Proactive Worldwide’s Asia Pacific Managing
Director to Present at SCIP’s 2010 Annual
Conference & Exhibition
February 26, 2010 05:29 PM Eastern Time
SHANGHAI--(EON: Enhanced Online News)--Sean Freston, Asia-Pacific Managing Director for decision support
firm Proactive Worldwide, Inc., will lead a business roundtable at the Society of Competitive Intelligence
Professionals’ 2010 Annual International Conference in Washington, D.C. Freston will assist participants in taking a
proactive approach to conducting competitive intelligence (CI) projects across Asia Pacific. The conference takes
place at the Washington Marriott Wardman Park from March 9-12.
The interactive roundtable session, “Managing Asia-Pacific CI Engagements,” will be held on Thursday, March
11, at 10:15 a.m. Freston will assist participants in understanding the integral building blocks for undertaking CI
initiatives in the Pacific Rim countries and throughout Asia.
According to Freston, “Often companies approach CI in the Asia-Pacific region in the same way they approach
other regions of the world. This session will point out some of the regional variations and culture-specific aspects that
participants may not have considered and will arm participants with tools they can use in future research initiatives.”
Freston, who is fluent in Mandarin Chinese, heads Proactive Worldwide’s Shanghai office. He has directed global
CI engagements for over 10 years and has an extensive network of Asian and Pacific Rim sources covering a broad
range of industries.
The Society of Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for
everyone involved in creating and managing business knowledge. SCIP provides education and networking
opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and
ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business
competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and
About Proactive Worldwide, Inc.
With headquarters just outside Chicago in the U.S. and international offices in Shanghai and Rome, Proactive
Worldwide, Inc. specializes in customized decision support research and consulting for U.S. and multinational clients.
The company is in the business of obtaining raw data, analyzing it, and identifying relevant strategic and tactical steps
that clients can take to stay Out in Front® of the competition. Its multi-lingual staff has been providing CI services for
over 15 years in the fields of life sciences, financial services, technology and telecommunications, and consumer and
industrial goods. For more information, call 847-483-7360 and visit www.proactiveworldwide.com.
Proactive Worldwide, Inc.