Google Redefines Web Browser

Document Sample
Google Redefines Web Browser Powered By Docstoc
					Google Redefines Web Browser
Chrome Offers New Way To Surf Net, as Microsoft Beefs Up Internet Explorer
Wall Street Journal
September 2, 2008

Google has introduced a new Web browser, called Chrome, aimed at wresting dominance
of the browser market from Microsoft's Internet Explorer. The move takes the Google-
Microsoft rivalry to a whole new level. If Google succeeds, it will be a big deal, with
major ramifications for the future of the Web.

But just how good is Chrome? How does it differ from IE and from less popular, but still
important, browsers like Mozilla's Firefox and Apple's Safari?

I've been testing Chrome for about a week, trying out all its features and using it side by
side with Microsoft's latest iteration of IE, which came out just last week.
Google's new Chrome Web browser challenges Microsoft's dominance of the browser
market, says Walt Mossberg. The Chrome is innovative and smart, but still has some
rough edges, he says.

My verdict: Chrome is a smart, innovative browser that, in many common scenarios, will
make using the Web faster, easier and less frustrating. But this first version -- which is
just a beta, or test, release -- is rough around the edges and lacks some common browser
features Google plans to add later. These omissions include a way to manage bookmarks,
a command for emailing links and pages directly from the browser, and even a progress
bar to show how much of a Web page has loaded.

Chrome's interface has some bold changes from the standard browser design. These new
features enhance the Web experience, but they will require some adjustment on the part
of users. For instance, Chrome does away with most menus and toolbar icons to give
maximum screen space for the Web pages themselves. Also, Google has merged the
address bar, where you type in Web addresses, with the search box, where you type in
search terms. This unified feature is called the Omnibox.

One striking difference in Chrome is how it handles tabs, which display a single Web
page. In Chrome, each tab behaves as a separate browser. The bookmarks bar, Omnibox,
menus and toolbar icons are located inside the tab, rather than atop the entire browser.
The tabs appear at the top of the computer screen. Chrome also groups related tabs. If you
open a new tab from a link in a page that's already open, that new tab appears next to the
originating page, rather than at the end of the row of tabs.

Despite Google's claims that Chrome is fast, it was notably slower in my tests at the
common task of launching Web pages than either Firefox or Safari. However, it proved
faster than the latest version of IE -- also a beta version -- called IE8.
Meanwhile, Microsoft hasn't been sitting still. The second beta version of IE8 is the best
edition of Internet Explorer in years. It is packed with new features of its own, some of
which are similar to those in Chrome, and some of which, in my view, top Chrome's
[Google Chrome]
Google's Chrome browser displays thumbnails of a user's most-visited pages when a new
tab is opened, rather than a blank page.

For example, while IE8 also groups related tabs, it assigns a different color to each such
tab group and allows you to close them all with one click. It has a "smart" address box of
its own, that drops down a list of suggestions as you type, though it retains a separate
search box.

IE8 also has breakthrough privacy features that exceed Chrome's, and includes a new
technology called Accelerators, which allows you to take rapid action on any selected
word or phrase on a Web page, such as generating a map for a place name, without
switching to a new page.

As they develop, each of these browsers has a good chance of besting Firefox 3.0, which
I have regarded as the best Web browser for Windows, the only operating system on
which Chrome currently runs. But they will have to get faster at loading pages. And, to
best Firefox on the Macintosh, Google will have to make good on its promise to produce
a Mac version of Chrome, something it says it will do in the coming months. Microsoft
has no plans to produce a Mac version of IE8.

Chrome and IE8 are far more advanced than Apple's Safari. Safari is speedy on both Mac
and Windows platforms, but lacks many of the key intelligent features of its newer
Google and Microsoft rivals.

Why is Google igniting a new browser war? There are two main reasons, and both
involve competing with Microsoft. First, the search giant fears that because its search
engine and other major products depend on the browser, Microsoft -- with its rival online
products -- might be able to gain an advantage by altering the design of IE, which has
roughly a 75% market share.

Second, and more important, Google sees the Web as a platform for the software
programs, or applications, that currently run directly on computer operating systems,
notably Microsoft's Windows. It says current browsers lack the underlying architecture to
enable future, more powerful Web applications that will rely more heavily on a common
Web programming language called JavaScript. Chrome was designed to be the world's
speediest browser at handling JavaScript.

That move might one day make Chrome a sort of online operating system that competes
with Windows. "Think of Chrome as more than a simple Web browser," Google declares.
"It's a platform for running Web applications."
[Google Chrome]
Microsoft's IE8 has an "Accelerator" feature that lets users select any Web text and then
map, translate, search or email their selection without leaving the page.

I tested Chrome, and IE8, on a plain-vanilla Lenovo ThinkPad laptop running Windows
XP, and equipped with a modest processor and one gigabyte of memory.

To gauge Chrome's speed at loading Web pages, I launched two large groups of typical
Web pages simultaneously, each site opening in its own tab. One group included 15
sports sites, the second 19 news sites. In both tests, Chrome's speed fell in the middle, at
35 and 44 seconds, respectively. IE8 was slower, taking 49 and 75 seconds to open the
two groups of sites. But Firefox and Safari were much faster, notching identical speeds of
19 seconds for the 15 sites and 28 seconds for the 19 sites.

