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Targeting Efficient Keyword Phrases

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					Targeting Efficient Keyword Phrases

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496

Summary:
The internet is driven by keywords.   Every time a person searches for
something on the internet, they use   keywords to narrow their search. And
that’s not even exclusive to search   engines. Regardless where on the
internet you are, keywords form the   foundation of the websites you visit
and the information you find.

As an online entrepreneur, the keywords you target can spell the
difference between success and failure. Particularly in the evolving
world of pay-per-click advert...


Keywords:
keyword,adwords,adsense,google,ppc,phrase


Article Body:
The internet is driven by keywords.   Every time a person searches for
something on the internet, they use   keywords to narrow their search. And
that’s not even exclusive to search   engines. Regardless where on the
internet you are, keywords form the   foundation of the websites you visit
and the information you find.

As an online entrepreneur, the keywords you target can spell the
difference between success and failure. Particularly in the evolving
world of pay-per-click advertising, the keywords you choose can increase
your costs ten fold without you even realizing it. This article will take
you through a process for selecting effective keyword phrases while
minimizing the competition you’ll encounter along the way.

The first place you should look is your competition. Visit the websites
of your competition, right click and view the source code for their site.
Right at the top, you’ll see the meta tags including the keywords they’ve
chosen for their own website. Make note of the ones you think would work
well for your own business as well.

Take those keywords and enter them into the publicly-accessible keyword
tool on the Google Adwords platform. This tool will bring up a long list
of related keyword phrases and display the search volume compared with
the competition for those phrases inside the Adwords platform. Even if
you have no intention of using the Adwords program, this competition
reading is a valuable indicator of the competition in general for those
phrases.

This exercise will open your eyes to all the other keyword phrases you
could use that you might not have thought of earlier. The idea is to find
a phrase that has respectable search volume while having little
competition. That will give you the shortest path to success in terms of
search engine optimization.

Once you have selected a list of phrases you might be interested in,
enter each one into a standard Google search, along with quotation marks.
Make note of the number of listings that come up for each phrase. This is
another gauge of the organic competition you’ll be facing. You’ll quickly
notice that some phrases bring up far fewer listings than others. Those
are the ones you want.

The last step involves entering the phrases you selected into the
publicly-accessible WordTracker keyword tool. This tool estimates the
total daily search volume for each phrase. Although the Google platform
attempts to give this information as well, it’s presented as a bar chart
and you’ll quickly notice that some of the phrases have far higher daily
search volume than others.

The idea is to pick a series of keyword phrases that have limited
competition but sizable search volume. Once identified, you can position
your website around those phrases and have a quick assent in the Google
page ranking system for those phrases. In my own experience, I managed to
get my new website onto the first page of a Google search within just 17
days!

				
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