Christine Atherton

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					   Christine Atherton
      Principal Consultant
       Latitude Associates

catherton@latitudeassociates.com
         703.486.2992


Functional Projects Summary
                                                                                                                 Role
    Description               Industries           Products        Locations   Strategy   Management   Design   Analysis   Implementation   Marketing   Sales
Management:                Association, Airline,   Publications,     U.S.
Association Department          Chemical           Merchandise
Management: Third          Association, Airline,   Publications,     U.S.
Party Fulfillment House         Chemical           Merchandise
Management: Vendor         Association, Airline,    Fulfillment      U.S.
Identification and        Chemical, Credit Card,    House, Ad
Procurement                   Gifts, Travel           Agency,
                                                      Printer,
                                                    Credit Card
                                                    Processor,
                                                   International
                                                   Shipper, List
                                                      Broker,
                                                   Merchandise
Marketing: Marketing       Association, Airline,   Publications,     U.S.
Plan Development and      Chemical, Credit Card,   Promotional
Implementation                Gifts, Travel        Merchandise,
                                                       Gifts,
                                                    Economic
                                                   Data, Videos
Marketing: Market          Association, Airline,   Publications,     U.S.
Opportunity Analysis      Chemical, Credit Card,   Promotional
                                 Travel            Merchandise,
                                                       Gifts,
                                                    Economic
                                                   Data, Credit
                                                       Card
Marketing: Direct          Association, Airline,    Economic         U.S.
Marketing Campaign        Chemical, Credit Card,       Data,
Management (direct               Travel              Technical
mail & e-mail)                                       Standards




Projects                                                                                                                                                   Page: 1
Christine Atherton – catherton@latitudeassociates.com
    Description              Industries           Products        Locations   Strategy   Management   Design   Analysis   Implementation   Marketing   Sales
Marketing: Catalog        Association, Airline,   Publications,     U.S.
Development and                Chemical           Promotional
Distribution                                      Merchandise,
                                                   Economic
                                                  Data, Videos
Marketing: Target         Association, Airline,     Business        U.S.
Market Research and      Chemical, Credit Card,     Traveler
Assessment                      Travel              Benefits
                                                    Package
Marketing: New            Association, Airline,     Business         U.S.
Product Development,     Chemical, Credit Card,     Traveler       Germany
Launch, and                     Travel              Benefits
Demonstration                                       Package,
                                                   Technical
                                                   Standards
                                                   CD-ROM,
                                                   Economic
                                                    Data and
                                                   Regulatory
                                                    Tracking
                                                    Services
Marketing:                Association, Airline,    Regulatory       U.S.
Negotiation and          Chemical, Credit Card,   Compliance
Implementation of               Travel             & Market
Partnership Agreements                              Analysis
                                                    Products,
                                                  Airline, Car
                                                  Rental, Hotel
                                                    & Cruise
                                                    Services
Marketing: Trade          Association, Airline,   Trade Show         U.S.
Show Promotional          Credit Card, Travel        Events        Germany
Programs
Advertising:              Association, Airline,   Publications,     U.S.
Print/Radio Ad Design       Chemical, Gifts          Gifts
and Placement




Projects                                                                                                                                                  Page: 2
Christine Atherton – catherton@latitudeassociates.com
     Description               Industries           Products        Locations   Strategy   Management   Design   Analysis   Implementation   Marketing   Sales
Advertising:                Association, Airline,   Publications,     U.S.
Copywriting for            Chemical, Credit Card,   Promotional
brochures, flyers, print       Gifts, Travel        Merchandise,
and radio ads                                          Gifts,
                                                      Traveler
                                                      Benefits
                                                     Package,
                                                    Trade Show
                                                       Events
Sales: Telemarketing       Association, Chemical    Publications      U.S.
Sales
Public Relations: Press     Association, Airline,   Publications,     U.S.
Release Production         Chemical, Credit Card,      Travel
                                  Travel              Benefits
                                                      Package
Customer Service:           Association, Airline,   Publications,     U.S.
Management Member             Chemical, Gifts       Promotional
and Customer Relations                              Merchandise,
                                                       Gifts
Fulfillment: Third Party    Association, Airline,   Publications,     U.S.
Cost Benefit Analysis            Chemical           Promotional
                                                    Merchandise
eCommerce: Web Store       Association, Chemical    Publications,      U.S
Management                                          Promotional
                                                    Merchandise




Projects                                                                                                                                                    Page: 3
Christine Atherton – catherton@latitudeassociates.com

				
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