Women Entrepreneurship in INDIA

Document Sample
Women Entrepreneurship in INDIA Powered By Docstoc
					Women Entrepreneurship
                  GROUP 6 :
              Neeraj Mishra
              Nishant Balyan
              Sai Gunaranjan
              Santosh Prasad
              Saumya Saurabh
              Vijay Pal Singh
   Women entrepreneur

“A Woman
Entrepreneur is a
person who accepts
challenging role to meet
her personal needs and
become economically
•BackBone of the country’s economy

•New Reality

•Additional areas of opportunity

•Basic Reason – Money

•Classic Example – SHEHNAZ HUSSAIN

•Transition to the next millenium

•21st century women

•Government initiatives

•Most complex organisations
     Barriers faced
•Lack of Confidence

•Lack of Working Capital
               Barriers faced
•Socio – cultural barriers

•Market – oriented risks

•Motivational factors

•Knowledge of Business Administration

•Awareness about the Financial

•Exposure to the Training Programs

•Identifying the Available resources
                         Vandana Luthra


 Ekta Kapoor             Majumdar Shaw
• Greatest deterrent - patriarchal – male dominant social
• Skeptical financial institutions
• Lack of access to external funds
• Women's family obligations
• Interest of the family members
• The male - female competition
• Knowledge of alternative source of raw materials
availability and negotiation skills
• Literacy rate of women in India
• Low-level risk taking attitude
 Shahnaz Hussain Herbals is one of the
  largest manufacturers of herbal products in the world
 Shahnaz Hussain group, based in New Delhi, worth
  $100 million
 Employed about 4200 people in 650 salons spread
  across 104 countries
 The average growth rate 19.4%
Making of an Entrepreneur
 Belongs to a royal muslim family,
    migrated from Samarkhand to India
   Marries at the age of 15 and was a mother by next year
   Wrote articles for the Iran Tribune
   Returned back in 1977
   Never advertised, relied on word of mouth publicity
 Represented in CIDESCO beauty congress in 1970
 Represented India at the Festival of India in 1980
 Memorable event at Selfridges in London
 First Indian whose goods were retailed in western
 The Galeries Lafayette in Paris
 Selfridges in London
 Blomingdales in New York
 Sultan Sores in the Middle East
Challenges for Shahnaz Hussain
 Reports like a person becoming blind after using
  certain mascara
 Establishing a new concept ‘Care and Cure’
 Did not take the way of traditional advertising
 Fight with Starbucks
 Company- TAFE ltd.

 Brief Introduction.

 Life History.
MS as an Entrepreneur
                           Technical Skills
1.   Ability to organize
2.   Monitoring environment
3.   Being a team player

                    Business Management Skills
1.   Goal Setting
2.   Decision Making
3.   Marketing
4.   Finance
5.   Control
6.   New Launch
MS as an Entrepreneur
           Personal Entrepreneurial Skills
1.   Risk Taker
2.   Innovative
3.   Change Oriented
4.   Visionary Leader
5.   Disciplined
Problems Faced
Low Turnover

Low Market Share

Less No. of Variants

Less Emphasis on R&D
Strides Taken

Aggressive Emphasis on R&D
Mergers and Acquisitions
Line Extension
Other Businesses
 Founder and proprietor of VLCC
    (Vandana Luthra’s Curls & Curves)
   Established VLCC in1989
   VLCC is a series of gymnasiums and
    parlors offering body toning, fitness
    solutions and beauty tips .
   Market Share: 40%
   Three Ideologies
o   Transforming future
o   Transforming self and
o   Spreading happiness
   Qualities: Flamboyant, professional and Punctual
 Services include:
      Bleaches, manicures, receding hairline solutions,
      hair removal, permanent scar confiscation and several other
      related knick knacks and cosmetics.
   Separate men and women salons
   Individual cubicles for therapy
   About 150 centers in 75 cities in India and 20 centers
     in Middle East
   Runs VLCC Institute of Beauty, Health & Management,
     43 campuses in 35 cities.
   Observes 26th November as the Anti-Obesity Day and holds
    various social awareness programs/ health camps / Free Body
    analysis etc. across UAE, Oman, Bahrain, India and Nepal,
    through a public-private partnership effort.
 Graduated from Delhi University
 Nutrition & cosmetology course (Germany)
 Also took a series of specialized courses and modules in
  beauty care, fitness, food and nutrition and skin care in
  London, Munich and Paris.
 She returned to her middle-class home in New Delhi, and
  started a neighborhood beauty parlor.
 It was an instant success, and it emboldened her
 Assistance from his husband Mukesh in starting VLCC.
           Awards & Achievements
• One of the first Beauty and Health centers of the world to
   acquire ISO 9001:2000 certification.
• Vandana Luthra’s Curls and Curves have also been awarded ISO 14001
certification to meet the global-environment standard.
• With the status of ‘Superbrand’ it is the most recognizable brand all over
the country.
• Images Retailer of the Year 2004, 2006 and 2005 (Beauty and Health)
• ICICI Bank-Retail Excellence Award – 2005
• Woman Entrepreneur 2004 by IMM (Institute of Marketing
• Woman Entrepreneur Award 2004 –Whirlpool/Gr8 Magazine.
• FICCI’s Ladies Organization, honored Smt. Luthra’s endeavors for
encouraging a healthy means of life and awarded her a Successful Business
Woman Award in the category of Fitness and Health, 20 April, 2005.
• Amity Woman Achievers Award 2006
• Rajeev Gandhi Women Achiever Award 2008
• Outstanding Business Woman Award 2007 – PHD Chamber of
Commerce & Industry.
 • The VLCC group enjoys, faith and trust of millions and is known to be a
brand identical with Beauty and Health
                    PROBLEMS FACED
   Beauty business hardly a buzz word
   Lack of skilled workers
   Manpower
   Expansion problem
o     Lack of funds
o     Brand deterioration fear

                   FUTURE PLANS
 A mission to make VLCC a Rs.10 billion company by 2008
 Roll out it’s IPO
 Planning 28 centres in the Middle East.

