How To Pitch Yourself To A Magazine Editor

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					How To: Pitch Yourself to a Magazine Editor
September 15th, 2008 · 3 Comments

by Summer Bellessa, Ladies Who Launch member, Los Angeles My e-mail account is flooded every day with endless PR banter and business owners’ personal pitches that claim to have the perfect product/line/expert for my magazine, Eliza. It can be a fulltime job just sifting through my inbox. But there are ways to make me stop and look more closely at your e-mail pitch. Add these tips to your communication toolkit. 1. Know the publication. I can spot a mass e-mail in a second, and will delete it just as fast. Start by addressing the editor by name; include an area in the magazine where you can see your product/expert advice/business being featured. If you aren’t sure, you haven’t done your research. 2. Make it easy. I want to know what the product is and why it’s press-worthy. Include the Web site. And it helps to mention any other press you’ve gotten. 3. Make it pretty. Everything you send out, from the press material to your e-mail signature, should represent your company. If your product is elegant, everything should reflect that. If you have high-quality photography that is press-ready, we’re more likely to feature your product. 4. Make it short. Sometimes I only have time to read the first paragraph, so make it tight, entertaining, and informative. If I’m interested, I will e-mail and ask for more information. If you want to attach a line sheet or product shot, make sure it’s low resolution. Even better is a Web site with the exact product/pictures. 5. Follow up. After about a week, send another e-mail to confirm that the editor has received your first e-mail and to see if she needs anything. One is enough. If she hasn’t gotten back to you, it’s because your product/line/service won’t work into any current stories and she has 5,000 other e-mails to respond to. Don’t take it personally.

6. Repeat. When you have a new product/line/idea/spin, try again. Each month or so editors are looking to fill specific pages, and this time it might be perfect. Other Ideas * Have a writer submit a story in the style of the magazine. * Send samples with an engaging note. * Build relationships with editors/writers. Summer Bellessa is a member of the Los Angeles Incubator and the founder/editor-in-chief of Eliza magazine.

For more articles like this, visit www.ladieswholaunch.com, the first company to provide resources and connections exclusively for women entrepreneurs.


				
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Victoria Colligan Victoria Colligan Founder and CEO www.ladieswholaunch.com
About The Ladies Who Launch mission is to make entrepreneurship accessible to any woman with a project, dream or aspiration to start her own business and be successful. We provide resources and connections for women entrepreneurs. Women are launching businesses at twice the rate of men, and they are doing it primarily for lifestyle reasons–they want more freedom, flexibility, and creativity in their lives. We have found a definitive link between launching a business and higher self-esteem and happiness; it is our hope that women will come to Ladies Who Launch and take advantage of our trusted community, tools, resources and success stories and live their dreams.