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The_Truth_About_Optimization_-_6_Common_SEO_Myths_Debunked

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					The Truth About Optimization - 6 Common SEO Myths Debunked

Word Count:
555

Summary:
Gaining good positioning with the search engines is one channel for
increasing your online business — but it’s not an end in itself. Your
ultimate goal isn’t higher traffic, but higher sales, and thereby,
profits. Will Reynolds of SEO consulting firm http://ThinkSeer.com, sheds
some light on common misconceptions regarding search engine optimization:

Myth Number One: I have to submit my site to the engines to get ranked.

Truth: The search engines have advanced to the po...


Keywords:
estore,ecommerce,online store,internet,seo,rankings,internet
marketing,ebiz,home ebiz,sell,products


Article Body:
Gaining good positioning with the search engines is one channel for
increasing your online business — but it’s not an end in itself. Your
ultimate goal isn’t higher traffic, but higher sales, and thereby,
profits. Will Reynolds of SEO consulting firm http://ThinkSeer.com, sheds
some light on common misconceptions regarding search engine optimization:

Myth Number One: I have to submit my site to the engines to get ranked.

Truth: The search engines have advanced to the point that they’ll find
you on their own. You’re wasting money by paying a service to submit your
name to the engines.

Myth Number Two: I need to optimize for ALL the engines.

Truth: There are only three search engines that matter: Google, Yahoo!,
and MSN — in that order. Google is by far the most important in terms of
driving traffic. Nearly every other search engine feeds off one of these
three, so if you do well in any of them, you’ll show up in the other
engines as well.

Myth Number Three: If I use pay-per-click ads, I don’t have to worry
about natural rankings.

Truth: Up to seventy-five percent of users don’t even consider clicking
paid ads, so if you rely solely on pay-per-click for your business,
you’re losing out on a huge section of the market.

Myth Number Four: My goal should be to rank well for all related
keywords.
Truth: Certain words and phrases produce better results than others. You
need to look at your keyword ROI and conversion rates, not just your
rankings. Says Reynolds, “I’ve seen sites rank highly for terms that
result in no conversions. That ranking might be getting you some
exposure, but it’s not getting you sales.” Analyze your keyword campaigns
so you can see what your expenditures are doing for your bottom line.

Myth Number Five: My web design doesn’t affect my positioning.

Truth: Your web architecture has a tremendous impact on the search
engines’ ability to read your site’s content and, therefore, on your
rankings. For instance, Google assigns the most importance to your
homepage. If you have a flash intro, the search engines can’t read it —
they see a blank page. If there’s no Skip Intro button that allows the
search engines to get past that, the rest of your site’s content may not
even get indexed. Bringing in a consultant to work with your web
developer may help you avoid navigation and structural pitfalls that make
your web site difficult for the engines to read.

Myth Number Six: Increasing my traffic will automatically increase my
conversions.

Truth: Your web site must be user friendly as well as search engine
friendly. Advises Reynolds, “Don’t butcher your site for the engines, in
terms of the verbiage or text size. It won’t read well or connect with
your customers. If you don't look credible, people aren’t going to feel
comfortable purchasing on your site or giving you their information
online.” You may rise in rankings, but it will cost you in conversions.

Increasing your web site’s visitors through search engine optimization is
important for your E-Biz — and it’s equally important to make sure your
site’s structure, design, and navigation are conducive to converting
those visitors when they land.

				
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posted:3/2/2010
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