Draft Southall Scrutiny Pre-Agenda Committee Report
The Potential for Travel Demand Management Measures
The following report addresses how the issues of parking, congestion and poor
local air quality in Southall could be addressed by implementing travel demand
2. Understanding travel patterns in Southall
For the purpose of this report, it has been assumed that the key generators of
trips to Southall are:
Trips to work
Trips to school
Local residents’ shopping trips
Longer shopping trips
Very short trips between shops
All of these trip types can be influenced using travel demand management
measures. However, to fully understand the problem it will be necessary to
review existing travel and traffic data and, subject to funding, carry out additional
surveys. The information required is as follows:
where people are travelling from;
the reason they are travelling to Southall;
the frequency of their trip;
their mode of transport;
their propensity to change to mode.
3. The travel demand management (TDM) approach
Travel demand management (TDM) is the new direction for transport policy and
practice in the UK. TDM is a whole system approach to making efficient use of
the existing transport network by reducing congestion. TDM involves ‘carrots
and sticks’. The ‘carrots’ falls into four areas:
Changing mode choice by providing people with better information about
the travel choices available to them, informing them of the health benefits
of walking and cycling, and providing them with journey plans for journeys
they make frequently. Marketing and promotion of public transport and
cycling also falls into this category.
Changing the time of travel by encouraging people to travel off-peak
where possible (reduced fares).
Changing the destination of travel by shortening the average trip length
and providing as many services as possible locally
Reducing the need to travel by encouraging internet shopping, home
working and providing services locally.
It is accepted that it will not be practical to introduce all of these measures in
Southall. However, a package approach is critical. The greater the range of
measures applied, the greater the impact on traffic congestion is likely to be.
4. Trips to school
4.1 About School Travel Plans
It is estimated that during the morning peak of 8.50am, one in five cars on
London’s roads are on the school run. These vehicles make a considerable
contribution to congestion and pollution1. The London Borough of Ealing
works with schools to develop school travel plans to engage the whole
community through the promotion of safe and sustainable modes of transport
on the school run. The School Travel Plan programme (formerly safer routes
to school) has been in place for approximately 3 years in Ealing.
Because each school is unique in its student demographics and catchment
area, it is not possible to provide one answer for all schools. Therefore we are
required to approach each school separately and assess their current and
preferred travel situation.
In line with the agenda Every Child Matters a School Travel Plan is a valid
part of ensuring that pupils ‘Be Healthy, Stay Safe, Enjoy and Achieve, Make
a Positive Contribution and Achieve Economic well-being’. Additionally a
School Travel Plan is a component of a school being accredited as a
Currently the School Travel Advisers are in regular contact with the Healthy
Schools team to share learning’s and update on the progress of each
4.2 Status of School Travel Plans in Southall
There are currently nineteen (19) schools in Southall including sixteen (16)
primary and four (4) secondary schools.
Of the nineteen (19) schools, four (4) have an approved School Travel Plan
and a further nine (9) are currently drafting plans. The remaining six (6)
London Bulletin Magazine, Issue 42: Sept/Oct 2006
schools will be actively consulted over the coming months to engage them in
The following diagram displays the percentage breakdown of School Travel
Plans in Southall.
Status of School Travel Plan in Southall
To Be Engaged
APPROVED DRAFTING TO BE ENGAGED
Allenby Primary School Beaconsfield Primary School Durdans Park Primary School
Blair Peach Primary School Dairy Meadow Primary School Featherstone High School
Clifton Primary School Dormers Well Junior School Featherstone Primary School
North Primary School Dormers Wells High School St Anselms RC Primary School
Three Bridges Primary School Tudor Primary School
Wolf Fields Primary School Villiers High School
Hambrough Primary School
Lady Margaret Primary School
Havelock Primary School
4.3 Engagement Programme
All Schools in London are expected to have a School Travel Plan in place by
2009. Ealing Council is committed to achieving this target in cooperation with
our schools and will be undertaking a renewed campaign to target schools in
Southall in the coming months. We aim to have all Southall Schools engaged
in preparing a School Travel Plan prior to the end of the 2007/08 school year.
