Internet Marketing Plan For Voice Actors by voicesdotcom

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									                                                                      2008




         Voices.com 130-100 Collip Circle London ON N6G 4X8
Phone: 1-888-359-3472 Email: support@voices.com Web: www.Voices.com
Table of Contents
1. BUSINESS DESCRIPTION                                                                                                                                         4
    Business Description ................................................................................................................................ 4
    The Opportunity........................................................................................................................................ 4
    The Market ............................................................................................................................................... 4
    Products.................................................................................................................................................... 4
    Existing Clients.......................................................................................................................................... 4

2. PRODUCTS AND SERVICES                                                                                                                                        5
    2.1 Description of Services....................................................................................................................... 5
    2.2 Voice Over Recordings....................................................................................................................... 5
    2.3 Digital Audio Editing ............................................................................................................................5
    2.4 Copy Writing....................................................................................................................................... 6
    2.5 Key Enablers....................................................................................................................................... 6

3. THE MARKET                                                                                                                                                   7
    3.1 Existing Problems............................................................................................................................... 7
    3.2 Market Needs...................................................................................................................................... 7
    3.3 The Solution ........................................................................................................................................7
    3.4 Market Size .........................................................................................................................................7
    3.5 Major Players...................................................................................................................................... 8
    3.6 Target Market ...................................................................................................................................... 8
    3.7 Market Segmentation..........................................................................................................................9
    3.8 Emerging Market Trends................................................................................................................... 10
    3.9 Competitor Analysis...........................................................................................................................11
    3.11 Competitive Advantage ................................................................................................................... 11

4. INTERNET MARKETING STRATEGY                                                                                                                               12
    4.1 Key Marketing Tactics....................................................................................................................... 12
    4.2 Promotional Website......................................................................................................................... 12
    4.3 Search Engine Optimization ............................................................................................................. 12
    4.4 Paid Search Engine Marketing......................................................................................................... 13
    4.5 Online Public Relations..................................................................................................................... 13
    4.6 Article Writing .................................................................................................................................... 13
    4.7 Podcasting ........................................................................................................................................ 13
    4.8 Social Networking............................................................................................................................. 13

5. BRANDING STRATEGY                                                                                                                                         14
    5.1 Brand Strength.................................................................................................................................. 14
    5.2 Drafting Your Vocal Description ........................................................................................................ 14
    5.3 Selecting a Name ............................................................................................................................. 15
    5.4 Brand Colors..................................................................................................................................... 15
    5.5 Creating a Logo to Brand Your Visual Identify.................................................................................. 16
    5.6 Slogans and Tags.............................................................................................................................. 16
    5.7 Key Points About Branding ............................................................................................................... 16

6. ADVERTISING STRATEGY                                                                                                                                      17
    6.1 Advertising ........................................................................................................................................ 17
    6.2 Advertising Costs...............................................................................................................................17

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    6.3 Advertising & Promotional Budget .................................................................................................... 18

7. SEARCH ENGINE MARKETING STRATEGY                                                                                                                   19
    7.1 Search Engines................................................................................................................................ 19
    7.2 Getting Listed on Google ................................................................................................................. 19
    7.3 Getting Listed on Yahoo! ..................................................................................................................20

8 SEARCH ENGINE OPTIMIZATION                                                                                                                          21
    8.1 Popular Strategies............................................................................................................................. 21
    8.2 On Page Optimization .......................................................................................................................21
    8.3 Off-Page Optimization.......................................................................................................................22
    8.4 Linking Strategies.............................................................................................................................. 23
    8.5 Search Engine Tools and Resources................................................................................................ 26

9. SOCIAL MEDIA MARKETING                                                                                                                             27
    9.1 Social Media Overview......................................................................................................................27
    9.2 How Do You Network Socially?.........................................................................................................27
    9.3 Top Social Networking Websites....................................................................................................... 28
    9.4 Social Media Event Timeline .............................................................................................................28

10. PERFORMANCE EVALUATION AND MONITORING                                                                                                             29
    10.1 Monitoring Ad Campaigns.............................................................................................................. 29
    10.2 Monitoring Search Engine Results................................................................................................. 29
    10.3 Key Website Performance Metrics................................................................................................. 29
    10.4 Advertising Budget Review Schedule ............................................................................................. 29

11. Key Highlights                                                                                                                                    30




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1. BUSINESS DESCRIPTION
Business Description

Your business is likely a voice-over and audio production company that serves some of the
world's largest corporations and broadcast entities to complete custom audio productions such
as radio and television commercials, telephone system recordings and voice-overs for business
presentations. It is important to be able to clearly and concisely describe your business to make
a good first impression.

