WEEK NO by dfhercbml

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									         BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                        AUTUMN TERM 2006 – TERM SUMMER 2007
                           BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT


WEEK      DATE       APPROX. NO.                           SYLLABUS CONTENT                                               RESOURCES
 NO.   WEEK BEGIN.   OF LESSONS
 1        4/9/06        1 or 2     Course Introduction                                                         Summarised copy of syllabus (I sheet)
                                   -  Why study Business?                                                      Marketing & Accounting and Finance
                                   -  Scheme of Work                                                            module syllabus
                                   -  The purpose of doing a modular course with coursework
                                   -  Expectations : behaviour in class, attendance, punctuality, homework,
                                      approaching staff
                                   -  Resources available to them

 2        11/9/06       1 or 2     Introduction to Marketing                                                   “Penbrella” simulation – Trade-offs –
                                   -    Definitions                                                             Ed. Whitehead. Reinforces need for
                       Marketing   -    Concepts                                                                market orientated approach. Could
                         AS        -    Marketing Mix                                                           use products/adverts to discuss the
                                                                                                                processes which result in the end
                                                                                                                product
                                                                                                               Understanding Industry – Barratt and
                                                                                                                Mottershead, „Railtrack‟
                                                                                                               Business Studies – Hall, Jones &
                                                                                                                Raffo – Unit 36
                                                                                                               Business Review, Feb 2000
                                                                                                                “Marketing Myopia”

 1        18/9/06       1 or 2     Segmentation Analysis, market size, growth and share                        Examine several products for
                                   -  Quantitative analysis                                                     segments – either class exercise or
                       Marketing   -  Qualitative analysis                                                      visit to local supermarkets
                         AS                                                                                    Business Studies – Marcouse –Unit 3
                                                                                                                                          nd
                                                                                                               Business Case Studies 2 Ed.
                                                                                                                Marcouse & Lines – No.6

 2        25/9/06       1 or 2     Market Research – it’s role in assessing the market                         Business Studies – Marcouse –Unit 4
                                   -  Primary & Secondary                                                      Video – Market Research in Action –
                       Marketing                                                                                TV Choice
                         AS




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    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT


1    2/10/06      1 or 2     Primary Research Methods                                              Business Resource Pack – Marketing
                             -   Size and type of sample                                            – Topic 8
                 Marketing   -   Problems with sampling and research methods                       Business Review, Sept. 1999
                   AS        -   Analysing survey methods
                             -
2    9/10/06      1 or 2      Secondary Research Methods                                           Business Studies – Hall, Jones &
                             -   Qualitative research                                               Raffo
                 Marketing
                   AS

1   16/10/06      1 or 2     Objectives and Marketing                                              Business Studies – Marcouse Ed. –
                             -   The link between marketing strategy or mix                         Unit 2
                 Marketing   -   The objective being pursued
                   AS        -   Strategies vs. tactics

                                                            ½ Term
1   30/10/06      1 or 2     Review of firm’s position – Final Product                             Business Studies : A core curriculum –
                             -   Analysis                                                           Dorton and Smith Unit 4
                 Marketing
                   AS

2    6/11/06      1 or 2     Niche vs. mass marketing                                              Business Studies – Marcouse Unit 6
                             -   Business benefits and limitations of niche marketing
                 Marketing   -   Competing in mass markets through product differentiation
                   AS

1   13/11/06      1 or 2     Added value/ USP Brands . Own brands                                  Business Review, Sept.1996 – p.11
                             -  USP                                                                People, Marketing and Business –
                 Marketing   - Identifying the right mix of design, function, image and service     Surridge et. al. p.148
                   AS                                                                              Even more Offensive Marketing –
                                                                                                    Davidson, Chpt.10

2   20/11/06      1 or 2     Product Life Cycle/ Product mix                                       Business Studies – Marcouse Unit 5
                                                                                                                      nd
                             -   Problems of predication and determinism                           Business Studies 2 Ed. – Hall,
                 Marketing   -   Extension strategies                                               Jones and Raffo
                   AS                                                                              People, Marketing and Business –
                                                                                                    Surridge et. al.




