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					A History of Cosmetics, Part 3

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It might seem like women’s make-up is a fairly modern social norm, but
the practice of cosmetics is a really old concept. Here is some history
behind why women are always having to wear make-up now.

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The cosmetics craze continued throughout the centuries into the 1900’s
and began to see the earliest of the cosmetics industry being formed.
Mrs. Henning’s House of Cyclax in London sold many products that you can
still buy today from world famous companies like Avon. Another beauty
salon owner found herself expanding her products to meet the demands of
her upper class clientele from a facial cream that protects women’s skin
from the sun to lipstick and face powder. Today, you can find a whole
line of cosmetics from Helena Rubenstein.
As the years went on, the popularity of beauty salons continued to
increase. In 1909, a salon called Selfridges began to sell cosmetics out
in the open ver the counter. Women’s attitudes began to change and
confidence grew. When the Russian ballet came to London, the influence
of high art was apparent on many designers. A man named Paul Poiret was
one of the first to come out with a much more vibrant and colorful look.
It was also the first time that permanent cosmetics was seen. Women could
tattoo their lipstick and eye shadow permanently on their faces.
During the 1930’s the fashion of lipstick went to a darker shade with a
variety of shades. Around the time of WW II, ingredients for cosmetics
was at a severe shortage and women underwent a kind of make-down. This
ended right when the war did and demand for cosmetics increased more than
ever. Competitors began manufacturing a number of products to meet the
demands of the female consumer.
Today’s woman is the benefactor of all these years of trial and error
with a virtually unlimited choice of products for any look they want to
achieve. There are literally thousands of companies who have products in
this now billion dollar yearly industry. Cosmetic products sell year
round and even in times of recession.
So ladies, thank your ancestors and their concern for their own
appearance for your own that you have today. There were probably days
when they woke up and didn’t really feel like going through the hassle of
putting on their face either.