“A true entrepreneur is one, who
embarks on an unusual journey and
creates a team of people who believe
in that journey. The self-made
entrepreneur is a fearless risk-taker,
who possesses the courage,
perseverance and will power to

Kiran Mazumdar Shaw , the first
biotech women entrepreneur in Asia.
•The woman behind Biocon - Kiran Mazumdar Shaw

•Dr. Kiran Mazumdar-Shaw is India's richest woman .

•In 2005 she entered the Fortune list of 50 most powerful women in
international business

•Is considered as the most influential person in bio business outside
the United States and Europe

• She is referred to as "India's Biotech Queen" by The Economist and
"India's mother of invention" by New York Times.

•Forward looking, self driven, enterprising and definitely outspoken.

•Kiran Mazumdar Shaw was born on March 23, 1953 in

•She did her schooling at Bishop Cotton Girls School and
Mount Carmel College at Bangalore.

•She went to Ballarat University in Melbourne, Australia
and qualified as a master brewer.

•In 1978, she joined as Trainee Manager with Biocon
Biochemicals Limited in Ireland.

•Kiran prides on her supportive, close-knit family.The
daughter of a master-brewer.

•She tied the knot with John Shaw, in 1998.

•Her first coffee table book 'Ale and Arty' .

•A great passion for arts.

•Active social activist.




•Emotional Stability

•Openness to Experience

 •Padma bhushan (2005) and Padma Shri (1989)

 •The Indian Chamber of Commerce Lifetime
 Achievement Award (2005)

 •The Economic Times Business Woman of the
 Year Award (2004)

 •Ernst & Young Entrepreneur of the Year Award in
 Healthcare & Life Sciences Category (2002)

 •Rotary award for the Best Model Employer
Ekta Kapoor
 Most dynamic young achievers
    in the country today.
   Creative Director of Balaji Telefilms
   “Queen of Indian television industry”
   “saas-bahu” serials
   Revolutionised the TV-viewing habits of the entire
    middle class
 Born: June 7, 1975

 Ekta Kapoor is daughter of former Bollywood

  superstar Jeetendra, Shobha Kapoor and sister of current Bollywood
  hero Tusshar Kapoor

 Schooling from Bombay Scottish School and later on joined Mithibai
 During her childhood she was extremely obese and suffered from low self esteem.

 She was a very pampered child and was never oriented towards any kind of
 Her family wanted her to enrol in an MBA program.

 "I was fat, lazy and absolutely aimless in life.”

 Her only interest was watching television, which she did whenever she could.

 On completing her higher secondary education, she joined FAR Productions, an
   advertising agency, and worked as an assistant model coordinator .
 The turning point in Ekta's life came in the early 1990s, when Ketan Sommaya
Intial Failures
 Ekta Kapoor started her career at an early age of seventeen.

 In the begining she tried her luck attending the shoots of Kailash

  Surendranath, the ad and feature filmmaker - but failed.

 Then with the advice and financial help of her father Ekta started off

  with her own business of TV-serial production by the name of Balaji


 She made six pilots and three episodes but to her bad luck all of them

  were rejected.

 After great hard work she became successful in creating the serial Hum

  Paanch .
 Television Productions           Film Productions

   Kahaani Ghar Ghar Kii            Koi Aap Sa (2005)
    Kahiin To Hoga                  Kyaa Kool Hai Hum (2005)
    Karam Apnaa Apnaa               Krishna Cottage (2004)
    Kasamh Se                       Kucch To Hai (2003) ... aka
    Kasautii Zindagii Kay            There Must Be Something
    Kesar                            (International: English title)
                                     Kyo Kii... Main Jhuth Nahin
    Kyaa Hoga Nimmo Kaa
                                      Bolta (2001)
    Kyunki Saas Bhi Kabhi Bahu
                                     kyaa(2006)
                                     kurukshetra(2006)
    Thodi Si Zameen Thoda Sa
    Aasmaan                          kakisa(2006)
    khwaabo mein
    karz apna apna
    khel game khel
Entrepreneurial Style
 Ekta was a completely hands-on manager. She was closely involved
  with every aspect of her serials, be it the script, cast, sets, the dress and
  make-up of the characters, or the marketing of serials.

 As the creative head at BTL, she provided all the story ideas.

 She did not actually write the scripts of the serials but supervised a
  team of associate creative directors and executive producers, who wrote

 She personally auditioned the actors who played the various parts in
  the serials.
 She was chosen to lead the Confederation of Indian Industries' (CII) entertainment
 In the last two years she has also bagged the Indian Telly Awards. The other awards
  she received are:
     The Society Achiever Award

     The Best Entrepreneur of the Year 2001

     The 6th Indian Telly Awards 2006

 "Ernst and Young Entrepreneur of the Year" in 2001,

 "Corporate Excellence" from Bharat Petroleum in 2002,

 Rajiv Gandhi Award" in 2002.

 In 2001, Asia week magazine included her in the list of "Asia's 50 most Powerful