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					Website Design

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1042

Summary:
As more and more businesses depend partially or fully on their online
presence to sell their products and services, website design is gaining
more and more importance. A business’ website serves as its display
window and, like a good or bad display window, can automatically draw
customers to take a closer look or turn them off with one glance.
Maximizing your website to look great, be user friendly, efficient and
have a speedy loading time is therefore of utter importance.
...


Keywords:
internet, business, finance, webpage design, web


Article Body:
As more and more businesses depend partially or fully on their online
presence to sell their products and services, website design is gaining
more and more importance. A business’ website serves as its display
window and, like a good or bad display window, can automatically draw
customers to take a closer look or turn them off with one glance.
Maximizing your website to look great, be user friendly, efficient and
have a speedy loading time is therefore of utter importance.

As answer to businesses’ need for a good website and other web services,
IT companies providing custom web design services are cropping up.

Web development is however evolving in such a fast pace with hundreds of
technologies involved that many small web design companies in the US find
that they cannot handle all the job orders. Because of this, more and
more web design companies in the US are actually relying on outsourcing
to handle the load and cut their expenses at the same time. Without
access to the manpower, skills and expertise provided by outsourcing,
many web design companies will find themselves unable to take on many
projects and contracts resulting to a significant loss in revenue.

Web design and development companies can handle outsourcing two ways. One
way is to set up a business with US manager but with all the other labor
fully outsourced. Another way is to simply outsource projects or specific
parts of projects that might pose as a problem for the company or that
the company couldn’t handle because of its present workload. However,
much a company depends on outsourcing, one thing is for sure, it is that
the company gets to save money whenever they outsource.

Web designers in the US cost around $75 to $125 per hour. Outsourcing
saves lots of money since the rates are usually on a per job or per page
basis instead of an hourly basis. This per job and per page basis usually
includes all the custom graphics design, animations, editing, enhancing,
Java applets, and other features needed. This is a big deal since
specialized jobs in the US will entail additional expense. For example,
in the US, paying a graphics expert can cost as much as $80 per hour.

Now, if a client wants to have some flash animation on his website it
could cost up to a few hundred dollars just to create that one animation.
This will increase the project expense and thus be an additional cost to
the company’s’ customer. On the other hand, US based companies can save
as much as 80% on labor costs when it is fully outsourced. This is
possible since salaries in the countries where jobs are outsourced are
usually dismally low compared to salaries in the US so that, even what is
seen as cheap labor to US businesses is seen as a good paying job by the
designers. This is important since being satisfied with the compensation
affects the quality of work. Not only can businesses expect low costs in
outsourcing but quality work as well.

Another advantage of outsourcing is the additional business control it
provides. Although cost is still the main benefit of outsourcing, an
increased control and a marked increase in business processes is very
important. An Accenture survey of more than 800 American and European
executives show that there is an improvement in business processes in as
early as the first day of outsourcing with the levels of control
increasing over a period of time. Improvements were most notable in the
areas of ability to plan, operational reliability, and rapidity of
implementation of new strategies. Outsourcing works because it brings
with it a wider range of experience and more insights to get the job done
efficiently and well.

Many US companies choose to outsource their business to India and other
Asian countries as well as to some European countries. However,
outsourcing to South American countries like Colombia and Venezuela,
though not yet as popular as India, are gaining popularity and are
proving to be more advantageous for many businesses.

The first benefit of outsourcing to Colombia and Venezuela is the cost.
Cost is the very reason why businesses choose to outsource. Although it
is already proven that outsourcing to India is way cheaper than hiring US
based IT companies to do the job, it is actually even cheaper to
outsource in Colombia. According to David E. Gumper, a managed developer
in India costs as much as $3200 per month compared to $1000 per month in
Colombia. The large discrepancy in cost for a managed developer is proof
enough that outsourcing in Colombia and other South American countries is
more cost effective. Note however, that the rates quoted above were for
2004 and both are expected to have increased by this year. If Colombia is
cheap compared to India then undoubtedly Colombian rates are almost
incomparably cheap compared to that of US rates. Saving a few thousand
dollars is a big deal especially for start up businesses since the money
saved can go to other capitalization needs.

Another advantage of outsourcing to Colombia and Venezuela are the
countries' time zone. Of course, a US based company will have a nearer,
if not the same time zone as your business. However, if you decide to
outsource to Asia, the time zone difference is very pronounced with as
much as a 13-hour difference. Though time zone difference does not affect
the quality of work, it can affect communication between you and your web
developers. Being on the same time zone makes it easier to contact each
other during business hours so that issues can be easily talked about,
addressed, and solved before they turn into problems.

It is advised to never ever outsource to a company that exhibits poor
English skills – both spoken and written. Remember that the Internet
depends mostly on written communication so it makes no sense to hire a
company to do your website and end up having to edit everything in the
content. Even if the project you outsource is only graphical, good
English skills are still necessary to ensure that they understood the
instructions well to avoid the hassle of revisions in design. Since most
Colombians and Venezuelans speak perfect English, this shouldn’t pose as
a problem.