Importance_Of_Linking_Building_For_SEO by paydot888

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									Importance Of Linking Building For SEO

Word Count:
814

Summary:
The easiest way of improving your ranking in the search engines is to let
them know that your site is important. How do you do that? Well, the best
way is through the process of link building. Link building is the
practice of encouraging other websites to link to your own website. If
other websites are linking to your website, your “link popularity” will
increase, search engines will deem your website important, and in turn,
you should receive more traffic. Link building is a...


Keywords:
seo,search engine optimization,website design,internet marketing,website
promotion


Article Body:
The easiest way of improving your ranking in the search engines is to let
them know that your site is important. How do you do that? Well, the best
way is through the process of link building. Link building is the
practice of encouraging other websites to link to your own website. If
other websites are linking to your website, your “link popularity” will
increase, search engines will deem your website important, and in turn,
you should receive more traffic. Link building is a time consuming task,
and it is for this reason that most all websites rank so poorly in the
search engines. Many website owners are unaware that link popularity can
have such an effect on their search engine rankings. This is good new for
you. Start building your links now and establish your “web cred”.

Importance of Page Rank

Google, the Internet’s most popular search engine, measures a website’s
link popularity through the use of Page Rank. To view a website’s Page
Rank, just download the Google Toolbar. The toolbar will display the Page
Rank of every website you visit, measured as a little green bar. A
website’s Page Rank can vary from a low of zero to a high of 10. Don’t
worry if your website has a low, or no Page Rank. Many websites only have
a Page Rank of 1 or 2, but the Internet’s most popular websites possess a
Page Rank of 8 or 9.

Quality Counts

Search engines are not just looking for the number of links that point to
a website. The most important aspect of the process is obtaining quality
links. Quality links are links from website that possess a high Page
Rank. Obtaining a link from a website with a high Page Rank is best,
although any site with 1 or above is beneficial. Search engines also
consider the theme of a website which links to you. It is best to get
links from websites that are associated with the industry in which you do
business. For example, my trade is website design; therefore, I work to
obtain the majority of my links from other web design related websites.

Getting Links

One of the best ways to advance your link popularity is to offer quality
and informative content to your visitors and hope for natural links. If
they find the information interesting enough, they will naturally link
their website to your own.

Directory submissions are probably the fastest and easiest way to obtain
some inbound links. But, because Internet directories link to thousands
of other websites, the value that they can add to your Page Rank gets
diluted by all the other links. The one must-submit-to directory is The
Open Project Directory (http://www.dmoz.org). After this, it is best to
search for smaller niche or local directories. Submitting your website to
Canadian, Ontario, and even Windsor web directories will help let the
search engines know which region(s) you are servicing. Then, you should
submit to industry related directories to indicate to the search engines
your line of business. A Google search can help you find these types of
directories.

If you feel that you have a knack for writing, a good way to generate
inbound links to your website is to write articles. These articles can
then be submitted to article syndication websites, where other webmasters
are free to use your article on their website. But, there’s a catch –
they must provide a link back to your website in return for using the
article. If you don’t have the time or drive to write an article, but you
participate in an industry related discussion forum, you’re in luck. Just
remember to include a link to your website in your signature.

The last way to generate quality inbound links is through reciprocal
linking. This type of strategy involves contacting other webmasters and
proposing a link exchange. Find some non-competitive, but related
websites and simply e-mail them to see if they are interested. It’s best
to already have their link on a page in your website before the
proposition.

Linking Text Is Important

When employing any of the above linking approaches, it is imperative that
you try to use targeted key words as part your link. The search engines
read this text to determine what your website is all about. If your
website involves “Red Widgets”, try to use this as part of your link
text.

Conclusion

Link popularity is very important when attempting to rank well in the
search engines. Link analysis is only going to get more important to
search engines, not less.

This type of strategy is resistant to manipulation and justifiable way to
measure a website’s importance. Therefore, the link building process must
be given high priority in your Internet marketing efforts, and since it
takes time, the sooner you begin the better.

								
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