Introduction to E-Business

Introduction to E-Business Introduction to E-Business Course Code: Semester: Instructor: Credits: Prerequisites: Program: Course Description: Spring 2005 Chul woo Lim 3 None Day time This course is providing an essential introduction to E-Business which has topics like e-Commerce, ERP, CRM(Customer Relationship Management), Database Marketing etc. It is especially focused on Case studies to catch the idea of „What is the E-Business‟. At the end of course, group project will be assigned to plan a E-Business which group has think out of. Course Aims: After completing this course, students will be able to  Get the big picture of E-Business over the world.  Understand Internet technologies and how it can be used in e-Business.  Understand the Database warehouse & mining for Marketing.  Understand the ERP & CRM. Readings: - Supplemental materials(handouts, lecture slides and assignments) that will be posted on the “L:”drive, \\TEROUTE\LECTURE\Chulwoo\ (mandatory) Class requirements: There is not much chance to experience E-Business in Kazahstan . Hence, course demands faithful efforts for attendance. For the record, total attendance and attitude in the class will be reflected by final grade. As the works required are of both individual and group nature, it is important that leave yourself sufficient time for group meetings. Please review carefully the lecture materials updated lesson by lesson. If you regularly attend classes and keep up with the assignments, you will be successful both understanding E-Business and receiving a good grade. Since all assignments are due on the day nailed on the syllabus, no late assignments will be accepted. Even if accepted, your KIMEP Computer & Information System Center Introduction to E-Business mark will be compromised. In the spirit of equal treatment to the entire class, no exceptions will be granted. Evaluation: -Mid-term exam #1 (individual, written), 6 weeks after semester starts -Mid-term exam #2 (individual, written), 6 weeks after 1 exam -Group project (Group, written and verbal presentation) at the end of semester. st This will be substituted for final exam. Grading weights: Mid-term Exams (2) Group project Attendance and contribution TOTAL 25%  2 30% 20% 100% 47-53% 40-47% 37-40% 33-37% 30-33% 27-30% below 27% C+ C CD+ D DF Grading Scale: 90-100% 80-89% 73-80% 67-73% 60-67% 53-60% A+ A AB+ B B- Group Project: The objective of this project is to make students think of a new idea and business plan in E-business in real world. The project team that consists of four or five persons will plan a E-Business in Kazahstan(could be Almaty). Verbal presentation by one of the group members is required as well as previous submission of the report. Feedback: If you have any questions or concerns about the lecture contents, teaching, or grading, please do not hesitate to discuss them with me. Your suggestions for improvement will contribute to a better class both now and in future. (Office hours by appointment) Office #330 (old building) Telephone 70-42-90(O) / 8-300-6265213(M) E-mail churu99@hanmail.net Course schedule Weeks Lecture topics Calendar KIMEP Computer & Information System Center Introduction to E-Business Lesson1: Overall introduction to course -Orientation of course -What is E-Business? -Forces of Change 1 Lesson2: Overview of E-Business Lesson3: e-Shop I -Process of Internet Shopping mall -Case I : „Amazon.com‟ 2 Lesson4: e-Shop II -Case II: ‟Lotte.com‟ -Case III : „Yahoo! Store‟ Lesson5: Network technologies (for E-Business) -Out line of Computer Network -Protocol -OSI 7 Layer 3 Lesson6:Network technologies II(for E-Business) -MAC address, ARP, ICMP, DNS , DHCP , Directory Service - X.25 , Frame Relay , ATM - ISP ( ISDN , Cable TV line , ADSL , VDSL etc) -Case : „Korea Network Infrastructure‟ Lesson7: Internet technologies I(for E-Business) -TCP/IP , HTML , FTP, POP3 , SMTP -LAN, Gateway , Bridge ,Router -XML , SOAP , UDDI , WSDL 4 Lesson8: Internet technologies II(for E-Business) - JAVA, JavaScript , JMS , ASP(.NET) - Cookies , FTP , SMTP , POP3 - Wireless , Web server, File server, Database server 5 Lesson9: e-Marketplace & Internet Auction - Case : „eBay‟ - Case : „Auction.co.kr‟ KIMEP Computer & Information System Center Introduction to E-Business Lesson10: Internet Marketing & Advertising -Why Internet? -Case : „Adknowledge‟ Lesson11: e-Accounts & e-Credit transactions - Case : „Sri Lanka Bank„ - Case : „Visa Card„ Mid-term Ex. #1 Study guide 6 Mid-term Exam #1 Lesson12: EDI & webservice 7 Lesson13: ERP I -PDM(Product Data Management) -Concept of ERP(Enterprise Resource Planning) Lesson14: ERP II & SCM I -ERP Case „SAP‟ -Concept of SCM(Supply Chain Management) Ex. #1 results announcement 8 Lesson15: SCM II -Case : „Oracle‟ -Case : „SupplyMarket.com‟ Grouping project teams Lesson16: CRM & Database Marketing I -Concept of CRM(Customer Relationship Management) -Data warehousing , OLAP , Data Mining 9 Lesson17: CRM & Database Marketing II - Case study : ‟PEOPLE SOFT‟ , „Sybase‟ - Case study : „Infomix‟ , „Oracle‟ 10 Lesson18:Value Chain & E-Business Modeling KIMEP Computer & Information System Center Introduction to E-Business Lesson19: Various E-Business Cases I 10 - Internet education , Television Home Shopping - Internet broad-casting, Internet entertainment - Internet recruiting, E-mail Business - Portal site & Searching engines & knowledge search Lesson20: Various E-Business Cases II - Internet café, personal homepage. - Online travel & Online ticketing - Army Knowledge Online, Navy - Knowledge Management in the Federal Government 11 Lesson21:Internet Security & Digital Certification Lesson22: Mobile & wireless Business -Wifi Technology -Wireless Internet -Case : „SK Telecom‟ Mid-term Ex. #2 Study guide 12 Mid-term Exam #2 Lesson23: GPS -Case : „Hanjin.co.kr‟ -Case : „ActSoft‟ -Case: „Leica Geosystems‟ Due submitting project proposal (A4 1 page) 13 Lesson24: VoIP & Call Center Service & knowledge bank Ex. #2 results announcement Presentation of group project 14 Presentation of group project Filling up course-evaluation sheet KIMEP Computer & Information System Center