Food Miles Saved By Unique Delivery Service Revealed

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					Press Release

Wednesday 22 April 2009

        Regional Food Proves To Be Better By Miles.

After launching its very own delivery service last year, regional food group
HEART of ENGLAND fine foods (HEFF) has completed a study into the miles
saved by their unique collaborative distribution model for regional food and

Prompted by the recent IGD ECR UK Sustainable Distribution report that
illustrated the savings being made by big names in the industry, the HEFF
model shows smaller players can also improve environmental performance
through effective collaboration.

The analysis has been carried out on sections of the distribution network and
the „miles saved‟ resulting from using the HEFF Delivery Service has been
60,600 miles in a six month period on just two of the 250 accounts.

HEFF is the regional food group for the West Midlands; it delivers supply chain
initiatives and business support locally and nationally for its regional food and
drink producers – all small to medium-sized enterprises (SMEs). The HEFF
Delivery Service, launched in January 2008 has radically reduced the
associated miles these food and drink producers clock up by creating a unique
collaborative distribution model based entirely on a regional offer. The simple
'One Order, One Delivery, One Invoice' facility has been welcomed by retailers
and foodservice companies by making sourcing regional food and drink much
more accessible.

Louise Pickford, HEFF Business Development Manager, said: "We launched the
HEFF Delivery Service to respond to our members‟ requests to help develop a
solution for their distribution issues. The aim was to bring efficiencies to the
time and cost involved for producers whilst providing a unique delivery offer
of food and drink produced only in the Heart of England.”

Currently there are 83 producers using the HEFF Delivery Service; customers
are in excess of 250 and include Midcounties Co-operative, Morrisons, The
National Trust, Countrywide Farmers, Wholefoods London and many
independent retailers and food service companies. Sales have exceeded £1
million since its launch.

Patrice Garrigues, Ethical Trading Manger for the Midcounties Co-operative,
one of the customers involved in the analysis said: “Over the past 12 months
our Society has worked with HEFF and their Delivery Service to integrate the
distribution of our local food suppliers located in our northern trading area.
“The feedback from our store managers has been very positive and this is
reflected in the increase volume of sales which we are experiencing.”

He added: “Having a single point of order for several producers has reduced
the amount of time spend placing orders. The deliveries are consolidated into
one single drop that has also reduced our paper trail. The service is reliable
and the support given by the Delivery Service team is first class.”

Midcounties, which trades in food retail, travel, funeral, pharmacy, childcare
and motors, is the second largest independent co-operative society in the UK.
Sixty five of its stores use the HEFF Delivery Service to source products from
seven HEFF producer members.

Bob Patch, National Account Manager for Herefordshire-based Westons Cider
is also impressed with the efficiencies the HEFF Delivery Service has brought
to the business.
“By working in partnership with HEFF we now deliver centrally which has
reduced a large number of direct deliveries we would otherwise have made
using our own vehicles,” he said.

“HEFF offers a twice weekly service and a wide portfolio of product categories
which must be kinder to the environment. It is an excellent standard of
service enabling stockists of Westons Cider to hold minimum stocks whilst
improving their cash flow.”

The HEFF Delivery Service stocks lines from any grower or manufacturer of
food and drink based in the six counties of the West Midlands and will deliver
to customers inside and outside of this region.
For more information on the HEFF Delivery Service contact the HEFF office on
01746 785185.


Notes to Editors

HEFF press office: Laura Bradbeer
Telephone: 01746 785185

HEART of ENGLAND fine foods was formed in 1998 to promote and raise
awareness of food and drink within the West Midlands.

Through an extensive programme, the organisation helps the region‟s food
and drink businesses to develop and create profitable and sustainable markets
for their products.

Press visits to the depot and to visit a producer and customer using the HEFF
Delivery Service can be arranged for those wishing to find out more. Please
call Laura Bradbeer on the contact details above.

Projects managed by HEART of ENGLAND fine foods on behalf of the West Midlands
Food Partnership are part-funded by Advantage West Midlands, the European
Regional Development Fund and the Rural Development Plan for England.