Introduction to CSR Reporting by gregoria

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									     Introduction to
     CSR Reporting

        Matthew Gitsham
Ashridge Centre for Business and
             Society

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      Ashridge Business School UK - http://www.ashridge.org.uk
    Changing context for Business in
               Society
•   Changing social attitudes and rising expectations
•   Increasing scrutiny
•   Power and influence of NGOs
•   Technological change
•   Growing influence of Socially Responsible
    Investment




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                 Ashridge Business School UK - http://www.ashridge.org.uk
   Responses from Business
                   Breadth of Issues Covered


Philanthropy/CCI                                             Social, Economic and
                                                             Environmental Impact

                      Quality of Approach


Values         Principles                     Policies                    Performance
                                                                          Measurement
               Application Across the Business


   Isolated                                                    All Businesses and
   Businesses                                                       Countries
   and/or Countries                                                                     3




                    Ashridge Business School UK - http://www.ashridge.org.uk
      Why Companies Report
• Enable stakeholders to judge an organisation’s
  social, environmental and ethical performance so
  they can make informed decisions on how and to
  what extent to interact with it
• Improve the performance of the organisation in
  these areas




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              Ashridge Business School UK - http://www.ashridge.org.uk
      Audience for CSR Reports
Broad Focus Stakeholders                       Narrow Focus Stakeholders

• Socially responsible                         •     Employees
  investors                                    •     Customers
• Standard setting                             •     Suppliers
  organisations                                •     Local communities
• NGOs
• Government and regulators




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                 Ashridge Business School UK - http://www.ashridge.org.uk
   Content: Defining Materiality

• Issue of sufficient importance to one or more
  stakeholder groups that would influence their
  decisions to interact with an organisation
• Relevance to the organisation’s business strategy and
  day-to-day management
• How it relates to industry norms and external
  standards




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                Ashridge Business School UK - http://www.ashridge.org.uk
    Challenges with Standards
• organisations are often judged against generic
  standards that emphasise completeness
• there is often a lack of transparency on the
  criteria used to judge organisations
• too many demands for similar data in differing
  formats - an example cited was the socially
  responsible investment community
• the quality of assessments.


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               Ashridge Business School UK - http://www.ashridge.org.uk
               Accessibility

• Stakeholder overload
• Tailored reporting
• CSR in the broader communication
  context




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              Ashridge Business School UK - http://www.ashridge.org.uk
               What Next?


• Balancing competing stakeholder demands
• Integration
• Humility and demonstrating intention




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             Ashridge Business School UK - http://www.ashridge.org.uk

								
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