TODD SCHOLL

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					                                           Todd V. Scholl
                                   1921-B Alga Rd. Carlsbad, CA 92009
                                 tscholl@toddscholl.com (760) 815-7353

PROFESSIONAL PROFILE

Savvy, results-oriented marketing leader with 12 years experience and proven success developing
and executing strategic marketing plans. Effective in creating and managing sales and marketing
campaigns that generate revenue and grow market share.

Expertise including:
        Strategic Planning and Brand Management             Interactive Web Technologies
        eMarketing and Social Media Strategies              Green Marketing and Sustainability
        Creative and Collateral Development                 Lead Generation and Customer Retention
        Advertising and Public Relations                    Budgeting and P/L Accountability

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EXPERIENCE

THE GRAVITY HOUSE, Carlsbad, California                                          July 2008-present
Principal / Director of Marketing Strategy
Lead business development and account management efforts for prospective and new clients.
Consult companies on achieving greater share of mind and pocket through creative marketing
campaigns, branding and engaged communications.

    Co-founded full service marketing agency for the hospitality, resort, golf and spa industries.
    Successfully implemented comprehensive marketing and sales plan for new luxury, eco-friendly
     home fractional development on the East Cape of Los Cabos, Mexico with initial sales of $400K.
    Secured agency to promote new premier brand for hickory golf antique clubs, golf balls, apparel,
     accessories, and tournaments nationwide.



RESORTIME.COM, Carlsbad, California                                                             2005-May 2008
Director of Marketing
Established short and long-term ROI marketing strategies to meet organizational objectives for online
travel agency consisting of over 300 resorts, in addition to Grand Pacific Resort’s (GPR) 12 resort rental
websites. Crafted and executed online and offline marketing campaigns including SEO, PPC, email,
interactive, print advertising, direct mail, public relations, social media, affiliate and co-op programs.
Led team of marketing managers, coordinators, graphic designers, copywriters, web developers, and
vendor and agency partners. Frequently met with resort and revenue managers to optimally promote
partner inventory and maximize occupancy levels. Trained call center agents and front desk staff (GPR)
of the latest campaigns and specials. Represented company at destination marketing events, resort
tradeshows and convention and visitor bureau meetings and mixers.

    Increased Central Reservations revenue from both agent & web bookings by 50% in two years.
    Increased individual (12) Grand Pacific Resort website booking revenue by 300% in three years.
    Organically grew ResorTime.com website traffic by 150% in first year.
    Developed and implemented company’s first regional marketing plans and calendars based on
     historical data, competitive analysis, upcoming events, and inventory.
    Managed $600K annual marketing budget and expenditures.
CONSTRUCTIONJOBS.COM, San Diego, California                                                 2001-2004
Vice-President, Marketing and Business Development
Directed product development and conceptualized corporate communications and branding for
website content, search marketing, collateral, advertising, press releases, direct mail, email, and
tradeshow materials. Managed vendor relations with advertising and PR agencies, affinity partners,
industry media, publishers, and investors.

   Co-founded national online job board and resume database for the construction industry.
   Successfully led online startup to market leadership positioning company for profitable sale.
   Negotiated synergistic strategic alliances with top industry associations and technology partners



DIGMEDIA, INC., Carlsbad, California                                                        2000-2001
Marketing Communications Manager
Digital rights management (DRM) and online media distribution company.
  Directed all product marketing and promotions including online and print ad campaigns, direct
     mail, press development and distribution, tradeshow and special event participation.
  Acted as the liaison between product development and senior management in launching various
     new products and services, and executing marketing programs to meet their business objectives.



AKAMAI TECHNOLOGIES, INC. / formerly INTERVU, San Diego, California                    1998-2000
Marketing Manager, Marketing Communications
Leading streaming media, content delivery and web application performance company.
  Supervised the production 150 deadline-driven projects including brochures, data sheets, case
    studies, white papers, direct mail campaigns, audio and video encoding, and sales tools.
  Collaborated and implemented marketing programs for direct sales and channel partners,
    including lead generation and branding campaigns, seminars and events.



EAGLE REVISTA, Vail Valley, Colorado                                                        1996-1998
Publisher, Graphic Designer
  Independently marketed and published Eagle County’s only Spanish news magazine aimed at the
     local and immigrating Hispanic population.
  Responsible for all advertising sales, display ad designs and layouts, informational reporting, editing,
     research, production and distribution.



The Charter at Beaver Creek, Beaver Creek, Colorado                                         1994-1997
Front Desk Attendant, Concierge
     Responsible for efficiently checking guests in and out of resort hotel, making necessary travel
       arrangements, and assisting with general information about the area and activities.

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EDUCATION

Indiana University, Bloomington, Indiana, College of Arts and Sciences, Double Major: BS Economics
and Spanish, Business Minor, Kelley School of Business.

Affiliations: HSMAI, San Diego Direct Marketing Association, iMarketers.

				
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