                                                                2
    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT


1   27/11/06      1 or 2     Product Portfolio Analysis – Boston Matrix                     Business Studies – Marcouse Unit 5
                                                                                                               nd
                             -   Relationship with cash flow and capacity utilisation       Business Studies 2 Ed. – Hall,
                 Marketing                                                                   Jones and Raffo
                   AS                                                                       People, Marketing and Business –
                                                                                             Surridge et. al.
                                                                                                                            nd
                                                                                            Business Studies Case Studies 2 Ed.
                                                                                             – Marcouse and Lines, No.10
                                                                                                                nd
2    4/12/06      1 or 2     Recap on Objectives/ Link to marketing                         Business Studies 2 Ed. – Hall,
                             -  Strategies vs. tactics                                       Jones and Raffo Unit 39
                 Marketing
                   AS

1   11/12/06      1 or 2     The Marketing Mix – Product linked with market research        An Integrated Approach to Business
                             -   Where the ideas come from                                   Studies3rd Ed. – Jewell Chpt.21
                 Marketing   -   Constraints upon new product development                   Understanding Business Studies –
                   AS                                                                        Needham and Dransfield p.220
                                                                                            People, Marketing and Business –
                                                                                             Surridge et. al. P.140

2   18/12/06      1 or 2     Product Design – Role of research                              Understanding Industry – Barrat and
                             - Design and development                                        Mottershead Chpt. .3
                 Marketing   - R&D                                                          People, Marketing and Business –
                   AS                                                                        Surridge et. al. p.125
                                                                                            Marketing, Everybody‟s Business –
                                                                                             Needham and Dransfield (Chpt. 2 &3 )

                                                        Xmas Holiday
1    2/1/07       1 or 2     Price as a determinant of demand                               Essential Business Studies – Barnes,
                             - Pricing strategies                                            Chpt.10
                 Marketing   - New products – skim or penetrate                             People, Marketing and Business –
                   AS        - Existing products – price leader, price taker or predator     Surridge et. al. P.192-193
                                                                                                                 nd
                                                                                            Business Studies 2 Ed. – Hall,
                                                                                             Jones and Raffo Unit 42




                                                                 3
    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT

                                                                                                                                 nd
2    8/1/07       1 or 2     Pricing Methods                                                                Business Studies 2 Ed. – Hall,
                             -   Cost plus                                                                   Jones and Raffo Unit 43
                 Marketing   -   Contribution                                                               A Student‟s Guide to Business Studies
                   AS        -   Discrimination                                                              – Dorton and Smith (Chpt. 3)

1    15/1/07      1 or 2     Pricing tactics                                                                Economic Review., Nov. 1994 – Case
                             -   Psychological pricing                                                       Study, Eurotunnel
                 Marketing   -   Loss leaders
                   AS

2    22/1/07      1 or 2     Promotion - objectives                                                         People, Marketing and Business –
                             -  Above the line methods and strategies                                        Surridge et. al. P.121 and the Case
                 Marketing   -  Below the line methods and strategies                                        Study “Poisoned Perrier”
                   AS


1    29/1/07      1 or 2     Distribution/ Place                                                            People, Marketing and Business –
                             -   Targets related to objectives                                               Surridge et. al. P.163
                 Marketing   -   Distribution Channels
                   AS


2    5/2/07       1 or 2     Price Elasticity of demand                                                     People, Marketing and Business –
                             -   Implications for decision-making                                            Surridge et. al. P.186
                 Marketing   -   Understanding concept                                                      Business Calculations and Statistics –
                   AS        -   Factors that determine it                                                   Marcouse Chpt.2
                             -   The difficulties of calculating and using elasticity                       Business Studies Unit 9
                             -   Its implications for revenue and profit (and therefore decision making)    Business Review, April 1999 p.31
                             -   Written and numerate understanding is needed