4.4 School Travel Plan Resources and Initiatives
A number of resources and initiatives are available to schools who are
interested in sustainable travel. Some of these (as identified) are funded by
Transport for London and therefore only available to schools who have a
School Travel Plan
Funding from Dfes is offered to LA Primary schools and LEA maintained
nursery schools at £3750 plus £5 per pupil and LA secondary and special
schools get £5,000 plus £5 per pupil. This funding is offered once and is
dependant upon an approved School Travel Plan.
Funding is available from Transport for London on a per school basis. This
funding is accessed via a bidding process and is usually 2 years in advance.
Funding is made available for engineering measures such as zebra
crossings, signage, guard railings in addition to soft measures such as the
Walk to School week.
Walk on Wednesdays (STP Schools only)
Walk on Wednesday’s centres on a simple badge reward scheme. If a
student walks to school each Wednesday of the month, they receive a
badge. To date eight schools in Ealing participate in this scheme.
Cycle training (all schools):
Cycle training is offered to school by Cycle Training UK. There are currently
31 schools taking part in on-road cycle training. " Ealing has one of the most
- if not the most - intensive and extensive programme of on-road cycle
training to National Standards in London, with children and adults taught
according to the new "Bikeability" programme.
Walk to School Week (all schools):
Held bi-annually, Walk to School Week is a chance for schools to focus on
sustainable transport in a fun and accessible way for their students. In the
past, Ealing's schools have run various events for schools, such as running
road safety theatre for year 7 students and holding the longest ever walking
bus. These years Walk to School week runs from 2-6 October 2006.
Theatre in Education:
Schools that have an approved School Travel Plan are eligible to receive
free theatre. Currently we have two theatre groups operating in March and
October spreading a road safety/sustainable transport message.
Curriculum Resources (all schools):
Lesson plan and assembly materials are available to schools to integrate
sustainable travel themes into class lessons at each Key Stage. Other
resources such as dvds, videos, interactive computer and hands on games
are also available for loan.
Promotional Materials (all schools):
Promotional materials such as Frisbees, t-shirts, reflective swing tags,
stickers, bags and badges are available to schools to offer as incentives or
prizes to encourage sustainable travel modes. Additionally we offer prizes
for schools who have prepared a School Travel Plan to run a cover page
competition. Recently prizes have included £200 voucher to purchase a
bicycle and £75 and £50 for books.
Please note that resources are offered only to engaged schools.
School Travel Plan Aims and Achievements
A successful School Travel Plan aims to assist in the reduction of the number
of car trips and journeys from schools and reduce the barriers to walking,
cycling and sustainable transport.
A STP can result in:
- Less cars and congestion around the school;
- Healthier, more active, pupils;
- Safer walking and cycling routes around the school; and
- A more accessible school site.
Through educating young people on the alternatives of car travel for small
journeys such as the trip to school this can assist to promote long-term
change in travel behavior. Not only does this provide direct health benefits, as
students are more active it also lessens the burden on congestion, pollution
and parking demand around schools.
4.5 Modal Shift - Case Study Example
Blair Peach Primary School is the only travel plan in the Southall area, which
has comparative information on the mode of travel. The following chart
identifies the mode of travel in December 2004 and December 2006.
Blair Peach Primary School - Mode of Travel
From this chart it is evident that since the introduction of the school travel plan,
there are greater numbers of children walking and utilising the bus service to
school and a lesser number being driven.
The reason for this may be that while the school has a current School Travel
Plan it is also involved in the Walking on Wednesday program. This programme
rewards students who walk at least once a week over the period of a month with
5.1 Barriers to success
There are a number of barriers to success however, our primary concern with
School Travel Plans is engaging schools and keeping them interested in the
programme. Due to staffing issues in both schools and in the school travel
advisor role we have had difficulty in engaging some schools and keeping plans
up to date.
