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Marketing_Ideas_For_Small_Businesses

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					Marketing Ideas For Small Businesses

Word Count:
631

Summary:
I have been running a small business for nearly ten years and have used
various forms of marketing ideas to help promote my services and to
attract new customers. In this article, I write about these marketing
strategies which I hope will benefit the people who read it.


Keywords:
business, advertising, marketing, newspapers, radio, television, direct,
leaflets, presentations


Article Body:
I have been running a small business for nearly ten years and have used
various forms of marketing ideas to help promote my services and to
attract new customers. In this article, I write about these marketing
strategies which I hope will benefit the people who read it.

When I was twenty-three, I had what I believed was a good business idea.
I was going to offer a speech coaching service as I had managed to
overcome a speech impediment and believed that the techniques which had
helped me could help other people as well.

It is all well and good having an idea but if no one knows about the
service you are offering, it is basically worthless. I had no real
business experience and was unsure on how to proceed. By reading a number
of books on marketing for small businesses, I managed to find some
potential routes which could help me to get started.

Direct marketing

This was one of the first areas I tried. I had a small leaflet produced
which explained the speech coaching service that I was offering and then
with the help of some friends and family, went around my local area
delivering them. This was not as successful as I hoped it would be,
however I am sure that this area of marketing could work well for other
types of business.

Newspapers

I then decided to speculate to accumulate. I contacted a number of the
local newspapers in my area and paid for an advertisment which would
appear on a weekly basis. This advert would reach quite a large number of
people and even though this was quite an expensive form of marketing, it
did work for me in the early days.

Open days
I wanted to expand the area that I was going to offer my services. I
decided to hold an open day or presentation in various parts of the
country which would help to promote my business.

This was successful as newspapers were happy to report this open day free
of charge, as it was a local event which would be of interest to their
readers.

Yellow pages

I advertised in the yellow pages for a number of years but their prices
just seemed to increase to an unrealistic level. More and more people now
have access to the internet and I believe this is where they are more
likely to search for the services they require. Yellow pages or as it is
now called Yell, has become more expensive when in reality probably less
people are using it.

Advertising in the yellow pages did prove successful for me for a number
of years however, and is certainly an area of marketing which could work
for other small businesses.

Websites

I paid a company to design and build me a website around seven years ago
and this has by far been the best marketing investment I have made thus
far. I have worked hard to promote this site and it is now doing well in
the major search engines.

Radio and television marketing

This is an area of marketing which I have not tried as yet as it is very
expensive. I have heard from other sources that advertising on the radio
or television can be very beneficial for certain businesses, if they can
afford the initial outlay.

I am sure there are many other ways of marketing a small business and I
will seek them out in the future for my own business.

The above ideas are what I have learnt about and as you may have read, I
have tried some of them myself with mixed success. Every business is
obviously different and it is basically a form of trial and error to find
which ones will work.

				
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