Claim your FREE Copywriting Blueprint Audio mp3’s – 10 hours -$197 value at: www.TrevorCrook.com Trevor ‘ToeCracker’ Crook Reveals . . . “How To Profile YOUR Customers” © 2007 Trevor Crook and www.TrevorCrook.com All Rights Reserved email: trevor@trevorcrook.com 1Claim your FREE Copywriting Blueprint Audio mp3’s – 10 hours -$197 value at: www.TrevorCrook.com Profiling Your Customer You may be able to potentially reach a massive market with your product but, if you try to sell to everybody –you’ll end up selling to nobody. You need to find your “ideal customer.” It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them? You need to find out everything there is to know about your ultimate customer -so you can analyze them, understand them and connect with them. YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer and when you do this, you will maximize your sales. 99.80% of you will not do this and that’s OKAY . . . DO NOT Complain though when you do not get the sales and profits you desire. Doing this critical step will lay your foundations for your success . . . ignoring it will make your sales copy weak and even though you may not want to choke on this one . . . that’s tough -because it will be your own fault and NO ONE else’s! Here’s At Least 11 Compelling Questions YOU Need To Answer As You Begin To Profile Your Customers.ONE:What Gives YOUR Customer Indigestion At Lunch Causing Their Esophagus To Feel Like It’s On Fire? TWO:What Gives Them Insomnia At Night Causing Them To Lay Awake Staring At Their Ceiling For Hours? THREE:What are they afraid of or fear the most? FOUR: © 2007 Trevor Crook and www.TrevorCrook.com All Rights Reserved email: trevor@trevorcrook.com 2Claim your FREE Copywriting Blueprint Audio mp3’s – 10 hours -$197 value at: www.TrevorCrook.com What makes them angry and who are they angry at? FIVE:Which 3 things cause them the most frustration each day? SIX:Are their ANY trends occurring or likely to occur in their business or lives? SEVEN:Do they secretly desire certain things more than others – if so, what are they? EIGHT:Is there anything about the way they make decisions that could be seen as a built-in bias. Example: Architects = exceptionally analytical). NINE: Do they speak ‘their own’ language? If they do and you can then weave their language into your copy -how powerful do you think this will be? TEN:Who else is selling a similar product or service to them and how are they selling it? ELEVEN:Who else has tried selling them something similar and how or why did that effort fail? As you begin to get inside your customers mind, as you peel it open with all the precision of a scalpel wielding brain surgeon . . . you WILL discover the answers to the Profiling Questions above. Find out what types of magazines, trade journals, check online to see what ezines your customers subscribe to and sign up yourself, check forums, groups such as Yahoo groups, boards and so on. With today’s technology there’s no excuse for you not to be able to collate as much detail as you can about your ideal customers. To build your profile -which then allows you to be able to describe your customer(s) -you want to discover certain information such as: © 2007 Trevor Crook and www.TrevorCrook.com All Rights Reserved email: trevor@trevorcrook.com 3Claim your FREE Copywriting Blueprint Audio mp3’s – 10 hours -$197 value at: www.TrevorCrook.com Their age, sex, marital status, do they own their own home, what type of car do they drive, what are their purchasing habits, do they have credit cards and if so, what type, their income level, their occupation, what magazines do they subscribe to etc. etc. When you have built such a profile about your customers, how valuable do you think that can be to you? “Dedicated to kickibg your ASS until you succeed!” Warmly Trevor ‘toecracker’Crook. PS. Get more free articles – visit my blog at: www.TrevorCrookBlog.com © 2007 Trevor Crook and www.TrevorCrook.com All Rights Reserved email: trevor@trevorcrook.com 4