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Sony New Alpha Project- David Novak (


Product review of Sony New Alpha Project

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									                                   Sony's New Alpha Project

David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in
consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and
gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech,
cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wi-
fi, cell phones, home appliances, sports science, power tools and more.

Sony is bringing a slew of new products at the 2010 Photo Marketing Association conference. The new
Alpha concept comprises a new line of compact cameras with interchangeable lenses
directed squarely at the Micro Four Thirds segment pioneered by Panasonic and Olympus. According
to the announcement, they are planning to release them this year, but are still fine-tuning the cameras.
These cameras house a larger sensor than the Micro Four Thirds, which allow better light reaction and
faster performance in low-light environments. The sensor is the same size that they use in their Alpha
DSLRs. They also use a newer sensor for the Alpha series that supports video. Sony also plan on three
different types of lenses to compliment the line.
This is the extent of what we know about Sony's Alpha Project, however more will be revealed at the
conference. (


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