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Roll no……………….                                                        total no. of pages: 3

                                     1292
                      PRINCIPLES OF COMMUNICATION-I
                                BSCMCAJ-101
                              1ST Semester (2096)

Time: 3 Hours                                                      Max marks: 75
Note: attempt each of the following in 40-60 words. All questions are compulsory and
carry two marks each.
    I. What is meant by the term communication?
   II. Enumerate the barriers of communication.
  III. Mention 7 C‟s of communication
  IV. What are the essentials of communication?
   V. Define downward communication.
  VI. State the elements of communication process.
 VII. Differentiate between interpersonal and interpersonal communication.
 VIII. What is the role of body language in communication?
  IX. Explain the term feedback in a communication process.
   X. How is an exit interview conducted?
  XI. Enumerate the barriers to listening?
 XII. What are the various types of listening?
 XIII. Explain in brief group communication.
XIV. Differentiate between encoding and decoding of a message.
 XV. State the reading tactics and strategies involved for effective reading outcomes.
                                          PART-B
Attempt any nine of the following in detail. All questions carry five marks each.
           1) Explain the communication process with all elements involved in it. What
               factors effect the process of communication?
           2) Discuss in detail the techniques of communication format and informal,
               verbal and written, downward and upward.
           3) What are semantic and technical barriers in communication? What role
               does noise play in communication process?
           4) Write a note on feature, importance and patterns of communication.
           5) Define mass communication. How public, crowd and small group
               communication differ from each other?
           6) What factors go into planning and conducting an interview? How would
               you conduct a selection interview?
           7) What points are to be taken into consideration with reference to welcome,
               intersection and thanks during preparation pf an interview?
           8) How can effective listening skills be evolved? Discuss the barriers to
               listening in detail.
           9) Explain the model of listening to learning.
           10) What are various reading purposes and associated apprehensions?
           11) Differentiate between reprimand interviews and grievance interviews.


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12) Differentiate between verbal and non-verbal communication.




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Roll no……………….                                                           total no. of pages: 3

                                   1295
             HISTORY AND INDUSTRY OF MASS COMMUNICATION
                              BSCMCAJ-104
                            1ST Semester (2096)

Time: 3 Hours                                                  Max marks: 75
Note: PART A is compulsory. Attempt any nine questions from Section B.
       PART B Attempt any five question out of the following. Each carries five marks.

                                          PART-A
1.
    I.   Define mass communication
   II.   What is an inverted pyramid in news format?
  III.   What are the features of a banner headline?
  IV.    Discuss the two-step model of mass communication
   V.    How does a feature differ from a news story?
  VI.    Define media audiences
 VII.    What are the various types of groups in mass audiences?
VIII.    Define media imperialism.
  IX.    What is meant by agenda setting?
   X.    Enumerate the stages in the history of adverting.
  XI.    Explain the temp public option.
 XII.    Differentiate between investigative and interpretive reporting.
XIII.    What are the functions of a sub editor?
XIV.     What is a lead in a news story?
 XV.     Define gate-keeping.
                                           PART-B
             2) Explain the eras of mass communication
             3) What do you understand by censorship of press? What kind role and
                 power does the press enjoy in India?
             4) What are journalistic ethics? Mention the press council‟s guide for ethics
                 in journalism.
             5) Discuss the model of agenda setting and its effects
             6) Discuss the issues in the new world communication order recommended
                 by
             7) Explain the stages in the history of advertising
             8) Globalization as an outcome of mass communication. Comment
             9) Discuss white‟s model of gate keeping.
             10) How does the dependency theory by Ball-Rokeach and DeFleur propose
                 an integral relationship among media, audience and larger social system?
                 Explain.
             11) Write a note on democratization and communication
             12) What role does mass media play in mounding public opinion?


