Get documents about "WEEK NO
Document Sample
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
WEEK DATE APPROX. NO. SYLLABUS CONTENT RESOURCES
NO. WEEK BEGIN. OF LESSONS
1 4/9/06 1 or 2 Course Introduction Summarised copy of syllabus (I sheet)
- Why study Business? Marketing & Accounting and Finance
- Scheme of Work module syllabus
- The purpose of doing a modular course with coursework
- Expectations : behaviour in class, attendance, punctuality, homework,
approaching staff
- Resources available to them
2 11/9/06 1 or 2 Introduction to Marketing “Penbrella” simulation – Trade-offs –
- Definitions Ed. Whitehead. Reinforces need for
Marketing - Concepts market orientated approach. Could
AS - Marketing Mix use products/adverts to discuss the
processes which result in the end
product
Understanding Industry – Barratt and
Mottershead, „Railtrack‟
Business Studies – Hall, Jones &
Raffo – Unit 36
Business Review, Feb 2000
“Marketing Myopia”
1 18/9/06 1 or 2 Segmentation Analysis, market size, growth and share Examine several products for
- Quantitative analysis segments – either class exercise or
Marketing - Qualitative analysis visit to local supermarkets
AS Business Studies – Marcouse –Unit 3
nd
Business Case Studies 2 Ed.
Marcouse & Lines – No.6
2 25/9/06 1 or 2 Market Research – it’s role in assessing the market Business Studies – Marcouse –Unit 4
- Primary & Secondary Video – Market Research in Action –
Marketing TV Choice
AS
1
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
1 2/10/06 1 or 2 Primary Research Methods Business Resource Pack – Marketing
- Size and type of sample – Topic 8
Marketing - Problems with sampling and research methods Business Review, Sept. 1999
AS - Analysing survey methods
-
2 9/10/06 1 or 2 Secondary Research Methods Business Studies – Hall, Jones &
- Qualitative research Raffo
Marketing
AS
1 16/10/06 1 or 2 Objectives and Marketing Business Studies – Marcouse Ed. –
- The link between marketing strategy or mix Unit 2
Marketing - The objective being pursued
AS - Strategies vs. tactics
½ Term
1 30/10/06 1 or 2 Review of firm’s position – Final Product Business Studies : A core curriculum –
- Analysis Dorton and Smith Unit 4
Marketing
AS
2 6/11/06 1 or 2 Niche vs. mass marketing Business Studies – Marcouse Unit 6
- Business benefits and limitations of niche marketing
Marketing - Competing in mass markets through product differentiation
AS
1 13/11/06 1 or 2 Added value/ USP Brands . Own brands Business Review, Sept.1996 – p.11
- USP People, Marketing and Business –
Marketing - Identifying the right mix of design, function, image and service Surridge et. al. p.148
AS Even more Offensive Marketing –
Davidson, Chpt.10
2 20/11/06 1 or 2 Product Life Cycle/ Product mix Business Studies – Marcouse Unit 5
nd
- Problems of predication and determinism Business Studies 2 Ed. – Hall,
Marketing - Extension strategies Jones and Raffo
AS People, Marketing and Business –
Surridge et. al.
2
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
1 27/11/06 1 or 2 Product Portfolio Analysis – Boston Matrix Business Studies – Marcouse Unit 5
nd
- Relationship with cash flow and capacity utilisation Business Studies 2 Ed. – Hall,
Marketing Jones and Raffo
AS People, Marketing and Business –
Surridge et. al.
nd
Business Studies Case Studies 2 Ed.
