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The Ultimate Business Plan For Voice Actors by voicesdotcom

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The Ultimate Business Plan For Voice Actors

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                                    BUSINESS PLAN

            A Business Plan for a Professional Voice Over Recording Studio




                         Pipes Studios Address City State Zip Code
Phone: 555-555-5555 Fax: 555-555-55556 Email: you@website.com Web: www.website.com
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Table of Contents
Executive Summary                                                                                                                                             4
  Business Description ................................................................................................................................ 4
  The Opportunity........................................................................................................................................ 4
  The Market ............................................................................................................................................... 4
  Products.................................................................................................................................................... 4
  Existing Clients.......................................................................................................................................... 4
  Financial Summary ................................................................................................................................... 4

1. Business Description                                                                                                                                       5
  1.1 Company Overview............................................................................................................................ 5

2. Products and Services                                                                                                                                      6
  2.2 Voice Over Recordings....................................................................................................................... 6
  2.3 Digital Audio Editing ............................................................................................................................6
  2.4 Copy Writing....................................................................................................................................... 6
  2.5 Critical Success Factors......................................................................................................................7
  2.6 Key Enablers....................................................................................................................................... 7

3. The Marketing Plan                                                                                                                                         8
  3.1 Existing Problems............................................................................................................................... 8
  3.2 Market Needs...................................................................................................................................... 8
  3.3 The Solution ........................................................................................................................................8
  3.4 Unique Features & Benefits................................................................................................................ 8
  3.5 Market Size .........................................................................................................................................9
  3.6 Major Players...................................................................................................................................... 9
  3.7 Target Market ...................................................................................................................................... 9
  3.8 Market Segmentation........................................................................................................................ 10
  3.9 Emerging Market Trends................................................................................................................... 11
  3.10 Competitor Analysis........................................................................................................................ 12
  3.11 Competitive Advantage ................................................................................................................... 12
  3.12 Salary Research for Announcers.....................................................................................................12
  3.13 Salary Research for Actors..............................................................................................................13
  3.14 Pricing............................................................................................................................................. 15
  3.15 Promotion and Advertising Strategy................................................................................................16
  3.16 Advertising & Promotional Budget.................................................................................................. 16
  3.17 Alternate Marketing Vehicles........................................................................................................... 17

4. Sales Strategy                                                                                                                                          18
  4.1 Sales Methodology........................................................................................................................... 18
  4.2 Existing Customers........................................................................................................................... 18

5. Operations                                                                                                                                              19
  5.1 Quality Control and Ongoing Service................................................................................................20
  5.2 Technology........................................................................................................................................ 20

6. The Management and Organization                                                                                                                         21
  6.1 Company Overview...........................................................................................................................21
  6.2 History and Current Status................................................................................................................ 21
  6.3 Company Organization..................................................................................................................... 21
  6.4 Management Team ........................................................................................................................... 21


Pipes Studios
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  6.5 Professional and Advisory Support ................................................................................................... 21
  6.6 Key Milestones.................................................................................................................................. 22
  6.7 Goals and Objectives........................................................................................................................ 22
  6.8 Mission Statement............................................................................................................................ 22
  6.9 Company Ownership........................................................................................................................ 22
  6.10 Professional Development.............................................................................................................. 23
  6.11 Risk/Opportunity.............................................................................................................................. 23
  6.12 Insurance ........................................................................................................................................ 23
  6.13 Plans for the Future ........................................................................................................................ 23

7. Financial                                                                                                                                           24
  7.1 Important Assumptions...................................................................................................................... 24
  7.2 Overview of Start-Up Costs............................................................................................................... 24
  7.3 Analysis of Start-Up Costs.................................................................................................................25
  7.3 Balance Sheet...................................................................................................................................26
  7.4 Income Statement............................................................................................................................. 26
  7.5 Cash Flow......................................................................................................................................... 26
  7.6 Financial Summary........................................................................................................................... 26

Appendices                                                                                                                                             27




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Executive Summary
Business Description

Pipes Studios is a voice-over recording studio and audio production facility designed to serve
the world's largest corporations and broadcast entities to complete audio productions such as
radio and television commercials, telephone system recordings and voice-overs for business
presentations.


The Opportunity

In recent years, cost – effective manufacturing of digital recording equipment has allowed free-
lance voice-over talents to invest in high-quality recording equipment at a reasonable price.
Pipes Studios will serve both the local market and companies world wide via the Internet offer-
ing professional recordings and quick turn around at a reasonable price.

The Market

The research firm, Common Sense Advisory recently stated for 2005 the total industry revenue
for the language services industry, including language translation and voice-over recording, was
more than $8.8 billion worldwide in 2005 and is expected to reach over $12.3 billion by the end
of the decade. According to the U.S. Department of Labor, Bureau of Labor Statistics, 2004
Census, the market is being served by 69,000 announcers and 100,000 unionized actors.

Products

Pipes Studios offers voice-over recording, digital audio editing and copy writing services to cli-
ents from around the world. This basic principle of value-added services and 100% customer
satisfaction will act as the foundation for the delivery of audio productions from Pipes Studios.

Existing Clients

Clients that have already worked with Pipes Studios include Best Buy, McDonalds, Goodyear,
Pixar, FOX, The Miami Heat, Euro Disney, Nike, Wal*Mart, The Waldorf Astoria and many more.

Financial Summary

A successful year in 2007 has proven the viability of the business model. Pipes Studios antici-
pates continuous profitability, a steady growth rate of 50% over the next three years with the
goal of reaching $60,000 in gross sales within 12 months and exceeding $100,000 in gross
sales within the next 36 months.



