MEDIA RELEASE – Jewellery trade press MEDIA RELEASE Date

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					MEDIA RELEASE
Date: November, 2006

For further information: John Coupland 0121 236 1729
                         Mary Brittain 01905 621064




GREATER DIVERSITY AS EMAGOLD GROUP EXPANDS
The quality jewellery manufacturers’ group Emagold has three new members and plenty
of innovative schemes in the pipeline to assist those retailers who demand that little bit
more from their suppliers.

The Birmingham manufacturer OJS, the Essex wedding ring producer Renoir and the
international manufacturer and distributor The GW Group are the latest recruits to Emagold –
the quality jewellery manufacturers‟ association.


Emagold UK was founded in 1992 with support from the World Gold Council and has long been
dedicated to the promotion of all types of quality, British designed jewellery. The group, which
with the new influx of members, now numbers 14 companies, includes some of this country‟s
most long-established and largest jewellery producers. Members of Emagold show together on
a landmark pavilion at International Jewellery London and at Spring Fair Birmingham and
member firms also work closely together in terms of joint marketing promotions and other
business projects.


Tom Crouch, managing director of OJS is enthusiastic about the benefits membership will
bring. “Being part of this prestigious group will hopefully give us a higher profile as well as the
opportunity to network with similar industry players. OJS has not exhibited at IJL for a number
of years, but with Emagold we will gain floor presence on the IJL stand. The concept of the
'Emagold Road Shows' – (a series of mini-exhibitions to be staged at venues around the UK
during 2007) - will be fantastic for showcasing new products and gaining customer feedback on
new launches.'
“We see membership of Emagold as a good opportunity for us as a company,” says Glenn
Salmon, sales manager of Renoir. “Belonging will give us wider scope in the market and we
very much look forward to being a part of the pavilion at Spring Fair Birmingham.”


Tony Warburton, general manager, of Renoir says, “The planned Emagold Road Shows will
give us a great opportunity, not only to showcase new product, but to gain feedback from our
customers and to assist them with training and marketing, such activities become much easier
with a group of this size. We also value the many varied and innovative ideas that are
discussed at our regular meetings.”


For Graham Woods, of The GW Group, membership is all about using the group to create
economies of scale and to organise promotional events to assist retailers that would impossible
for one company alone.


“All Emagold members have the same ends in that we all want to sell our merchandise to our
customers, but we all also want to assist British retailers in selling our jewellery on to their
customers. I am looking forward to an increased programme of marketing and training activities
in which Emagold will work closely with retailers to help them compete more effectively in this
increasingly sophisticated market,” he commented.


Welcoming the new members to the group, the current President, John Coupland of Saunders
and Shepherd said, “It is extremely gratifying that these three extremely well-respected and
progressive businesses have joined us. Their presence underlines the growing recognition of
Emagold in the industry and highlights the undoubted demand amongst retailers for the higher
value, well-designed and manufactured products that those in the group provide. We all much
look forward to appearing on our new and improved pavilion at Spring Fair Birmingham in
February, 2007 where retailers will find even more choice than usual.”


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NOTE TO EDITORS:

The existing members of Emagold UK are:

Centre Jewellery
Charles Green & Son
Cookson Precious Metals
Crown Design
Curteis
Domino
T A Durant
International Bullion
Hean Studio
Metalor Technologies
Saunders and Shepherd

ABOUT THE NEW MEMBERS

OJS
OJS is a family company now in its 27th year of trading. It specialises in the production of well-
made „auxiliary jewellery‟ – earrings, necklets, pendants, brooches, bracelets, crosses and St.
Christophers and supplies the major independent buying groups and many independent
retailers in the UK. A particular speciality for the company is coloured stone jewellery.
www.kolorbox.uk.com


THE GW GROUP
Graham Woods established The GW Group in 1984. The company has two parts G.V. Woods
and Co. and G.V Woods Limited. The first manufactures the celebrated „Janetti‟ brand of gold
and diamond jewellery and also makes own-brand jewellery for a number of other big name
retailers and designers. The other is the sole UK importer for the world-famous Faberge brand
of jewellery and objet d‟art and for Charles Garnier of Paris, known globally for its 18ct earring
collection and platinum plated silver range. www.janetti.com


RENOIR
Renoir was established in 1971 and since then has established a strong reputation as an up
and coming producer of wedding rings. Its range covers everything from lightweight plain gold
bands, through to fancy designs in diamonds and platinum. The company also has a popular
titanium ring range and has recently launched a new collection of men‟s signet rings featuring
brown and black diamonds. www.renoirjewels.co.uk

				
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