The Opportunity

Just how big is the opportunity for you and your voice over business? In recent years, cost –
effective manufacturing of digital recording equipment has allowed you as a freelance voice-
over talent to invest in high-quality recording equipment at a reasonable price. Be sure to serve
both your local market and companies abroad using the Internet to produce professional record-
ings and quick turn around at a reasonable price.

The Market

What’s the landscape like for you as a voice talent? The research firm, Common Sense Adviso-
ry, stated for 2005 that the total industry revenue for the language services industry, including
language translation and voice-over recording, was more than $8.8 billion worldwide in 2005
and is expected to reach over $12.3 billion by the end of the decade.

Products

How will people know what you can do for them? Jot down all the services you offer such as
voice-over recording, digital audio editing and copy writing services to clients from around the
world. This basic principle of value-added services and 100% customer satisfaction will act as
the foundation for the delivery of audio productions provided by your company.

Existing Clients

Include the names of past clients with whom you have already worked with, for instance, you
might opt to select a variety of companies to demonstrate your versatility such as (for demon-
strations purposes only) The Sears Roebuck Foundation, TGI Fridays, Michelin, PBS, NASA,
the LPGA, Pampers, Saks Fifth Avenue, UPS, The City of Chicago and many more.


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2. PRODUCTS AND SERVICES
2.1 Description of Services

Most voice over businesses provide three complementary services; professional voice-over re-
cordings, music production and copy writing services. Do you offer all three? Do you offer other
services as well? Think carefully about what you personally can offer without relying on some-
one else and promote those items as your core service offering.



2.2 Voice Over Recordings

How do you define your service offering as a voice actor? Consider the following: A “voice-
over” is defined as the voice of an unseen narrator, or of an onscreen character not seen speak-
ing, in a movie or a television broadcast. The voice-over may be spoken by someone who also
appears on-screen in other segments or it may be performed by a specialty voice actor. Voice-
over is also commonly referred to as "off camera" commentary.

Here is a list of many applications voice over is used for. These keywords, I hope, will not only
give you a list to use but also introduce you to new revenue streams to pursue. A voice actor
may provide voice-overs for television commercials, television station promos, radio commer-
cials, radio station promos, podcasts and Internet broadcasts, telephone system recordings,
voicemail messages and on-hold marketing programs, recordings for business presentations,
educational videos and documentaries as well as movie trailers, character voices for cartoons,
video games and computer games.



2.3 Digital Audio Editing

Are your recording and editing skills up to snuff? Audio post-production is now more a process
of elaboration and embellishment than a process of necessary correction and repair. Although
broadcasts are sounding better, the production can be greatly enhanced to sound more like a
polished broadcast. The objective is to make a broadcast flow seamlessly from one segment to
the next and the key is outstanding digital audio editing.




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2.4 Copy Writing

Skilled at putting words into your mouth? A professional sounding audio production is likened to
the audio aired in a news cast or documentary. The script is written out and rehearsed prior to
recording. Generally a broadcast may have particular themes that are explored in sequential
order, demanding more structure and precision. Copy writing is the art of crafting words.


2.5 Key Enablers

• Offering value-added services

• Ensuring 100% customer satisfaction

• Mastering industry standard digital audio editing software

• Expanding knowledge of all areas related to audio recording

• Committing to career development through workshops, seminars and conferences

• Adapting to change, developing new skills and applying knowledge




Vo i c e s . c o m
                                                          Internet Marketing Plan
                              130-100 Collip Circle London ON Canada N6G 4X8
                      Phone: 519-488-5575 Toll-Free: 1-888-359-3472 Fax: 519-858-5197
                                                       6
                                          www.interactivevoices.com
3. THE MARKET

3.1 Existing Problems

Why is hiring voice talent online so appealing? Small business from around the world depend
on effective marketing initiatives and have turned to new media to communicate with their exist-
ing customers and to acquire new customers. While it may be easier to spread the message,
recording it is not as simple. Many small business owners and those managing new media
channels have limited technical production skills become frustrated when trying to record the
voice over themselves and are overcome by inflated costs working through expensive agencies
and have even cancelled projects due to poor planning and missed deadlines.



3.2 Market Needs

Small businesses need a simple solution to the recording, editing and delivery of voice-overs.
Managers require fast, reliable freelancers that they can depend on when a project requires a
voice-over. If a written script is required, many small businesses appreciate a voice actor that
will do the research and writing. Finally, businesses need the peace of mind that comes with
knowing the work is backed-up and hosted in a secure location.



3.3 The Solution

Your voice over business should be able to satisfy the needs of organizations, whether large or
small, delivering an easy, fast and reliable way for people to complete their voice-over record-
ings. When a client is facing tight budgets and looming deadlines, you will provide a simple so-
lution 
								
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