Peanut Labs Media Announces New Strategic Partners by EON

VIEWS: 9 PAGES: 2

More Info
									Peanut Labs Media Announces New Strategic
Partners
IGG, Meez, and Zeevex Monetize Social Games with Local Discount Deals, Market Research Surveys,
Offers, and Direct Payments

March 02, 2010 03:06 PM Eastern Time  

SAN FRANCISCO--(EON: Enhanced Online News)--Peanut Labs Media, the only company that social game and
massively multiplayer online game (MMO) publishers use to earn money through local discount deals, surveys,
offers, and direct payments, today announced partnerships with three more market leaders in the social gaming
industry.

IGG, Meez, and Zeevex will use the Peanut Labs Media Monetization Platform to custom-tailor how social media
and social gaming users purchase virtual goods and currencies. Peanut Labs Media will provide the inventory of
discounts, surveys, and offers from which to choose, and handle all billing and sales logistics, customer support,
currency conversions, optimizations, and inquiry resolutions.

The companies join over 200 other partners, engaging more than 110 million users, who use the Peanut Labs Media
Monetization Platform to enable purchasing virtual goods, earning credits, buying discount deals from local retailers,
and participating in market research surveys.

The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular
with users and lucrative for game publishers. In addition, Peanut Labs’ recently-launched Cherry Deals™ daily 
discounts allow users to earn virtual currencies by buying local goods and services at discounts that exceed 50%,
and share them on social network profiles.

“Our top goal is to innovate social monetization in a way that benefits both publishers and players, like our new
Cherry Deals™ product,” said Murtaza Hussain, President and Chief Executive Officer of Peanut Labs Media.
“Clearly, our three new industry-leading partners recognize this fact. We look forward to working with them to
develop new and interesting ways to engage their users.” 

“We’re happy to be partnering with Peanut Labs Media. Their strong focus on surveys, innovation, & user
experience, and their performance and quality, make them a strong partner,” said Kevin Xu, Chief Operating
Officer of IGG. IGG is a leading publisher of massively multiplayer online role-playing game (MMORPG) titles
including Lords Online and Godswar Online.

“Cherry Deals and Peanut Labs’ other legitimate offers give our users more Coinz — our virtual currency — in a
way that is beneficial to both the users and partners alike,” said John Cahill, CEO of Meez, an online virtual
community that includes gaming, social networking, and media sharing. “With Meez reaching top-four for
engagement and time spent online, we look forward to helping Peanut Labs reach a greater audience and give our
users a better all-around experience.” 

“Peanut Labs was an obvious choice for Zeevex, based on their ability to provide our users with an opportunity to
safely fill out legitimate offers and surveys,” said Dean Gebert, Chief Marketing Officer of Zeevex. Zeevex provides
a leading open virtual currency for online games through Zeevex Xtreme Online Game Cards, available at over
24,000 retailers nationwide.

About Peanut Labs Media
Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual
goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages
monetization for more than 110 million website visitors. The company has won numerous awards, including the
FAST Top 50 2008 ranking and the Advertising Research Foundation's 2008 Silver Innovation Award. To learn
more, visit www.peanutlabsmedia.com.

About IGG

Founded in June 2005, IGG covers the business range of online game development, publication, distribution and
service, with a concentration on MMORPGs. The company received investment from IDGVC in December 2007,
and from IDGVC, Vertex, and Hearst in December 2008.

More information is available at www.igg.com/about/about.php.

About Meez

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social
networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users, Meez
connects teens and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture
Partners, Battery Ventures, Draper & Associates, and Transcosmos, Inc.

For more information, visit www.meez.com.

About Zeevex

Founded in 2008, Zeevex provides a leading open virtual currency through the Zeevex Xtreme Game Card, which is
sold in over 24,000 U.S. retail locations. The Zeevex Digital Locker allows gamers to manage their virtual lives,
while helping brick and mortar retailers, as well as online games, generate new revenue. Zeevex was founded by
consumer technology veterans Dean Gebert, Robert Sanders, and Ron Williams, with offices in Atlanta, Georgia and
Palo Alto, California.

More information is available at www.zeevex.com/about.

Contacts
For Peanut Labs Media
Jonathan E. Cowperthwait, 415-869-8579 ext.712
jonathanc@spiralgroup.com

Permalink: http://eon.businesswire.com/news/eon/20100302006958/en

								
To top