Strategic Account Manager - Capital Equipment Sales in Utah Resume Brad Coburn by BradCoburn


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									BRAD COBURN
Highland UT 84003                               
(m) 801-913-3931  (h) 801-766-2687

Results-oriented, Entrepreneurial Drive, Outside Sales Account Manager with over 10 years of
Capital Equipment Sales, Consumable Sales, & Medical Sales experience in the Healthcare Industry.

IMMUCOR GAMMA, UT, NV, WY, MT, NE, ND, SD                                        7/07- 12/09
Hospital Sales / Capital Diagnostic Equipment
 FY 2010 Exceeded Sales Quota: Within 5 months, ahead of target sales revenue, $2.5 Million
 FY 2009 Exceeded Quota: Achieved $4.5 Million revenue both capital equipment and
   consumable, exceeded consumable sales by 10%
 FY 2008 Exceeded Quota: Met and exceeded both capital equipment ($1.2 Million) and
   consumable quotas ($3.5 Million), achieving 2008 Presidents Club award
 Client Account Management: 12-15 Client visits per week in the mountain west region. Sold
   Capital instrumentation and Disposables to hospital accounts (c-suit, medical directors, lab
   managers, pathologists, blood bank managers, purchasing, materials management)
 Business Development: Crafted customized financial analysis to help customers identify the best
   acquisition solution to meet their specified goals
 Client Relationship: Led in-house team and customer through contract negotiations, installation,
   training, validation and go-live

IDAHO TECHNOLOGY INC. United States, Canada, Intl.                             8/05 – 7/07
Molecular Sales / Capital Equipment / Business Development
 Exceeded Quota - Consumable Products: Grew existing product lines by 27%, Top ranked of
   sales force
 Exceeded Quota -Capital Equipment Products: Exceeded forecast of newly launched capital
   instrument by 135%
 Client Account Management: 2-3 Client visits per week in the US and Canada regions. Sold
   PCR/molecular testing instrumentation and consumables to hospital labs, pathology & genetic
   departments, as well as biotech and clinical diagnostic companies
 Business Development: Identified and developed new business with laboratories across the
   country allowing them to produce their unique assays into PCR kits and combine them with
   instrumentation for a complete DNA testing solution
 Professional Services: Led team from development of customized products through testing, to
   final delivery

ORTHO-MCNEIL, Salt Lake City District                                        7/02 – 8/05
Pain/Urology/Anti-Infective Sales(Hospital)
 2004 Exceeded Sales Quota: Grew primary product market share 9.8% advancing tri-regional
   ranking from 109/121 to 2/121 in 2004, exceeding $5.5 Million revenue annually
 2003 Exceeded Quota: Increased market share for all three products: Exceeded quota by 25%,
   Advancing Regional Sales from 16/17 to 6/17
   2002 Exceeded Quota: Increased market share for all three products, advancing Regional Sales
    from 16/23 to 6/23
   Territory Management: Managed a diverse territory of $5,539,578 in anti-infective, analgesic and
    urology products by providing focused, strategic product messages to drive sales. 40-50 Client
    visits per week in Utah region
   Customer Account Management: Sold IV product to hospital accounts (ER, ICU, CCU,
    Pharmacy, etc.)
   Client Relationship: Provided clinical expertise to specialists and office-based physicians
    including but not limited to urologists, pulmonologists, cardiologists, hospitalists, surgeons, ID’s,
    otolaryngology’s, orthopedics, IM’s, etc.

ASTRAZENECA LP, Salt Lake City District                                         4/99 – 7/02
Gastrointestinal/Cardiovascular Sales
 2001 Exceeded Sales Quota: #1 Entocort EC™ performer in SLC District
 2000 Exceeded Quota: #1 Zestril™ performer in SLC District
 1999 Exceeded Quota: #1 Atacand™ performer in SLC District, reaching 166% to plan
 Achievements: Awarded five “Sales Proposition Awards” and ten “Great Chemistry Awards” for
   Sales Leadership, recognizing “outstanding commitment to customer focus”
 Client Relationship: Promoted Gastrointestinal and Cardiovascular products to
   Gastroenterologists, Cardiologist, Oncologists and Surgeons as well as other specialists and
   primary care physicians

EURO RSCG DSW PARTNERS, Salt Lake City, UT                                      7/98 – 4/99
Advertising Account Manager
 Strategic Planning; Led creative team to develop strategic advertising for Iomega Zip drives
 Client Relationship: Worked closely with the client to develop their needs into strategically
  correct advertising plans. Tracked and maintained client budgets and billing
 Business Development: Continuously researched the industry in order to make recommendations
  and intelligently advise the client on current trends

THE HEAT IS ON, Salt Lake City, UT                                           10/94 - 4/99
 Entrepreneurial Strategy: Developed and implemented the concept of a specialty store with
   multiple retail outlets in high traffic business centers
 Team Leadership: Directed teams of employees at multiple locations to responsibly and
   profitably operate stores
 Business Development: Developed secondary market for corporate gift-selling to hospitals,
   doctor’s offices, and other large businesses accounts
 Performed all aspects of PR, marketing, human resources, and financial management

WORDPERFECT CORPORATION, Orem, UT                                                  2/90 - 10/94
 IT Technical Support Specialist: IT Sales Operations Technical Specialist
 IT International Database Coordinator
 IT Technical Support (WordPerfect/DataPerfect)

Bachelor of Business Admin       Major: Finance Minor: Accounting/Marketing
Brigham Young University School of Management; Provo, UT, 1990

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