Lecture 1 Introduction to International Marketing

							                   Lecture 1:
     Introduction to International Marketing

Topics
• Developments in international expansion
• Country relationships within the international economy
• Political environment
• Legal environment
• Social environment
• Technological environment
• Organizational environment
• Cross-cultural communication and meaning
                     Lecture 1:
      Introduction to International Marketing
Learning Objectives:-

•    Introduce you to the field of international marketing
•    Identify current issues in the economic, political/legal, socio-
     cultural and technological environment

•    Underscore the implications of globalization for organizations

•    Examine the organizational structures appropriate to the
     globalized market

•    Derive the skills needed to communicate successfully across
     national borders