http://www.linkedin.com/in/mdejardins
VNUnet and Itnovosti.ru & Gizmodo
Tanja Leutschacher European Online Sales Manager, february 2006
Matthieu Dejardins http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Agenda
- Introduction to the VNU Group - About VNUnet - Our new website: http://www.itnovosti.ru
- categories, audience - running advertising campaigns with us - Ad spaces - Examples of european campaigns - Special introduction offer - Our service
- Our second roll-out: Gizmodo
- Audience, categories, - Ad spaces - Special introduction offer
Matthieu Dejardins http://www.dejardins.com
VNU – Overview
http://www.linkedin.com/in/mdejardins
• • • • • •
VNU was founded in 1964, is now active in over 100 countries Worldwide 35,000 employees Headquarters in Haarlem (NL) and New York (USA) Top 25 Euronext Exchange Amsterdam Revenues of EUR 3.4 billion / USD 4.4 billion Providing information and media for professional use – Marketing Information – Media Measurement & Information – Business Information Market leader with premium brands
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
VNU Overview - What we do
Business Information
• Connecting buyers and sellers, readers and advertisers, attendees and exhibitors • With 140 trade magazines, 150 trade shows, websites and online services • Providing insight in business and trade • In the US, UK, The Netherlands, Belgium, Germany, France, Italy, Spain, Brazil and China
Matthieu Dejardins
Core activities http://www.dejardins.com Business Information
VNU – Overview
http://www.linkedin.com/in/mdejardins
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
VNUnet Europe
Matthieu Dejardins
http://www.dejardins.com
7 countries Monthly impressions 33,980,622 Monthly unique users: 8,505,337
UK http://www.linkedin.com/in/mdejardins www.vnunet.com Monthly impressions: 7,671,365 Monthly unique users: 2,157,152 Belgium www.vnunet.be Monthly impressions: 1,248,366 Monthly unique users: 307,939
Netherlands www.vnunet.nl Monthly impressions 7,037,491 Monthly unique users: 1,383,084
Germany www.vnunet.de Monthly impressions: 2,899,033 Monthly unique users: 863,714
Italy vnunet.it Monthly impressions: 4,058,821 Monthly unique users: 962,345
Spain www.vnunet.es Monthly impressions: 4,104,549 Monthly unique users: 1,156,230
Matthieu Dejardins
France www.vnunet.fr Monthly impressions: 6,960,997 Monthly unique users: 1,674,873
http://www.dejardins.com
Webtrends: Jan 2006
http://www.linkedin.com/in/mdejardins
VNUnet Europe
• • • • • • 7 portals in 7 countries with over 50 IT-magazine brands more than 40 weblogs with 1,5 mio impressions more than 60 newsletter with 1 mio. subscribers more than 90 rss feeds with over 15 selectable categories more than 20 online media consultans to look after our clients ….
Now rolling out its portfolio to Russia with the PPE-Group:
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
www.itnovosti.ru
VNU Business Media Europe and the PPE-Group in a co-publishing partnership are launching their IT-Portal IT Novosti on february 8th 2006! This portal will become the one of a kind destination of user looking for reliable and competent information for their investments in the area of IT. Our target audience will be IT-purchaser, IT decision makers as IT Managers, CIOs, CTOs, Consultants, Developers, System Administrators, a.m.o. a high purchase influence readership and active target-group
With its range of information and services IT Novosti serves both strategists, IT-professionals, decision makers and consumers with a high affinity for the latest tech relatet topics
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
www.itnovosti.ru
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
How to reach your target-group
Professionals and Consumer
Websites/categories: • News – World – Russia – Linux – Apple • Reviews – Motherboards – Processors – Videocards
Matthieu Dejardins
• • •
• • •
Catalog (e-shop) Books Download – Development – Linux – Security – Home Entertainment Blog IT jobs RSS feeds
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Download area - CPC
The download area gives you the opportunity to offer your software/whitepapers for download on a CPC pricing model.
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Advertising Examples
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Classic Campaigns - Toshiba
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Category sponsorship example
Matthieu Dejardins
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Microsites example - Ericsson
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
RSS Sponsorship Example
Matthieu Dejardins
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http://www.linkedin.com/in/mdejardins
Weblog sponsorship - Oracle
Matthieu Dejardins
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http://www.linkedin.com/in/mdejardins www.itnovosti.ru Running an advertising campaign
Leaderboard or banner Skyscraper
0
MPU/Content Ad
Matthieu Dejardins http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Introduction Offer
30 % added value on every campaign during the first 3 months after the launch + a 2 day exclusive sponsorship of the homepage (need leaderboard, skyscraper and content ad)
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Different Targeting Options
Run of site
– Advertising to users equally spread into every section of the portal
Run of IT Professional
– Advertising to optimise targeting of IT professionals
Run of PC Consumer
– country-level packages to optimise targeting of Digital consumers
Categories
– Targeting advertisng to common subject areas eg. Security, home entertainment, etc.
