Other Basic Lead Distribution Techniques Being Used

Other Basic Lead Distribution Techniques Being Used There are a number of other lead distribution techniques you can use when you want to get the most out of the leads you get. Some of the more popular lead distribution and lead assignment techniques that are commonly used by a lot of companies include the FIFO/LILO, round robin and handing out leads to specialists of certain products that the company has. There is also the random handing of leads to agents that a lot of companies know is rather ineffective when it comes to handling leads properly but is still the easiest way to distribute leads. There are other ways for you to distribute or assign leads and here are some of the other lead distribution strategies that you may consider using. Hunt Group This kind of a lead distribution strategy is similar to the round robin style, only this kind of a technique focuses more on what certain agents in your company can do and how much each one can handle. This kind of a lead distribution technique is commonly used in customer service oriented businesses and in call centers where some agents are faster and better at handling more calls than others due to their quick thinking and understanding of what needs to be done. This kind of a lead handling and distribution strategy is also a way to motivate people to try and work better since they will be given the chance to handle more clients or leads which can then lead to more chances of closing a sale and getting a commission. Of course, this kind of a lead distribution strategy has its drawbacks like inter-office jealousies and an unbalanced workload but it can produce positive results with the right incentives and motivation. Your agents will find that handling leads fast and efficiently can create a favorable incentive package for them which will then make them try harder to convert a lead into a sale. The more leads that they handle properly with their efficiency, the more they can earn. Grab Bag This kind of a lead distribution tactic is essentially not as effective as its other counterparts but is still being used by some companies. You can call this kind of a lead assignment and distribution strategy somewhat counterproductive since you are basically telling your agents that your leads, qualified or not, are theirs for the picking from the “bag”and that they can just go ahead and handle these leads as they see fit. This kind of undermines the qualities of the leads and actually gives your agents the idea that whether or not the lead is important, you don't really care that it turns a sale. This kind of a strategy is sadly still in use to this day and is not really a pretty productive way to get your sales agents and lead handlers motivated to try and do their best.



Source Specialist



Somewhat similar to the lead distribution technique called the product specialist, the source specialist focuses on a certain source or kind of source for their lead assignments. An example of this is when an agent is told to handle only leads that come specifically from one site alone. Since the type of people who visit this one site have a particular thing in common and may, in fact, be handled a specific way due to that common denominator, the person who handles the leads from this source develops a certain standard operating procedure that he or she finds is extremely effective when handling the people from this one source. While this kind of a strategy may take some time to prove effective, it does create a specialization that produces more positive results over time than the random assignment of leads from different sources to certain agents. Content provided by: www.leaddistribution-info.com Visit our lead management software sponsor: www.leads360.com