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13) Discuss the step that go into making a newspaper




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Roll no……………….                                                        total no. of pages: 3

                                     1293
                        GLOBAL COMPARATIVE MEDIA
                              B.Sc. (MC&J)-102
                             1ST Semester (2096)

Time: 3 Hours                                                      Max marks: 75
NOTE: attempt each of the following in 40-60 words. All questions are compulsory and
carry two marks each.
    I. Define global media.
   II. What are the various types of media in the world today?
  III. Name the concepts of global media.
  IV. Explain in brief global advertising.
   V. How does one choose global media?
  VI. What types of global markets are there today?
 VII. Why is a global market place needed?
 VIII. How does one devise a global campaign?
  IX. What is the role of marketing environment for a campaign to go global?
   X. What do you understand by global new media?
  XI. How does media environment globalize a product?
 XII. Briefly state the impact of technology on globalization.
 XIII. What are the distinct features of global electronic media?
XIV. Discuss in brief the importance of ethics in global media environment.
 XV. What are global agencies?
                                         PART-B
Attempt any nine of the following in detail. All questions carry five marks each.
          1) Explain the concepts of global media.
          2) Discuss the role of global agencies in marking an advertisement or product
              global.
          3) What are the implications of doing business abroad?
          4) Discuss in detail the types of global markets.
          5) How does one develop a global advertisement campaign?
          6) What are the intrigues and challenges faced by global campaigning?
          7) Effective communication is a key to success in the global marketing
              environment. Comment.
          8) What are the various ethical and legal considerations in global media
              environment?
          9) Discuss any one case study in global media.
          10) Language can be a barrier in building a global brand and hence, visual
              elements are imperative. Comment.
          11) What are the considerations and pitfalls in global consumer research?
          12) How is global consumer research conducted?




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Roll no……………….                                                       total no. of pages: 3

                                     1294
                         INFORMATION TECHNOLOGY
                              B.Sc. (MC&J)-103
                              1ST Semester (2096)

Time: 3 Hours                                                     Max marks: 75
NOTE: attempt each of the following in 40-60 words. All questions are compulsory and
carry two marks each.
                                          PART-B
1.
     I. What are the characteristic of information?
    II. Mention the various levels of information
   III. What is a computer virus?
   IV. Enumerate the various generations of computers.
    V. What is the difference between a databank and database?
   VI. What number system does a computer follow?
 VII. What are the functions of an operating system?
 VIII. Define networking.
   IX. What are the objectives of e-commerce?
    X. What is the difference net a private key and public key?
   XI. What is a network topology? Give example.
 XII. What are the main features of INTRANET?
 XIII. Name any five operative systems.
XIV. Name the components of MS-office.
 XV. What is multimedia?
                                          PART-B
          2) How does information flow in an organization? What are its uses?
          3) Discuss the computer application in marketing and finance department.
          4) What are the basic principles of operation in a digital computer? Explain
               the working of input unit, CUP and output unit.
          5) Trace the history of computers.
          6) What are the various methods of data processing? Discuss the steps
               involved in it.
          7) How do LAN, WAN and MAN differ from one another?
          8) How has INTERNET evolved overt the years?
          9) Write a note on WWW.
          10) Write is an EXTRANET? How does it differ from INTERNET?
          11) Differentiate between B 2B and B2C communication.
          12) How will you create a file in MS-word? Explain its working.
          13) Discuss any one operating system.




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Roll no……………….                                                        total no. of pages: 3

                                       1895
                          COMMUNICATIVE ENGLISH
                         B.Sc. (MC&J), 1ST Semester (2096)

Time: 3 Hours                                                  Max marks: 75
Note: PART A is compulsory. Attempt any nine questions from Section B.
       PART B Attempt any five question out of the following. Each carries five marks.

                                       PART-A
1.      Follow the given direction:-
     a) What do you mean by active and passive voice? Give example.
     b) Fill in the blanks with appropriate preposition:-
          I. ……………. Being fined, he was sentenced to a term of imprisonment.
         II. The police must reach the crime spot…………. Time
     c) Change the voice of the following sentences
          I. Everybody consider Amitabh bachan a super star.
         II. Her simplicity surprised everyone.
     d) Write synonyms
          I. Permanent
         II. Exalt
     e) Write antonyms
          I. Humble
         II. Impatient
     f) Complete the following sentence :
          I. If women want to get equal right in corporate world ……………….
         II. If India has to complete with other progressing country.
     g) Correct the following sentences:-
          I. Seldom I go to the river
         II. I have not seen him ever since he was child
     h) Change the narration:-
          I. Lalita said “god help them who help themselves”.
         II. “Where is my book?” asked my room mate.
     i) Inset articles if necessary:-
          I. Ganga flow in northern part of India.
         II. Tiger, animal equal to the size of lion, is native of Asia.
     j) Fill in the blanks with suitable tense.
          I. He said that he ………………… do it.
         II. When the strom stops I …………. Home.
     k) Use the conjugation used in pairs for the following sentence:
          I. He is interested ……………… in business …………… nor in a job.
     l) Fill in the blanks with suitable from of a verb given in bracket.
          I. He remembered of the urgent meeting when I ………………. To market
               (go).


