Let_Out_The_Athlete_In_You

							Let Out The Athlete In You

Word Count:
465

Summary:
Adidas is a name that has a thunderous ring in the sports industry.
Primarily focusing on the manufacture of clothing and shoes that appeal
to athletes, professional sports stars, and the hobbyists alike, this
German company was able to soon dominate the market with its superior
products. Even though financial scandals netted the company some less
than flattering headlines in the 1980s and 1990s, the quality of Adidas
shoes, clothing, warm up gear, and jogging apparel are too...


Keywords:



Article Body:
Adidas is a name that has a thunderous ring in the sports industry.
Primarily focusing on the manufacture of clothing and shoes that appeal
to athletes, professional sports stars, and the hobbyists alike, this
German company was able to soon dominate the market with its superior
products. Even though financial scandals netted the company some less
than flattering headlines in the 1980s and 1990s, the quality of Adidas
shoes, clothing, warm up gear, and jogging apparel are too superior to
other brands and the apparel giant was able to simply slough off the bad
press by separating itself from those who caused the headlines.

In what many consider a stroke of genius, Adidas entered into a highly
successful partnership with Stella McCartney – yes, she is the daughter
of the Sir Paul McCartney – who has built a reputation not on her
parentage but on her ability to design clothing and fashion accoutrements
that are highly sought after. Designing jackets for the Adidas store, she
even has fashioned one of them to read “suitable for sporty vegetarians”
which adds contemporary style to athletic chic.

With Adidas, you will most likely be impressed by their wide selection of
shoes. Adidas shoes, whether you are looking for the famous Adidas soccer
shoes or the Adidas running shoes, are probably some of the most
recognized footwear in the world. The Adidas 1 is the new flagship of the
line; it incorporates the use of a microprocessor to impart the ultimate
comfort and support to its wearer.

At this point in time, Adidas soccer sponsorships have made the brand
visible and the Adidas classics, the NBA jackets, and the Adidas
superstar collection have brought many new customers into the stores.
Considered retro by some, the Adidas originals and even some of the well
used Adidas jackets are flying off the shelves in the specialty stores
and even eBay has begun to exhibit more and more collectible Adidas wear.
Giving back to the community, the company sponsors the Ateneo de Manila
University team as well as a number of American teams.
Quite possibly a revolutionary program that the company has unveiled is
Mi Adidas. While the idea of customizing articles used during athletic
endeavors is not new, the fact that an athlete can now adapt a shoe to
fit her or his personal footwear needs is indeed new and in the past
carried with it a hefty price tag. Yet by allowing this process to be
offered to athletes worldwide via the Internet, the sheer amount of
consumer demand has permitted the prices to remain lower than you would
expect and it is this spectacular service that sets apart Adidas from the
rest of the sportswear manufacturers and showcases its commitment to the
serious athlete and the novice sports man or woman alike.