The audience, beyond MSM
Readers are now part of the Media Game :
Readers have access to Vendors Press Release (PR NW) Readers have access to Newswire free of charge Readers have access to free publishing tools (Blogs…)
Every individual is/can now be a Publishers Recent history facts :
Blog coverage of American 04’ elections Dan Rather resigns (to follow the bush military false info) Tsunami Coverage Bill Gates recent interviews on Niche Blogs only London Bombing video phone coverage
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We have chosen to cooperate and embrace the Blogsphere by
Teaming up with the Blogsphere itself…
VNU is the exclusive partner of Gawker Media U.S. for
launching the famous gadget weblog GIZMODO in Europe, and in Russia with a co-publishing partnership with the PPE-Group today !
Reach the key opinion-formers in the IT Consumer
marketplace:
„… a daily destination for thousands of propellerheads.“ Wired „If you‘re interested in the latest news about PDAs, cell phones, laptop or digital cameras, Gizmodo is the site for you.“ Forbes
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The audience:
GIZMODO is a web magazine and a thriving IT community dedicated to everything related to gadgets, gizmos and cutting-edge consumer electronics. Its influential audience visits the site frequently to check out the latest news, reviews, gossip and product recommendations. Widely viewed as an authority on the latest trends in the gadgets and tech industry, GIZMODO offers significant opportunities for product placement and stand out brand awareness.
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Milanor Strategy
PPE Group is going to expand its business by web-portals
development and e-shops inside a project called MILANOR
Milanor consists of 4 main projects :
- Women portal : Woman Journal (WMJ) - Women store : Sunstore - IT portal and e-shop : IT NOVOSTI/Compudirect - Culture portal : Ithink.ru.
Creation of web portals with content will help to accumulate
high volume of audience, this audience will be driven to the eshops inside Milanor and used to sell targeted advertising.
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Milanor Strategy
Strategy of online promotion based on the 4G web strategy
(see changethis.com).
Micro sites : Category pages, events sites, downloads,…
Pushing tools : E-newsletters, SMS, Direct mail, … Tactical campaigns : Viral marketing, PR, … BLOGS : tribe, individual, …
Tracking and reporting
OFFLINE catalogs and magazines
Profiled user database
Content Management system Digital assets (brand support,…)
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IT Novosti/Gizmodo goals
This is the content part of the Electronics/IT part inside
Milanor. This website will have strong links with the catalog to sell IT products who is already online : Compudirect.
IT Novosti will follow the vertical strategy of a portal to focus
on IT news, IT reviews of products, IT books, IT jobs etc.
IT Novosti’s aim is to help internet users choose the
computer or electronic devices they could buy on Compudirect.
Audience targets are as follow:
- Gizmodo – kind of Hi-Tech community fans very young visitors from 15-25 years old. - ITnovosti/VNU – more senior public and executive community from 25-45 years old.
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Why portal content and e-commerce ?
Complementary channel of distance selling for PPE Group –
to attract future customers of tomorrow, younger and “online”.
To take advantage of russian E-commerce retail development
using all internal companies (Promopost for fulfilment center, Ozon for online platform, Data Direct for database, Rusfinance for credit to consumers etc.).
To invest on a dynamic market like advertising that is
showing a lot of opportunities for Business model of Content Websites. (ex: Yandex IMHO VD agreement).
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E-Commerce perspectives
Key facts • Russian E-commerce grew to 3,2 bn $ in 2004, which was 40 % up year-on-year (1). • Our main market is the E-Commerce retail Sales estimated to 662 M$ in 2004 (20 % of total E-commerce). Currently, 80 % of online stores are located in Moscow and St Petersburg where the internet rate is the highest. • In Dec. 2005, B2C commerce accounts for 1,5 percent of Russian retail turnover, estimated internet trade of 1 bn $ (2), compare to 14-15 % in the U.S (3). • The leaders in this area are commodity groups such as digital and computer equipment suppliers, audio and video equipments, books, music and video products. In 2003, Computer and Digital equipment represented 75 m$ versus 1,9 bn $ for total retail sales (representing 0,03 % (1) of total retail volume).
Note: (1) source: National Association of E-Commerce - see www.nauet.ru (2) source: St Petersburg Times – 27/01/2006 (3) source: AMCO – American Chamber of Commerce – www.amco.ru
Development of Competitors market share 2004-2006
10,0% 9,0% 8,0% 7,0% 6,0% 5,0% 4,0% 3,0% 2,0% 1,0% 0,0% 2004 2005 2006 E-House Ozon M-Video
Market Share in %
Turnover of competitors 2004-2006 in M$
Year
2004
E-House
50
Ozon
13
Mvideo
10
Others
600
2005
2006
62
83
18
27
16
22
801
1029
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