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					                            FRANCESCA FIELD
                                13.08.75
         Flat 2, 263 Magdalen Road, Earlsfield, London SW18 3NZ
                  TEL: 020 8480 8305 Mobile: 07811 178576
                   Email: contactme@francescafield.co.uk

                                Personal Profile

Hard-working PR manager, who continually strives to produce excellent
results, with a keen eye for detail. Extremely organised with excellent
communication skills, self-motivated and reliable, with the ability to learn
quickly and adapt to new working environments.

                            Skills and Experience

   4 years’ experience working on a range of projects, from hi-tech to
    consumer with an extensive range of media contacts in many sectors.
   Proficient knowledge of media resources such as Media Disk, PR
    Planner, Reuters and Sourcewire.
   Attended various PR training seminars and intensive courses to improve
    all skills, including writing, presentation and client management.
                   Highly creative and proactive with good time management
                    skills.
                   Naturally organised with excellent computer skills.

                                   Education

1993 -1997       BA Joint Honours (2ii) - English and French, Swansea
                 University
1990 -1992       A-Levels – English (A), French (C), History (E)
                 GCSEs - English Language, English Literature, French,
                 History, Geography, Mathematics, Co-ordinated Science
                 (double award) Religious Studies

                   Employment History (Post Graduation)

May 02 --July    Axiom Systems, Reading
02               Freelance PR Manager (6 month contract) representing
                 Axiom Systems, a leading software provider of Operational
                 Support Systems for Service Providers such as BT and NTL.
                 Responsibilities include:
                     Writing releases, case studies and advertorials
                     PR strategy
                     Competitor research and analysis
                     Award entries and affiliations with industry
                       associations
                     Analyst relations
Jan 02 - May     Estée Lauder Cosmetics Ltd, London
02               Temporary contract in central press office handling all
                 incoming press enquiries for a top international cosmetics
                 brand.

Oct 01 - Jan     Bastion, London
02               Freelance PR working on children’s PC software account for
                 Encore and Ubisoft PC game account.

Nov 00 - July    Porter Novelli Convergence Group, Kingston
01               PR Manager working within the computer games and new
                 media sectors on a various accounts including Direct Line’s
                 motoring website, jamjar.com, Capcom and GlobalWave, a
                 company that specialises in digital broadcasting solutions.
                 Responsibilities included:
                     Managing two account executives
                     Regular client and media liaison
                     Campaign planning
                     Event planning
                     Costing and assessing feasibility of proposals
                     Writing and attending pitches

June 99 - Oct    Peter Noble PR, London
00               Senior Account Executive working within the computer
                 games domain for clients such as Infogrames and UbiSoft.
                 Responsibilities included client management, events, day-to-
                 day account handling, regular media liaison with national,
                 consumer and specialist press.

Jan 98 - May     Jameson Communications, Kent
99               Account Executive working for high profile interactive clients
                 such as Sony Computer Entertainment UK, Take Two and
                 Hasbro Interactive


                           Interests and activities

   Gym, salsa, swimming, cinema and reading

                           Additional Information

   Full clean UK driver’s licence
   As part of degree at Swansea, spent one year living in France, resulting in
    a good understanding of both spoken and written language.
                       References

Available on request

				
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