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    II. Rohini disturbed you while you …………… lunch.
m) Combine the following sentence to from a single meaningful sentence:-
          India‟s future is bright. The politician said to the people. The crowd
   appreciated his optimistic thought.
n) Define a verb giving examples.
o) Write opposite of “Regular” by adding a prefix.
                                                                              (15x2=30)
                                       PART- B
2.        Write a short note on the difference between English and Hindi
          pronunciations.
3.        What are the important points that should kept in mind while writing a
          review of xayor movie or a fashion show.
4.        Discuss in brief what do you mean by th3 terms “stress” and “rhythm” in
          the English language.
5.        Expand the thought “No defect to find until you stop trying.” Into a
          paragraph of about 100 words.
6.        What are the important points that one should keep in mind while
          summarizing an article/report/editorial.
7.        Write a shot note on English-British and American pronunciation.
8.        Write a shot note on subject-verb agreement illustrating you points with
          example.
9.        read the following passage and answer the given questions :

           Salesman, the word conj uses up images of an intrnder, trying to sell
           unwanted goods. Probably the most abused and disrespected person in
           India, yet experts say he in the real cutting edge of any marketing success.
           “it is time to remove negative perceptions, and bring in credibility, respect
           and pride back into the job of selling,” say pingali venugopal dean and
           professor (marketing) XLR1 Jamshedpur, in a new book managing your
           sales Force‟. The NCAER estimates that the middle income category is
           expected to of this year. The middle class constitutes the major market for
           consumer.
           The fact remains that consumers have some deeply ingrained negative
           stereotypes about the salesman.
           They feel that neither are the salespersons honest nor do they give correct
           information. A pou on the honesty and ethics of salesman in 32 different
           professions, found that insurance and car salesman ranked close to the
           bottom says the book. Another survey found that the commissioned
           salesmen were perceived as less honest team. Non-commissioned ones,
           says the book, noting this is primarily because selling is unattractive. Even
           the sales person in not very comfortable in referring to himself as one.
           Sales people especially in India, do not think highly of their profession,
           notes Venugopal.




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             But he says, unless they take pride in their work, they are unlikely to
             perform to the best of their activities. Thus\\is, in turn, is bopund to affect
             the organization in terms of both its growth and its profit.
             a) What are the major negative stereotypes about salesman in the minds
                 of consumer?
             b) Why there is a need to change these negative beliefs against salesman?
             c) What is the major reason for these negative perceptions and how these
                 can be changed?
10. Write the précis of the about passage along with giving it a suitable headling.
11. Translate the following passage into Hindi/Punjabi. The ways of nature are
    strange. While some plants have bright- coloured flowers and fruits or berries to
    attract insects and birds for pollination and seed dispersal; some pale coloured,
    unattractive flowers are bestowed with strong scent flower from September to
    November in north Indian plains. These are widely grown as roadside plaint as
    well as in parks and gardens. One of these plants is „Harringar‟ or „Parijat‟. It is a
    common wild shrub which grows wild shrub which grows into a small tree if
    encouraged to grow freely. It grows wild in sub-Himalayan tracts, central India &
    Sri lanka and is widely cultivated in parks and gardens. People with small gardens
    plant in outside their periphery walls to enjoy its scent. It flowers from August to
    November and the flowers are highly scented.
12. What do you understand by the term? “Phonetic Script”? Explain with examples.
13. Each of the sentences given below has faulty arrangements of words. Improve the
    sentences by rewriting them with correct order:-
        a. And these are probably the earliest thing to buy to jazz up your outfit with
             scarves and stoles are the latest thing with famous retail outlets to street
             ride vendor selling it.
        b. To understand the decisions of consumer courts it is difficult very
             sometimes.
        c. By going out of the way obliging people could give a fund to your blow.
        d. To improve your life-style you will wider aim and the area of your
             influence.
        e. Going your way you will find things during the last phase.




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