Most schools have been interested in undertaking the preparation of a school
travel plan and are often motivated by the initial funding offered by Dfes. Keeping
schools engaged in the programme proves more difficult however as no
incentives are in place. An accreditation scheme is planned; to be rolled out mid
2007 and this may prove a useful motivator to keeping plans up to date and in
5. Trips to work
5.2 About workplace travel plans
Workplace travel plans are site specific transport management systems that
focus on reducing the number of people traveling to workplaces by car, by
emphasising and improving the alternatives available to them. Travel plans can
be implemented by sites in isolation, or by a group of sites working together
5.3 Objectives of workplace travel plans
Workplace travel plans can be implemented with a variety of objectives:
To reduce demand and expenditure of car parking
To reduce congestion in the vicinity of the workplace
To encourage staff to live healthier , more active lifestyles.
To reduce the cost of business travel
To make it easier for staff and customers to access the site
5.4 Travel plan measures
A typical travel plan includes initiatives such as:
Providing staff, visitors and customers with better travel information
Improving on-site facilities for cyclists
Subsidising the use of public transport
Encouraging staff to car share
5.5 The status of workplace travel plans in Southall
Currently there are very few workplaces with travel plans in Southall, though
Ealing Hospital and the West London Mental Health Trust are working together to
develop a travel plan for implementation in May 2007.
5.6 The potential for travel planning in Southall
Annex 1 lists those organisations in Southall which have more than 50 staff and
which could be encouraged to implement travel plans. Those with more than 250
staff would be eligible for £20,000 worth of site specific advice and support for
developing travel plans. Those with less than 250 staff would be eligible for the
resources and support of ‘Enterprise,’ TfL’s travel plan network. Alternatively,
organisations working on travel plans are eligible for up to £1000 match funding,
and for free cycle parking stands from the West London Travel Co-ordiantors,
based at Ealing Council.
Where there are a number of organisations working on travel plans in close
proximity, it would be sensible for Ealing Council to facilitate area travel plans,
and encourage joint working.
6. Local trips
There are a number of initiatives which could be implemented to reduce the
number of local trips made by car.
6.1 Personalised travel planning
Personalised travel planning (sometimes known as individualised travel
marketing) involves working with households to change travel behaviour for trips
that are made regularly (eg trips to leisure, retail, work and education
destinations). Typically the process involves identifying those households who
will consider changing their behaviour and then working intensively with them.
Those already using non-car modes of transport, and those who would not
consider not using the car for any of their trips, are excluded from the process so
that efficient use is made of the available resources.
6.2 Car clubs
Car clubs reduce the need to own a car, especially a second car. Members of
car clubs pay per use at a lower cost than traditional car hire schemes, especially
for short trips. For households that do not use their cars frequently, car club
membership use is usually cheaper over a year than car ownership. Car clubs
also reduce the number of residents’ vehicles parked on the road.
Currently there are no car clubs operating in Southall. Further research is
needed to prove the business case for the provision of car clubs by the
commercial operators. In addition, the council can seek Sec 106 contributions
from new developments to ‘pump prime’ car clubs in Southall. It may also be
possible to encourage local employers to provide car parking spaces for car
clubs in their car parks as part of the implementation of a workplace travel plan.
Cycling levels in Southall are lower than in comparable centers in Ealing. There
are number of ways in which the council could take action to increase cycling:
More aggressive advertising of the council’s on road cycle training and
support packages (including those that can be run in schools)
Encouraging cycling through workplace and school travel plans
Increased enforcement of cycle lanes to improve the safety of cycling in
the area (ie reducing the number of vehicles parking and stopping illegally
in cycle lanes)
Improving cycle parking in Southall
7. Longer shopping trips
Those traveling from outside the area to visit the shops in Southall are perhaps
the most difficult group to influence. Further research may be needed to
establish where people are traveling from, how often and for what reason.
Depending of the results of this research, initiatives the council could implement
to influence this group could include:
Marketing and promoting public transport links to Southall
Marketing and promoting the West London online car sharing database
Providing an online option for shoppers
Facilitaing a co-ordinated delivery service between the shops (there is a
possibility that funding could be obtained from the WL Freight Quality
Partnership for a project of this sort)
It should be noted that measures to encourage the use of non-car modes will
only work if they are coupled with the effective enforcement of parking policy.
Parking is the subject of a separate report that has been submitted to the
As TDM measures are applied, the council would need to monitor their impact on
traffic volumes to ensure value for money and to take action to ‘lock in’ any
reduction in traffic. For example, if fewer people were making work trips by car to
Southall, steps would need to be taken to ensure that the road space made
available was not filled up by people traveling through Southall (eg from
Wembley to Heathrow as an alternative to using the Hayes Bypass).