Google claims that future, more sophisticated Web applications relying more heavily on
JavaScript than today's sites do would run faster on Chrome. Of course, I couldn't test any
claim about future scenarios, but I did run Chrome on several JavaScript test sites, used
by developers. It handily beat the other browsers. However, Google doesn't claim users
would see much difference on current Web application sites.

I also tested Chrome's compatibility with scores of common Web sites. In general, it did
well, rendering the sites properly. But I ran into problems with video. Some video sites
refused to recognize Chrome, because its development has been a secret. On others, like
Major League Baseball's site, videos mostly played properly, but sometimes didn't.

IE8 also has some compatibility issues, for different reasons. It's the first version of
Internet Explorer to hew closely to Web standards. Earlier versions used some
nonstandard ways of rendering Web sites, prompting some site designers to adopt
techniques that made their pages work in IE, but look odd in Firefox and Safari. Now,
ironically, these pages also look strange in IE8. So Microsoft was forced to build in a
special Compatibility View button that users must click to see the sites properly.

Chrome is built on three core design principles. The first is its spare user interface: just
two menus and a handful of toolbar icons. IE introduced a similar approach in its version
7, but with a difference. Microsoft allows users to restore a traditional menu bar; Google
doesn't. The only toolbar icon you can add in Chrome is a Home button.

• Page One: Google Tackles Microsoft in Launch of Browser
• Browser Basic: What Does It Do?
• All Things D: Google's Chrome Browser

The second principle is that a user can type anything into a single place, the Omnibox,
and instantly get suggestions on where to go, gleaned from the user's own browsing
history and Google's rankings of popular sites. Whether you type in a Web address or a
search term, the Omnibox is very smart. In my tests, it sometimes came up with the right
destination after I typed only one or two letters of the name of a site I often visited.
The Omnibox has another cool feature: Tab-to-Search. If you type in the name of another
site that includes its own search feature, like, the Omnibox lets you just
press the tab key to search within that site, without opening it first. Chrome, through its
Options settings, also lets you change the default search engine used by the Omnibox.
Instead of Google's own search service, you can use Microsoft's Live search, Yahoo
search, or others.

The third big principle behind Chrome is that each tab runs, under the hood, as a separate
browser. Tabs can be dragged off the main browser and turned into separate windows. If
one tab crashes, the rest of the browser keeps running. But this doesn't work perfectly. In
my tests, all of Chrome died on me when I tried watching an Olympics video on the NBC

You can even make a tab a standalone application that runs from the Start Menu, or the
desktop, as if it was a separate program.

Chrome has a few other key features. When you open a new tab, you don't get a blank
page, but a set of thumbnails for your most-visited pages, plus lists of recent search
engines you've used, recently used bookmarks and recently closed tabs.

Like other browsers, Chrome puts up a warning when you try to visit a malicious or
phony Web site, and it has a private browsing mode, called Incognito, which allows you
to browse without leaving any history on your computer -- a feature popularized in

Chrome also has a pop-up blocker, but it's annoying because it flashes a notice that a pop-
up has been blocked. IE also does this, but unlike in Chrome, the warnings are much less

Internet Explorer 8 has some new features Chrome lacks. Its private browsing mode,
called InPrivate, is the first I've seen that not only leaves no traces on your own
computer, but also bars Web sites from collecting some types of information on where
you've previously been surfing.

While IE8's address box and search box remain separate, each also offers rapid
suggestions; and both are organized better than Chrome's. For instance, the suggestions
that drop down from its address bar are divided neatly into categories drawn from the
browser's own guess, your history and your favorites. One downside: For this to work in
Windows XP, you must first install Microsoft's desktop search product.

Like Chrome, IE8 lets you switch your default search provider, but it also allows you to
switch search engines on the fly. When you type in a search term, icons for alternate
search engines appear at the bottom of the suggestion list, and you need only click on
these to see search results from, say, Google, instead of Microsoft's own Live search
IE8's Accelerators feature presents a blue-arrow icon above any text on a Web page that
you have selected. Clicking on the icon brings up a list of actions you can take using the
selected text, such as posting it to a blog, emailing it, mapping it or searching it. While
these actions are set by default to use Microsoft's own Web services, you can change
them to use Google's, Yahoo's, or those from other companies.

Microsoft also has built in a feature called Web Slices. These are portions of a Web site
that a site developer can designate to appear in the IE8 Favorites bar and to constantly
update themselves. An example might be bidding on eBay.

Like Chrome, IE8 also displays useful information whenever you create a new tab,
including a list of recently closed tabs and a list of Accelerators.

With the emergence of Chrome, consumers have a new and innovative browser choice,
and with IE8, the new browser war is sure to be a worthy contest.

Walt Mossberg is the author and creator of the weekly Personal Technology column in
The Wall Street Journal, which has appeared every Thursday since 1991. The goal of the
column is "to take the consumer's side in the struggle to master the machine, to deliver a
weekly dose of useful information in plain English, but in a way that never condescends
to our readers just because they can't tell one chip from another."

Mr. Mossberg has written and now edits the Mossberg Solution, which premiered April
9, 2002, and writes Mossberg's Mailbox. He is also a contributing editor of Smart Money,
the Journal's monthly magazine, where he writes the Mossberg Report column. On
television, Mr. Mossberg appears frequently as a technology commentator for the CNBC

Mr. Mossberg has been a reporter and editor at the Journal since 1970. He is based in the
Journal's Washington, D.C., office, where he spent 18 years covering national and
international affairs before turning his attention to technology.

Shared By: