Introduction to Entrepreneurship by moti

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									   Introduction to Entrepreneurial Studies
                                        BDI 3C
                               Colonel By Secondary School

                                        Mr. Dempsey

                                michael.dempsey@ocdsb.ca

                        www.colonelby.com/teachers/mdempsey


Course Overview
In a world of accelerating change where both challenges and opportunities abound, students
need to learn how to live and work in an enterprising way – either as entrepreneurs who take
the initiative to create new ventures or as enterprising individuals applying their skills,
attitudes and abilities while working within the various organizations that contribute to our
society. This course examines the knowledge, skills and attributes of individuals who
become entrepreneurs or enterprising employees.

The need to be enterprising is further emphasized by the exponential growth of e-commerce
and the economic opportunities it presents. Students will have opportunities to acquire the
knowledge, skill, and attributes of entrepreneurs and enterprising employees by planning a
school based business or a summer company venture, or by completing a venture plan for a
similar type of business with an e-commerce component.

Students will learn through studying the process of venture creation, how to live and work as
creative problem solvers who welcome, and who can successfully manage, change.

As well, hands-on experience will be gained largely through students' participation in the
development and operations of the Colonel By School store "The Den". All students will be
expected to involve themselves in various roles within this ongoing project; including, but not
limited to, daily operations, product development, advertising, market research and retail sales.

Course Structure/Outline

The lessons are organized into seven major units or “strands” as follows:

    1.   Enterprising People and Entrepreneurs
    2.   Ideas and Opportunities
    3.   The Venture Plan - An Overview
    4.   The Marketing Plan
    5. Organizing Resources
    6. The Financial Plan
    7. The Venture Plan

Overall Course Objectives

The student will:

•       analyse the characteristics of entrepreneurs and enterprising people

•       evaluate the contributions made by entrepreneurs

•       assess their own entrepreneurial potential

•       explain the importance of invention and innovation to venture creation

•       analyse various methods of generating opportunities and ideas for venture creation

•       generate realistic new ideas and identify possible opportunities for new ventures

•       explain the process of market research

•       identify a specific opportunity that can become the basis for a venture plan

•       analyse the resources that could be required to create a new venture

•       demonstrate an understanding of the components of an effective production plan

•       demonstrate an understanding of the components of an effective marketing plan

•        demonstrate how a venture can establish clear, specific and measurable financial
objectives

•       demonstrate the purpose and structure of a cash flow projection

•       compare possible sources of capital required to meet a new venture’s needs

•       assess the importance of having a venture plan

•       analyse the components of a venture plan

•       develop a venture plan

•       explain how to evaluate and revise a venture plan
Text:

Entrepreneurship: Creating a Venture, 2nd Edition,

Lori Cranson and Madeline Dennis

2001, Nelson Canada

         YOUR NOTEBOOK

 You are expected to keep your notebook neat and organized, however as you are Senior level
students, I will not formally evaluate your performance in this area. Informal observations and
suggestions may be made as required. Feel free to seek advice in this area if necessary.

        Course Evaluation

Evaluation                        Individual            Total
                                  Weighting             Weighting
Entrepreneurial Skills Reflection 10.0%
Assignments, Case Studies         25.0%
Chapter Tests, Quizzes            25.0%
The Den Project                   10.0%
Total Term Evaluation                                   70.0%
Venture Plan (I.S.U.)/ Exam       30.0%
Total Final Evaluation                                  30.0%
Total                                                   100%

                *please be aware that the above weightings are approximate and subject to change*


  * Regular attendance, punctuality and class participation are
crucial to success in this course. Cell phones, food and/or drinks
  other than water are prohibited at all times in the classroom.*

								
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