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1. Business Description
1.1 Company Overview

Pipes Studios is a voice-over recording studio and audio production facility located in Minneapo-
lis Minnesota and has been operating as a sole proprietorship since January 1, 2007. As a
start-up, Pipes Studios has written a business plan, developed a strategic marketing plan, con-
sulted with financial and business advisors and is now seeking capital for start-up costs.

Pipes Studios is owned and operated by Pipes O’Brien, a voice actor, who uses his natural gifts,
predominantly his voice and mastery of it, to infuse life into the written word. Mr. O’Brien is a
creator of voice overs; voice overs are the audio component of a media application commis-
sioned by a client. As a professional voice actor, Mr. O’Brien is the producer of the creative vo-
cal work that is recorded and used for a variety of applications including commercials for radio,
television, telephone, podcasts, audio books, video games and more.

While Pipes O’Brien manages the day to day operations of Pipes Studios, he has developed a
trusted network of business and financial advisors including an accountant, lawyer and banker,
all of whom provide Mr. O’Brien with practical business advice to help ensure the success of
Pipes Studios.

On the technological front, Pipes Studios maintains a balance between trust and proven tech-
nologies to manage daily activities as well as some cost-saving advanced communications
technologies such as Instant Messaging, Voice Over IP and SaaS ( Software as a Service ) all
of which will provide Mr. O’Brien with an excellent return on investment as the business grows
over the coming years.




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2. Products and Services
2.1 Description of Services

Pipes Studios provides three complementary services; professional voice-over recordings, mu-
sic production and copy writing services.

2.2 Voice Over Recordings

A “voice-over” is defined as the voice of an unseen narrator, or of an onscreen character not
seen speaking, in a movie or a television broadcast. The voice-over may be spoken by some-
one who also appears on-screen in other segments or it may be performed by a specialty voice
actor. Voice-over is also commonly referred to as "off camera" commentary.

Pipes Studios provides voice-overs for television commercials, television station promos, radio
commercials, radio station promos, podcasts and Internet broadcasts, telephone system record-
ings, voicemail messages and on-hold marketing programs, recordings for business presenta-
tions, educational videos and documentaries as well as movie trailers, character voices for car-
toons, video games and computer games.



2.3 Digital Audio Editing

Audio post-production is now more a process of elaboration and embellishment than a process
of necessary correction and repair. Although broadcasts are sounding better, the production can
be greatly enhanced to sound more like a polished broadcast. The objective is to make a broad-
cast flow seamlessly from one segment to the next and the key is outstanding digital audio edit-
ing.

Automatic Dialog Replacement or ADR, is simply re-recording specific lines that could not be
salvaged in the edit. The sound and performance of the lines must be matched to the original
performance. For a successful re-take, all that is needed is for Mr. O’Brien to create the original
take by recording in the same tone of voice, through the same microphone.



2.4 Copy Writing

A professional sounding audio production is likened to the audio aired in a news cast or docu-
mentary. The script is written out and rehearsed prior to recording. Generally a broadcast may



Pipes Studios
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                         130-100 Collip Circle London ON Canada N6G 4X8
                 Phone: 519-488-5575 Toll-Free: 1-888-359-3472 Fax: 519-858-5197
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                                     www.interactivevoices.com
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have particular themes that are explored in sequential order, demanding more structure and
precision. Copy writing is the art of crafting words.



2.5 Critical Success Factors

Critical Factor #1: Business sense

Critical Factor #2: Artistic ability

Critical Factor #3: Technical skills



This basic principle of value-added services and 100% customer satisfaction, will act as the
foundation for Pipes Studios.



2.6 Key Enablers

• Offering value-added services

• Ensuring 100% customer satisfaction

• Mastering ProTools the digital audio editing software

• Expanding knowledge of all areas related to audio recording

• Committing to career development through workshops, seminars and conferences

• Adapting to change, developing new skills and applying knowledge




Pipes Studios
                                                                       Business Plan
                         130-100 Collip Circle London ON Canada N6G 4X8
                 Phone: 519-488-5575 Toll-Free: 1-888-359-3472 Fax: 519-858-5197
                                                  7
                                     www.interactivevoices.com
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3. The Marketing Plan

3.1 Existing Problems

Small business from around the world depend on effective marketing initiatives and have turned
to new media to communicate with their existing customers and to acquire new customers.
While it may be easier to spread the message, recording it is not as simple. Many small busi-
ness owners and those managing new media channels have limited technical production skills
become frustrated when trying to record the voice over themselves and are overcome by in-
flated costs working through expensive agencies and have even cancelled projects due to poor
planning and missed deadlines.



3.2 Market Needs

Small businesses need a simple solution to the recording, editing and delivery of voice-overs.
Managers require fast, reliable freelancers that they can depend on when a project requires a
voice-over. If a written script is required, many small businesses appreciate a voice actor that
will do the research and writing. Finally, businesses need the peace of mind that comes with
knowing the work is backed-up and hosted in a secure location.



3.3 The Solution

Pipes Studios satisfies the market needs of small businesses, delivering an easy, fast and reli-
able way for people to complete their voice-over recordings. When a client is facing tight budg-
ets and looming deadlines, Pipes Studios provides a simple solution to getting work done on
time and within budget.



3.4 Unique Features & Benefits

• Access to an award-winning voice talent with a fully equipped recording studio.

• Most projects can be completed with 48-72 hours.

• Request a price quote online and receive a reply within the hour.

• Financial transactions are processed online, eliminating the complexity of outsourcing.


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• Computer files are archived and stored in a secure location for back-up.



3.5 Market Size

Common Sense Advisory recently stated for 2005 the total industry revenue for the language
services industry, including language translation and voice-over recording, was more than $8.8
billion worldwide in 2005, and is expected to reach over $12.3 billion by the end of the decade.

- Common Sense Advisory, 2005

Based on industry research from AFTRA (American Federation of Television and Radio Artists),
there are 300,
								
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