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					Entrepreneur Development
       Assignment




 amrishaverma
   What does a Venture Capitalist look
                 for?
Venture capitalists are higher risk investors and, in accepting these higher risks, all
they desire is a higher return on their investment. The venture capitalist manages
the risk/reward ratio by only investing in businesses that fit their investment
criteria.
Different Venture Capitalists have differing operating approaches. These
differences may relate to the location of the business, the size of the investment,
the stage of the company, industry specialization, and structure of the investment
and involvement of the venture capitalists in the company's activities. The
entrepreneur should not be discouraged if one venture capitalist does not wish
to proceed with an investment in the company. The rejection may not be a
reflection of the quality of the business, but rather a matter of the business not
fitting with the venture capitalist's particular investment criteria.

Venture capital is not suitable for all businesses, as a venture capitalist typically
seeks:

    Proposal:
After reading a sound business proposal, the venture capitalist usually knows if the partners at
the fund will want to invest in the business you are presenting. If the venture capitalist (VC)
does not wish to invest, the VC can save the entrepreneur a trip to the venture capital
company. If the venture capitalist wants to invest, then the VC is prepared to discuss the
company in detail when the meeting occurs. Some entrepreneurs believe that if they can only
meet with the venture capitalist, they can "sell" their idea. This attitude is especially common in
cases where the venture capitalist has read the business proposal and notifies the entrepreneur
that the VC does not have an interest in investing. Entrepreneurs often believe they can meet
the venture capitalist, present their idea orally, and receive financing. A meeting with the
venture capitalist cannot substitute for a well-prepared business proposal that has a compelling
story. After reading a strong business proposal, the VC knows precisely the type of investment
they will want to make, as well as what questions still remain unanswered. For most venture
capitalists, then, the business proposal is the turning point in the decision to go forward, to
invest time and energy in trying to analyze the situation, and to work out a deal with the
entrepreneur. The business proposal is similar to the business plan, except that it is shorter and
contains fewer details. A full-blown business plan could be several hundred pages long. It would
have sections on the financial plan, the marketing plan, the production plan, and personnel
needed to carry out the plans. It would discuss the strengths and weaknesses of the company in
all business segments. It would discuss strategies, long-range objectives, and short-run
objectives. A business proposal is much like any other proposal in that it proposes something to
someone. In the case of a venture capital proposal, it suggests how the venture capitalist and
you can both make money. A business proposal is an abbreviated business plan with an
emphasis on showing an outsider how the company will succeed. In many ways the business
proposal is a promotional document meant to sell your company to an investor—in this case
the venture capitalist. When you write your business proposal, remember that it's a
promotional document. It is the sales literature for your company, and it must be compelling.

    Project :
In the Project The venture Capitalist looks for the Project Cost, Scheme Of Finanicing and
Financial Projections for next few years to find out validity of the project they are investing. The
Venture Capitalist usually invest in projects where they see the new business idea and
innovation coming up in their respective area of interest for eg. A silicon Venture Capitalist will
only finance the projects where he finds innovative IT products and softwares coming up which
will bring about revolution in the industry.


    Proponent :
He is the person or the group of persons who bring forward business proposal. The Venture
Capitalist looks for the track records of the proponents and the management team to find their
credit worthiness and their character . The Venture capitalist looks for 5 C’s in a person before
financing the project.


    Product :
The product is the innovative idea which a proponent has come up with. The venture capitalist
finds out how realistic is the product and is it worth investing in the product by finding out the
forecast demand by doing a sample survey with the customers and finding out will the product
match the required needs of the customers.


    Pricing :
A term sheet including a proposed price per share is generally included in an offering
memorandum. Venture capital funds typically invest in convertible preferred stock which has
certain rights and privileges over common stock. An experienced securities attorney can assist
in drafting and negotiating these terms. Price is a function of the company’s prospects,
valuations of comparable public and private companies, the return objectives of the investors
and the demand for the company’s stock.
The pricing of the product is main criteria which venture capitalist looks into. New
venture, both the value of the new venture and the value of the existing firm to be sold in the
IPO drive the investor’s choice of price and fraction of shares sold in the IPO. When this is the
case, the availability of attractive new ventures increases equilibrium underpricing, which is
what we observe during hot issue periods. Moreover, I show that underpricing is affected by
the severity of the moral hazard problem between an investor and the firm’s manager. In the
presence of a moral hazard problem the degree of equilibrium underpricing is more sensitive to
changes in the value of the new venture. This can explain why venture capitalists, who often
finance firms with more severe moral hazard problems, underprice IPOs less in normal periods,
but underprice more strongly during hot issue periods. Further empirical implications relating
the fraction of shares sold and the degree of underpricing are presented. Therefore Pricing is
the most crucial criteria upon which venture capitalist decides upon their investment

    Privileges :
The privileges include the control in the management of the company, the right to
make decisions or the number of shares offered in the company.

    Payback :
The time period before the profit from an investment will equal your original investment for it.
To calculate the payback, you plug the cumulative cash flow versus time. At the beginning of an
investment, the cash flow gets negative until the investment starts to produce a return.
Typically, after 1 to 3 years, the cumulative cash flow becomes positive because of the profits
from the operations. This time period is the payback of the investment. Venture Capitalist
invests in the projects which shows positive NPV and IRR. Payback attracts and is the main
criteria in which venturecapitalist are interested in.

    Promotion
Promotion are channels through which the company decides to promote the its product which
is the channel used for marketing mix. It also includes the channel through which company is
thinking of obtaining the finance. The venture capitalist looks into the promotional mix
channels and also finds its effectiveness.

    Paperwork
The venture capitalist needs to pen down the all the important paperwork which needs o be
finished before entering into an venture. For ex. Requirements for opening or exiting from an
IPO. The contracts or other important documents which need to be signed from between the
proposer and the venture capitalist and all othe legal requirements.

				
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posted:2/27/2010
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