Social White Paper Platform

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					                                           B2LEAD
The Social White Paper Platform:
• SaaS platform for the delivery of white papers
  within a gated, social micro-community to generate
  business-to-business (B2B) sales leads

• Generates more high quality social and natural
  search leads for our B2B customers at a lower cost
  per lead than current methods

• We get paid for each white paper registration
  generated by the platform (Cost Per Lead model)
                                            B2LEAD
We take the vanilla, standalone PDF like this…
                     The Social White Paper
                                        B2LEAD
                           Platform
And transform it into a rich social media environment like this…
                                              B2LEAD
Problems We Solve…
• Social Leads Ignored – Forwarded white papers among
  peers are rarely tracked - These are the best leads!

• PDFs Not Natural Search Friendly – Embedding PDFs in
  search-friendly, web-based social environment boosts
  natural search rankings

• Poor Lead Nurturing – Wasted Conversion Opportunities
   o Up to 70% of leads are discarded by sales people
   o 80% of discarded leads ultimately convert with a
     competitor - SiriusDecisions 2008 Benchmark Study
                                                     B2LEAD
How We Solve Them…
• Track Forwards: Peer-to-peer forwards of white papers
  will be tracked – 70% of white papers read are forwarded
  to peers
• Boost Natural Search: Dynamic, relevant social content
  will increase search rankings for our customer’s micro-
  community

• Nurture and Convert: High quality social and search
  leads fed into a socially rich feature environment will lead
  to a higher rate of conversion to pipeline
                                                                    B2LEAD
       Our Platform Generates These Leads
LOW
        Spam
COST
                                                        Socially Forwarded
                                                         Natural Search



                                  Online         Opt-in
        Banner Ads
                                Newsletters      Email



            Pay Per Click Ads                             White Papers

                         Paid Search                Webinars
                                             Virtual
                                          Trade Shows
HIGH
COST                      Trade Shows
       LOW QUALITY                                             HIGH QUALITY
                                             B2LEAD
Market
• $30 billion B2B media market is disruptively shifting
  from print and events to online

• B2B online marketing is $3 billion market with 12%
  CAGR through 2013 – AMR Research

• B2B social media and lead generation are
  outpacing overall growth by 21% and 17%
  respectively – AMR Research
                                                 B2LEAD
Targets and Revenue Per Target
B2B Direct Marketers - $20,000-$30,000/yr
  $20/Social and search lead generated by platform
  3 year target - 200 companies

B2B Agencies - $20,000-$90,000/yr
  $20/Social and search lead generated by platform
  3 year target - 25 agencies

B2B Online Publishers $150,000-$400,000/yr
  $1-3/Publisher-origin lead delivered on platform
  $12/Social Lead generated by platform
  3 year target - 25 Publishers
4 Year Revenue Projection           B2LEAD

   $30,000,000

   $25,000,000

   $20,000,000
                                     Expense
   $15,000,000
                                     Revenue
   $10,000,000

    $5,000,000

          $-
                 1     2    3   4
                                Use of Funds
                                     B2LEAD

Seeking $250,000 Seed Round

Finalize development team and BETA release
   • CTO – Ready to bring onto team pending
     funding
   • Engineer – To hire

Year 1 Goals
   • Sign 18 direct customers
   • Sign 3 publishers

				
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posted:2/27/2010
language:English
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