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Seo_And_Google_s_Website_Optimizer

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					Seo And Google’s Website Optimizer

Word Count:
511

Summary:
If you were to come across a website that said, “Search Engine
Optimization (SEO) made easy,” you’d probably move along pretty quickly
or you might stick around wondering if this statement is an oxymoron. SEO
never seems easy and if it does you’re probably not doing it right.

But what if the website making the wild claim was the search engine giant
“Google”?

This is the company that provides certain algorithms to help place new
and existing site pages into their search ...


Keywords:
marketing,internet marketing,site promotion,seo,search engine
marketing,ppc,pay per click


Article Body:
If you were to come across a website that said, “Search Engine
Optimization (SEO) made easy,” you’d probably move along pretty quickly
or you might stick around wondering if this statement is an oxymoron. SEO
never seems easy and if it does you’re probably not doing it right.

But what if the website making the wild claim was the search engine giant
“Google”?

This is the company that provides certain algorithms to help place new
and existing site pages into their search engines. Why would they want to
help you rank more highly? Why would they want to pass along trade
secrets?

Well, Google can offer a support plan to help you and, as you might
expect, that does carry a fee, but you can put the product through a free
test and see how it could potentially make your website more profitable.
This tool helps you connect with both search engines and your customers
by allowing you to see what combination of information is most appealing
to consumers. This bit of research can help you make ideas for
improvement before you ever submit new content to your site.

To review this tool visit http://services.google.com/websiteoptimizer/

Google has   become the gold standard for SEO and being able to tap into
the Google   potential for best SEO results may make sense to many website
owners. Of   course there are some that may not care about SEO, but that’s
fodder for   a different article.
Fully testing a website has been time consuming and has often required
second-guessing on the part of the business owner. The Google web tool is
touted as being able to reduce testing time and provide significant data
to help you find the right marketing thrust for your ecommerce website.

Admittedly it can seem a bit uncanny that Google has been able to
establish so many elements to assist web users and site owners, but they
have also been very open in working with other partners to establish
something bigger than they could on their own. Perhaps it is this open
door policy that has allowed such phenomenal growth.

The truth is Google now owns a major broadcasting automation software
program and that is allowing them to take their AdWords program and apply
it to national radio broadcast advertising. Google continues to think
outside the box and, generally speaking, most people benefit from their
innovations.

In many of my other articles I have helped explain what Google and other
search engines are looking for when they determine site rankings. The
tool I mentioned above gives you a first hand glimpse at how close you
came to meeting their objectives and how you might better be able to
serve your customers and improve your online site’s ranking by making
some minor adjustments.

I suppose this might even seem a bit like insider information, but in
this case Google welcomes business owners to learn for themselves what
they need to do to catch their attention and convert an ecommerce site
visitor to a paying customer.

				
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