Appendix 2 is a summary of the initiatives that could be implemented in Southall.
A number of the measures would require significant additional funding. To date
there is no estimate of the amount of funding required. This is due the need to
investigate the current travel situation and demand for the initiatives, which could
be implemented in Southall. Further work would be needed to identify and bid for
additional resources from sources such as Sec 106 contributions, future
regeneration or partnership funding, business improvement district grants,
European funding and TfL.
Resource implications will be identified as and when future schemes are brought
to committee for approval.
To successfully use travel demand management to help reduce traffic congestion
in Southall, the following measures are recommended, subject to funding.
1) To conduct a comprehensive review of previous traffic studies and
commission additional surveys if required.
2) It is recommended that the Area Committee should fully support the
promotion of the school travel programme. In particular where schemes
(eg. Zebra crossing) are proposed to ensure safety on the school run and
encourage walking, the Area Committee should give consideration of the
broader benefits to the community that the scheme can generate. These
include the promotion of safe walking routes in addition to the potential to
reduce congestion, parking demand and pollution by vehicles otherwise
travelling on the school run.
3) A School Travel Plan working group to gather all Southall School Travel
Plan coordinators to discuss initiatives, successes and challenges.
4) To develop an incentive (eg. Competition) for Southall Schools to ensure
long term and authentic engagement in the School Travel Plan program.
5) To negotiate workplace travel plans as part of future development
proposals in Southall.
6) To investigate the possibility of establishing voluntary workplace travel
plans and travel demand measures.
7) To investigate the possibility of establishing personalised travel planning
to households in Southall.
8) To encourage the introduction of car clubs in Southall
9) To improve the cycling infrastructure in Southall and to promote cycle
support packages for residents
10) To identify measures to influence the travel behaviour of shoppers
traveling from outside of Southall, based on the results of further research
on their trip patterns
11) To consider the links between travel demand management and measures
such as charging for car parking in relation to the particular needs of
Workplaces with more than 50 staff in Southall.
Name Postcode Number of staff at site
EALING HOSPITAL NHS TRUST UB1 3HW 1586
WEST LONDON MENTAL HEALTH NHS
TRUST UB1 3EU 1361
NOON PRODUCTS LTD UB1 3ED 724
PURPLE PARKING LTD INCL PURPLE UB2 5LE 425
DELICE DE FRANCE PLC UB2 5LL 285
A CLEANING CONTRACTORS (LONDON)
LTD UB2 5PJ 226
LONDON LINEN SUPPLY LTD UB2 4SA 328
LE PAIN CROUSTILLANT LTD UB2 4SF 175
METROPOLITAN POLICE UB1 3HF 369
CENTRAL & NORTH WEST LONDON
MENTAL UB1 3HW 51
OLYMPUS UK LTD UB2 4SB 130
HAMMERSMITH & WEST LONDON
COLLEGE UB1 1DP 197
QUAKER OATS LIMITED UB2 4AB 301
LE PAIN CROUSTILLANT LTD UB2 4SB 90
FOUR SEASONS HEALTHCARE LTD UB2 4JA 100
MATALAN RETAIL LTD UB2 4SD 82
LE PAIN CROUSTILLANT LTD UB2 4SA 80
LE PAIN CROUSTILLANT LTD UB2 4SA 69
BUPA CARE SERVICES LTD UB1 2SH 136
ICELAND FOODS LIMITED UB1 1SQ 50
In addition, there are 16 Ealing Council workplaces which at which Travel Plans
could be implemented. Travel plans would also be suitable for implementation
at places of worship.
Summary of initiatives
Trip type Initiative
Travel survey Comprehensive survey of existing trip patterns
Trips to school School travel plans
Walk on Wednesdays
Trips to work Workplace travel plans
Local trips Cycle parking
Promotion of direct support for cycling
Parking enforcement in cycle lanes
Individualised / personalised travel planning
Longer distance shopping trips Marketing and promotion of alternative modes
Co-ordinated delivery project