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EMILY A

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									                                        EMILY HOLLERBACH
                                                  210 Cherry Ave, Apt. B2
                                                   Bound Brook, NJ 08805
                                                 Cell Phone: (908) 763-6168
                                              Email: emilyhollerbach@gmail.com
                                                 www.emilyhollerbach.com

EDUCATION: UNIVERSITY OF SCRANTON, Scranton, PA
           BA Communication, May 2005
EXPERIENCE:

08/07-Present   FOREX.COM, a division of Gain Capital Group, Bedminster, NJ
                Marketing Specialist
                 Negotiate CPMs for interactive advertising and promotional email, generally 50% or more reduced rate card.
                 Optimize banner ads, email, landing pages and Google graphic/video ads based on performance. Suggest
                   revisions to the creative, for example, a replay button that increased view-through conversions by 25%.
                 Created templates for and send weekly newsletter through Exact Target. Analyze performance.
                 Maintain excellent working relationship with creative agency to receive banner ads, email, landing pages, etc.
                 Create and maintain promotional programs, including cash offer, and co-registration programs.
                 Spearheaded new “Green Committee” within company with goal to become a member of Co-op America.
08/06-08/07     Marketing Coordinator
                 Trafficked all banner ads through 3rd party ad-server (Atlas), created cookie-tracking URL strings including
                   Google Analytics info, and analyzed campaign performance on both a placement and creative level.
                 Created and maintained monthly web banner and promotional email reports, including RPS by placement.
                 Assist with graphics work when needed, including work on Photoshop and Flash.

9/05-08/06      NIAGARA CONSERVATION, Cedar Knolls, NJ
                Marketing Coordinator
                 Coordinated all search marketing activity, created targeted ads, and optimized based on performance.
                 Initiated project to increase organic results exposure, revamp Niagara’s website, and reduce search marketing
                   spending by over $100,000/year to creative a positive ROI.
                 Liaison between freelance graphic designers and Niagara to develop targeted advertising campaign. Created ads
                   and made edits in-house when necessary. Created customized artwork, catalogs, cut-sheets, etc.
                 Researched and coordinated tradeshows, including equipment shipping and travel.
                 Researched correct placement of print advertisements according to target and media research.
                 Initiated research project to join appropriate trade associations to maximize networking opportunities.
12/04-05/05     EVENT ENERGIZERS, New York, NY
                Event Coordinator Intern
                 Assisted in preproduction planning, execution, and closing of Tivoli Theater gala opening event by Target.
                 Assisted in preproduction planning, execution, and closing of Marsteller/Jacuzzi product launch event on Jan.
                   11, 2005 in NYC, managed event break-down independently
                 Edited contracts, hiring agreements and created marketing brochure
                 Maintain contact database and assist with administrational tasks by mail
05/04-08/04     GOLDEN YEARS REAL ESTATE & SERVICES, Long Valley, NJ
                Marketing Intern
                 Designed and implemented website www.goldenyearsequity.com, generates 100+ highly qualified hits/month
                 Created two print advertisements using MS Publisher that have led to increased revenue by over 50% since their
                   placement, researched best media for target, and placed ads in Senior Resource Guide and 50+ Monthly
                 Established multiple business referral databases on MS Excel
                 Direct mail campaign with customized for each target market with a response rate of 42%
                 Designed and published community outreach presentation utilizing MS Power Point that has been used in over
                   50 presentations at nursing homes across NJ and PA

                COMPUTER SKILLS
                 Highly proficient on all Microsoft Office programs, including Word, Excel & PowerPoint
                 Highly proficient on Atlas, Exact Target, Google AdWords, Google Analytics and Google Optimizer
                 Highly proficient on Adobe Photoshop, Above average in Adobe Illustrator, QuarkXPress, Flash, and InDesign

								
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