Docstoc

Managed_Pay_Per_Click

Document Sample
Managed_Pay_Per_Click Powered By Docstoc
					Managed Pay Per Click

Word Count:
584

Summary:
Whether you are just getting started with an online page for your
business or you just feel like your web traffic could be better, taking a
look at managed pay per click advertising may be one of the most
important business decisions that you can make!

Essentially, with managed pay per click advertising, what you do is you
create a small ad with a link back to your website. Then you contact a
advertiser and your ad will show up in pertinent places. Google AdWords
are one e...


Keywords:
pay per click, adwords, google, google adwords, ppc,


Article Body:
Whether you are just getting started with an online page for your
business or you just feel like your web traffic could be better, taking a
look at managed pay per click advertising may be one of the most
important business decisions that you can make!

Essentially, with managed pay per click advertising, what you do is you
create a small ad with a link back to your website. Then you contact a
advertiser and your ad will show up in pertinent places. Google AdWords
are one example of this; when people type in a certain search phrase,
your ad will show up on the sidebar. For example, if you sell dog
grooming supplies, you would arrange it so that when people search for
the phrase "dog brush kit," they would see a link to your site.

One of the most useful things about managed pay per click advertising is
that you are the one who is control. You will only ever pay for the
service when anyone clicks on your link and actually goes to your
website, and you can even say that you are only willing to pay a certain
amount of money per day.

There are several advantages that managed pay per click advertising has
over other forms of internet advertising. The first is that the search
results are pertinent. Essentially, when you do this, you are reaching
out to a specific audience that was already looking for what you offer.
Unlike sending out advertising emails which are often considered to be
spam, you will getting people when they are in an extremely receptive
frame of mind. Because they are in a situation were they are looking for
your services, they will be more likely to click on the link and go to
your site.

Another advantage to managed pay per click advertising is that it is
immediate. When you work with what key words you want to use and where
you want your ad to show up, there are analytical tools that can tell you
how much traffic the ads bring to your site. You can experiment with the
keywords that you use and you can figure out what key words will bring
you the most business. The timeliness of the ads can work to your
advantage. For instance, if you sell gifts, you can make sure that
keyword searches that request "Christmas gift ideas" bring up ads to your
site during the month of December.

Depending on the service, you may also want to add a geographic dimension
to your work. Especially if you have a physical shop-front as well as one
online, you can make sure that the people who are looking for your
services are local. Managed pay per click advertising can give you a
number of tools to help you figure out who you want to see your ads.

When you do pay per click advertising, you will attract a lot of
attention. If you have a good string of keywords going, you can be sure
that someone else will pick up on it as well. Fluidity is one of the
largest advantages of pay per click advertising, but it can also make it
quite frustrating as well. To keep your ads fresh and relevant to your
target audience, you should make sure that you stay on top of what they
want and how they are trying to find it. With the use of a managed pap
per click advertising campaign, you can do just that!