Infinity ONE Carbon Neutral Data Centre Wins Datacentre Leaders by sla73174


									                 Infinity ONE Carbon Neutral Data Centre  
                   Wins Datacentre Leaders Award for  
                  Future Thinking and Design Concepts 

Infinity’s   new       sustainable
biomass generation plant at its
Infinity ONE data centre campus
has won a major UK award for
its forward-looking approach to
solving carbon emissions and
energy use by the sector.

London, December 17th 2009, the UK’s first data centre to be powered entirely using on-
site dark green energy has beaten off Europe-wide competition for the prestigious “Future
Thinking and Design Concepts” Award, presented on Tuesday night in London at the
Datacentre Leaders Awards.

Martin Lynch, CEO, Infinity SDC said; “we are delighted to receive this recognition from the
industry, especially from a judging panel which is both knowledgeable and respected within
the data centre community. We believe that Infinity ONE is the first workable green data
centre solution to address the IT energy challenge as highlighted by United Nations at the
recent Copenhagen summit. It delivers on all fronts, from its access to significant and
sustainable power resources, its connectivity, its proximity to London and its harmonious
integration with both local organisations and in particular, the rural community. Critically,
Infinity ONE will allow UK business leaders to reduce their carbon footprint and economic
costs from operating a data centre.”

Stephen Worn, a member of the Datacentre Leaders Awards judging panel said, “the Future
Thinking and Design Concepts award aims to recognise and reward the innovation that
meets the challenges of tomorrow's data centre. Infinity ONE demonstrates that data centre
computing and environmental responsibility are mutually compatible concepts. It is a
welcome development in the light of CRC legislation which will impact the sector in the
coming year.”

Situated within easy access of the main arterial routes to the City of London and with
excellent fibre connectivity, the Infinity ONE campus provides up to 20,000 m2 technical
space in client-dedicated 5000 sq ft data halls. Each will support power density from
1,000W/ m2 to 2,500W/ m2 with sufficient cooling capacity to ensure reliable and efficient
operation. The data halls are laid out in a hot aisle/ cold aisle configuration, free-air cooling
combines with ground-source heat pumps to allow even greater energy and cost savings.

The new system enables dark green energy to be generated from bio-matter supplied by a
local group of cooperating farms. The bio-matter is broken down in an Anaerobic Digestor
providing two by-products; methane and a nutrient rich “digestate”. The gas is used as fuel
for the highly efficient CHP plant, while the fertiliser is returned to condition agricultural land.
An advantageous fit between crop cycles means that both food and fuel can be produced on
the same local farmland without degradation of the soil’s organic composition. The organic
digestate removes the need for nitrogen based fertilisers and replenishes the essential
nutrients and structure of the soil, providing much needed conditioning.

Infinity ONE was conceived as a green data centre campus and the site was specifically
selected for its potential to support biomass, wind and solar power generation. The
conversion of existing highly secure buildings further reduces the carbon footprint of this
essential technological resource which is fundamental to the success of the UK as
highlighted in OFCOM’s recent Digital Britain report.

For more details, please visit

About Infinity

Infinity SDC provides a unique, outsourced data centre design, build and operations service
to private and public sector organisations. Focused on measuring Total Cost of Ownership
Infinity’s service contracts, enable businesses to take full advantage of lower operating costs
whilst meeting essential business technology needs at a time when capital is highly

The company is fully committed to reducing both the energy waste and the carbon footprint
of the IT sector and has adopted recommendations within the EU Code of Conduct on Data
Centre Energy Efficiency. Working in partnership with local agriculturalists, Infinity is
developing the first sustainable, carbon neutral biomass-fuelled data centre campus at its
Infinity ONE location.

Infinity TWO is possibly the last major data centre development to be able to comply with
current planning requirements inside the M25. This major development in excess of 100,000
square feet of technical space provides Tier 3 and 4 data centre capacity in a readily
accessible location being just 15 minutes from Liverpool Street station but away from all
risks including flooding.

Both sites are located along major telecoms carriers main fibre routes to Central London and
utilise common design standards to provide with dedicated and resilient M&E systems to
each of Infinity’s customers. Together with high levels of physical security, the provision of
independent power and cooling infrastructure helps ensure availability of IT services to all of
Infinity’s customers.

Infinity SDC is funded by leading private banks having raised in excess of £23.5 million in
recent funding round and holds assets of over 300,000ft2 for data centre development within
the South East. Please visit for more information.

About DatacenterDynamics Ltd

DatacenterDynamics is an international conference and publishing company with
established premier events across the US, Europe and the Middle East.

DatacenterDynamics events combine top players in data centre design, building and
operation, the key vendors in the measurement, power, heating and cooling market, blue
chip IT suppliers and expert consultants with data centre management professionals from
the full range of tier one end user organisations in industries including finance, telecoms,
web services and manufacturing. The company combines its events with magazine, digital
and web publishing to deliver content on every aspect of the data centre industry with end to
end media coverage.

Further information can be found at

Press Contacts:

Infinity SDC
Damien Wells
SPA Communications
+44 (0) 7900 302102

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