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					   THE BRADFORD EXPERIENCE



1. Introduction to the School of EDT


2. Recruitment to the School

3. Type of Students we attract

4. Where do they come from?

5. School Strategy to recruit Home students




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
   THE BRADFORD EXPERIENCE

    Home student recruitment strategy

1. Appointment of External Relations &
   Marketing Officer


2. Utilise Relationship Marketing

3. Run Extensive Programme of Taster
   Courses


4. Convert interest into applications

5. Convert applications into students




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
  THE BRADFORD EXPERIENCE

              APPLICATIONS


 1. Students spurning the subject




 2. 100% reduction in applications




 3. 22-36% increase required




 4. 46 Engineering Departments Closed
    since 1996




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
  THE BRADFORD EXPERIENCE


    Where do we begin?

    3,000 participants…

    Extensive Programme of Taster Events

       WISE
       Headstart
       FE2HE Summer Schools
       National Science Week Programmes
       Royal Navy Challenge, etc…

    Schools Database

    Finance - £70K funding (2003)




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
  THE BRADFORD EXPERIENCE


    Pitfalls – Behaviour, control, Rules!



    Tips
        Programme
        Code of Conduct
        Rules
        & the last rule….



    Why do we do it?
    What do we get out of it?

    Would we do it again?




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
  THE BRADFORD EXPERIENCE


                    RESULTS

    1. 51 applications/student registrations



    2. Each Home student earns typically

      £10K for the School over 4 years



    3. Approx. £180K funding raised over 4
        Years (for taster events)


    4. 150 teachers on our database for

      future activities/contact




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY
  THE BRADFORD EXPERIENCE




SCHOOL OF ENGINEERING, DESIGN & TECHNOLOGY

				
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