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Site_Promotion_Is_Business_Promotion

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					Site Promotion Is Business Promotion

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525

Summary:
Go to virtually any trade show and you are likely to find all the pens,
yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld
fans you will ever need. You might even find the stray lanyard, dog
collar or walking stick.

Each items is prepared especially to present the booth visitor with an
impression of a specific business utilizing either an item visitors will
likely use regularly or may be unique enough to remain memorable long
after the event has concl...


Keywords:
marketing,internet marketing,site promotion


Article Body:
Go to virtually any trade show and you are likely to find all the pens,
yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld
fans you will ever need. You might even find the stray lanyard, dog
collar or walking stick.

Each items is prepared especially to present the booth visitor with an
impression of a specific business utilizing either an item visitors will
likely use regularly or may be unique enough to remain memorable long
after the event has concluded.

Company colors are used in the giveaway product and the staff will
typically wear polo or t-shirts that are emblazoned with the company logo
and highly visible colors. Bags are filled with brochure information,
window stickers and other promotional products and children are draped
with goodies as they wonder when they get to go home and try out the
Frisbee.

Today’s trade shows are different than they were ten years ago – at least
in one respect. Ten years ago the primary information on most of these
promotional items was the business name, address and phone number.

Now? Well, website and email contact information is often considered more
valuable to both customers and business owners although real world
information still contains value.

Most business owners know that the Internet has changed the way most
people view business. No longer do customers need to come to a brick and
mortar location first to discover if the business really has what they
need.
From the comfort of home an individual can take the promotional item they
received at a trade show and use the information to log onto the website
to take a look. It is possible they can even order an item without ever
needing to visit the showroom.

On the refrigerator of many homes you will find some promotional magnets
holding up pictures of children, grandchildren, inspirational news
articles and other memories. Sure the magnet serves a utilitarian
purpose, but it also provides a reminder (marketing impression) of a
business they might need now or in the future.

Every time a woman reaches into her purse and grabs a promotional pen she
is briefly reminded of the company she received it from. Every time a
Frisbee is thrown the company name is briefly considered.

You see site promotion tools aren’t limited to the Internet. The web
certainly has a prominent role in site promotion, but you shouldn’t rely
exclusively on web-based promotion to reach consumers.

Site promotion is business promotion. When you promote your site you are
promoting your business so promote your site on every promotional item
you commission.

Since the paradigm has shifted from in-store visits to online perusal it
has become easier for the consumer to recognize the control they have in
buying decisions. Make sure that the site you send customers to is more
than a glorified business card. Consumers should have a feel for what you
have available and, in a best-case scenario, be able to make a purchase
of a desired product online.

If your not accessing the power of offline promotion in your site
promotion plans, maybe it’s time to take another look.