Run of Network
– Advertising targeted to all vnunet network users
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Campaign - Service
All campaigns trafficked and monitored by Double Click (DART) Flexibility to change advertising targeting and creative delivery throughout campaign duration in order to maximise effectiveness Weekly reporting and weekly campaign optimizationon all advertising delivered
All advertising served, tracked and optimized centrally - a single point of contact for all creative requirements
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Our second roll-out to Russia:
Gizmodo – the Gadget Weblog
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
VNU is the exclusive partner of Gawker Media U.S. for launching the famous gadget weblog GIZMODO in Russia in a co-publishing partnership with the PPE-Group on february 8th! Reach the key opinion-formers it the IT Consumer marketplace: „… a daily destination for thousands of propellerheads.“
Wired
„If you‘re interested in the latest news about PDAs, cell phones, laptop or digital cameras, Gizmodo is the site for you.“
Forbes
Matthieu Dejardins http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
The audience:
GIZMODO is a web magazine and a thriving IT community dedicated to everything related to gadgets, gizmos and cutting-edge consumer electronics.
Its influential audience visits the site frequently to check out the latest news, reviews, gossip and product recommendations. Widely viewed as an authority on the latest trends in the gadgets and tech industry, GIZMODO offers significant opportunities for product placement and stand out brand awareness.
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
The Gizmodo community • Age: 49 % are between 25-44 • Tech Purchasing Involvement: 55 % • Influenced by Gizmodo on the technology purchase: 51 %
Our research shows that the GIZMODO reader and blogger are on the cutting edge the latest product trends, and frequent purchasers of the latest gadgets and gizmos.
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
http://ru.gizmodo.com
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Some advertising examples
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Sponsorship on Gizmodo Germany
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Sponsorship on Gizmodo Germany
Matthieu Dejardins
http://www.dejardins.com
Philips - Interstitial
http://www.linkedin.com/in/mdejardins
Matthieu Dejardins
http://www.dejardins.com
Microsoft Visual Studio – Content Ad
http://www.linkedin.com/in/mdejardins
Matthieu Dejardins
http://www.dejardins.com
Sony Bravia Advertorial
http://www.linkedin.com/in/mdejardins
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Branding, awareness, product placement… - Gizmodo is THE site to look at! The russian/european categories are:
1. 2. 3. 4. 5. 6. Mobile phones Laptops PDAs Gadgets Wireless Your ideas for a new category?
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Why not go for a (launch) Sponsorship: Headline page integration: - „sponsored by“ logo Leaderboard Skyscrapers Rectangle/Content Ad Buttons RSS sponsor feed
… ask us about competitions, promotions and other mediafirst marketing opportunities during the initial 3 month lanuch period. We value your input and ideas.
Matthieu Dejardins http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
This is your special offer for Gizmodo: 25 % added value on every campaign during the first 3 months after the launch + a 2 day exclusive sponsorship of the homepage (need leaderboard, skyscraper and content ad)
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Your Sales Contact
For local campaigns clients/agencies campaigns on our
PPE GROUP Matthieu Dejardins General Manager Phone: +7 (495) 775–86–87 - ext. 381 – E-mail: mdejardins@compudirect.ru
For european campaigns or clients/agencys from west europe to our russian websites:
VNUnet Europe Tanja Leutschacher European Online Sales Manager Phone: + 49 – 89 – 14 312 224 Email: tanja_leutschacher@vnu.de
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
Sample of a weeky campaign report
Matthieu Dejardins
http://www.dejardins.com
http://www.linkedin.com/in/mdejardins
IT Professionals
Resellers
Personal Technology Consumers
CT Directors & Managers • Hottest news, case studies, trends & opportunities
• SME Managers & Pro’s • Sharp, in-depth articles, features and breaking news
Resellers news Issues & analysis, info about Spanish resellers market
• Readers of print PC Actual • Value added content – downloads, IT advice, offers, feedback etc
Managers in networks and communications industries • Breaking news, reports, features & analysis
•
Aimed at consumers Business Directory
Matthieu Dejardins
Mass market computing mag featuring great web services and ideas http://www.dejardins.com
• Gadget weblog • Fpr those interested in al the newest tech gadgets