                             ½ Term                                                                        
2    19/2/07      1 or 2     Income Elasticity                                                              Business Calculations and Statistics –
                             -   Income elasticity of demand                                                 Marcouse Chpt.2
                 Marketing   -   Cross elasticity of demand                                                 Business Studies Unit 9
                   AS        -   Written and numerate understanding is needed




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    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT


1    26/2/07       1 or 2     Flexible                                                                       Any necessary resources
                              -   Catch-up                                                                   Past Papers
                 Marketing    -   Re-cap
                   AS

2    5/3/07        1 or 2     Flexible                                                                       Any necessary resources
                              -   Catch-up                                                                   Past Papers
                 Marketing    -   Re-cap
                   AS

1    12/3/07       1 or 2     The need for accounts                                                          Business Studies – Marcouse Unit 14
                              –   Different users of accounts (setting the context)
                 Accounting
                    AS
2    19/3/07       1 or 2     Sources of Finance                                                             An integrated approach to Business
                              -  Internal – trading profit, working capital and asset sales                   Studies – Jewell Chpt.31
                 Accounting   -  External – ordinary share capital, loan capital – bank loans, overdrafts    Business Studies , Hall, Jones and
                    AS           and debentures, venture capital                                              Raffo Unit 57

1    26/3/07       1 or 2     Introduction to costs and revenues                                             Business Resource Pack - Accounting
                              -    Vital role of cash flow in the short term                                  and Finance – Wolinski Module 12
                 Accounting   -    Profit in the long term                                                   Business Studies – Marcouse Unit 15
                    AS        -    Total costs and profits
                              -    Revenue

     2/4/07                   Easter Holiday                                                                
     9/4/07                   Easter Holiday                                                                
2    16/4/07       1 or 2     Classification of Costs                                                        Role Play – “Pollards Pork Pies” Trade
                              -   Fixed and Variable                                                          Offs
                 Accounting   -   Indirect/ Direct
                    AS

1    23/4/07       1 or 2     Break-even Analysis                                                            Business Studies , Hall, Jones and
                              -   Break-even analysis                                                         Raffo Unit 46
                 Accounting   -   Simple break-even charts                                                   Business Studies – Marcouse Unit 27
                    AS




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    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT



2    30/4/07       1 or 2     Contribution                                       Business Studies , Hall, Jones and
                              -  Contribution per unit                            Raffo Unit 46
                 Accounting                                                      Business Studies – Marcouse Unit 27
                    AS

1    7/5/07        1 or 2     Flexible                                           Any necessary resources
                              -   Catch up                                       Past Papers
                              - Revise

2    14/5/07       1 or 2     Flexible                                           Any necessary resources
                              -   Catch up                                       Past Papers
                              - Revise

1    21/5/07       1 or 2     Flexible                                           Any necessary resources
                              -   Catch up                                       Past Papers
                              - Revise

                                                         ½ Term
2    4/6/07        1 or 2     Exam week?


1    11/6/07       1 or 2     Exam Week?


2    18/6/07       1 or 2     Coursework OR teach A2?                            Coursework Materials from Exam
                                                                                  Board
                                                                                 Departmental support material
                                                                                 Module Syllabus

1    25/6/07       1 or 2     Coursework OR teach A2?                            Coursework Materials from Exam
                                                                                  Board
                                                                                 Departmental support material
                                                                                 Module Syllabus

2    2/7/07        1 or 2     Coursework OR teach A2?                            Coursework Materials from Exam
                                                                                  Board
                                                                                 Departmental support material




                                                           6
    BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
                                   AUTUMN TERM 2006 – TERM SUMMER 2007
                      BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT


                                                                                 Module Syllabus

1    9/7/07       1 or 2    Coursework OR teach A2?                              Coursework Materials from Exam
                                                                                  Board
                                                                                 Departmental support material
                                                                                 Module Syllabus

2    16/7/07      1 or 2    Coursework OR teach A2?                              Coursework Materials from Exam
                                                                                  Board
                                                                                 Departmental support material
                                                                                 Module Syllabus
                                                  Summer Holiday




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