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Affiliate Networks Buyers Guide 2005

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Affiliate Networks Buyer's Guide 2005

Description:    The Affiliate Marketing Buyer's Guide (2005) is perfect for any company looking to implement an
                affiliate strategy, or for anyone that needs to research affiliate networks in the UK.

                The affiliate marketing guide is the second produced by E-consultancy, which first commissioned
                research into the sector in 2004.

                Our market research suggests that the affiliate marketing sector will once again double in value,
                having grown to around £600m in 2004. We estimate sales delivered by affiliates will be worth as
                much as £1.35bn to merchants by the end of 2005.

                The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis
                (to help you convince the boss), practical advice on how to choose a network, insight from key
                industry players, a vendor matrix to help you quickly shortlist affiliate partners, and 11 in-depth
                profiles of affiliate networks, so you can quickly get the inside track and kickstart your campaign.



Contents:       1. Introduction
                1.1 About E-consultancy
                1.2 Acknowledgements

                2. Executive Summary
                2.1 Further Reading

                3. The Market
                3.1 Market Definition: what are affiliate marketing networks?
                3.2 Market Value
                3.3 Market Growth
                3.4 Drivers of Growth and Market Trends
                3.4.1 Increased investment across range of sectors fuels affiliate marketing growth
                3.4.2 Merchant focus on key networks suggests likelihood of more consolidation
                3.4.3 Integrated approach pays dividends for merchants
                3.4.5 Lack of unified approach holds back affiliate marketing
                3.5 Return on investment
                3.6 Strengths, Weaknesses, Opportunities and Threats (SWOT)
                3.6.1 Strengths
                3.6.2 Weaknesses
                3.6.3 Opportunities

                4. Costs and Pricing Models
                4.1 Introduction
                4.2 Over-ride charges
                4.3 Set-up/technical integration costs
                4.4 Monthly management charges

                5. Finding the Right Network
                5.1 Introduction
                5.2 Can affiliate marketing help you to meet your sales and marketing objectives?
                5.3 Do you require an affiliate network (or networks) to help you?
                5.4 What network will provide the best fit with your affiliate needs?
                5.5 What services does the network provide?
                5.6 What technology does the network use?
                5.7 How can you integrate affiliate marketing within your overall marketing strategy?
                5.8 Is your organisation making enough commitment to affiliate marketing?

                6. Market Positioning Charts
            6.1 Explanation for Chart 1 – Business Focus & Geography
            6.2 Explanation for Chart 2 – Access to Affiliates
            6.3 Explanation for Chart 3 – Pricing Model

            7. Supplier Matrix

            8. Supplier Marketplace and Profiles
            8.1 AffiliateFuture – Company & Service details
            8.2 Affiliate Window – Company & Service details
            8.3 Brand Conversions - Company & Service details
            8.4 Buy.at (Perfiliate Technologies) - Company & Service details
            8.5 Commission Junction - Company & Service details
            8.6 dgm - Company & Service details
            8.7 Online Media Group (OMG) - Company & Service details
            8.8 Paid On Results - Company & Service details
            8.9 Silvertap – Company & Service details
            8.10 TradeDoubler - Company & Service details
            8.11 Webgains - Company & Service details



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