– Marcouse and Lines, No.10
nd
2 4/12/06 1 or 2 Recap on Objectives/ Link to marketing Business Studies 2 Ed. – Hall,
- Strategies vs. tactics Jones and Raffo Unit 39
Marketing
AS
1 11/12/06 1 or 2 The Marketing Mix – Product linked with market research An Integrated Approach to Business
- Where the ideas come from Studies3rd Ed. – Jewell Chpt.21
Marketing - Constraints upon new product development Understanding Business Studies –
AS Needham and Dransfield p.220
People, Marketing and Business –
Surridge et. al. P.140
2 18/12/06 1 or 2 Product Design – Role of research Understanding Industry – Barrat and
- Design and development Mottershead Chpt. .3
Marketing - R&D People, Marketing and Business –
AS Surridge et. al. p.125
Marketing, Everybody‟s Business –
Needham and Dransfield (Chpt. 2 &3 )
Xmas Holiday
1 2/1/07 1 or 2 Price as a determinant of demand Essential Business Studies – Barnes,
- Pricing strategies Chpt.10
Marketing - New products – skim or penetrate People, Marketing and Business –
AS - Existing products – price leader, price taker or predator Surridge et. al. P.192-193
nd
Business Studies 2 Ed. – Hall,
Jones and Raffo Unit 42
3
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
nd
2 8/1/07 1 or 2 Pricing Methods Business Studies 2 Ed. – Hall,
- Cost plus Jones and Raffo Unit 43
Marketing - Contribution A Student‟s Guide to Business Studies
AS - Discrimination – Dorton and Smith (Chpt. 3)
1 15/1/07 1 or 2 Pricing tactics Economic Review., Nov. 1994 – Case
- Psychological pricing Study, Eurotunnel
Marketing - Loss leaders
AS
2 22/1/07 1 or 2 Promotion - objectives People, Marketing and Business –
- Above the line methods and strategies Surridge et. al. P.121 and the Case
Marketing - Below the line methods and strategies Study “Poisoned Perrier”
AS
1 29/1/07 1 or 2 Distribution/ Place People, Marketing and Business –
- Targets related to objectives Surridge et. al. P.163
Marketing - Distribution Channels
AS
2 5/2/07 1 or 2 Price Elasticity of demand People, Marketing and Business –
- Implications for decision-making Surridge et. al. P.186
Marketing - Understanding concept Business Calculations and Statistics –
AS - Factors that determine it Marcouse Chpt.2
- The difficulties of calculating and using elasticity Business Studies Unit 9
- Its implications for revenue and profit (and therefore decision making) Business Review, April 1999 p.31
- Written and numerate understanding is needed
½ Term
2 19/2/07 1 or 2 Income Elasticity Business Calculations and Statistics –
- Income elasticity of demand Marcouse Chpt.2
Marketing - Cross elasticity of demand Business Studies Unit 9
AS - Written and numerate understanding is needed
4
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
1 26/2/07 1 or 2 Flexible Any necessary resources
- Catch-up Past Papers
Marketing - Re-cap
AS
2 5/3/07 1 or 2 Flexible Any necessary resources
- Catch-up Past Papers
Marketing - Re-cap
AS
1 12/3/07 1 or 2 The need for accounts Business Studies – Marcouse Unit 14
– Different users of accounts (setting the context)
Accounting
AS
2 19/3/07 1 or 2 Sources of Finance An integrated approach to Business
- Internal – trading profit, working capital and asset sales Studies – Jewell Chpt.31
Accounting - External – ordinary share capital, loan capital – bank loans, overdrafts Business Studies , Hall, Jones and
AS and debentures, venture capital Raffo Unit 57
1 26/3/07 1 or 2 Introduction to costs and revenues Business Resource Pack - Accounting
- Vital role of cash flow in the short term and Finance – Wolinski Module 12
Accounting - Profit in the long term Business Studies – Marcouse Unit 15
AS - Total costs and profits
- Revenue
2/4/07 Easter Holiday
9/4/07 Easter Holiday
2 16/4/07 1 or 2 Classification of Costs Role Play – “Pollards Pork Pies” Trade
- Fixed and Variable Offs
Accounting - Indirect/ Direct
AS
1 23/4/07 1 or 2 Break-even Analysis Business Studies , Hall, Jones and
- Break-even analysis Raffo Unit 46
Accounting - Simple break-even charts Business Studies – Marcouse Unit 27
AS
5
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
2 30/4/07 1 or 2 Contribution Business Studies , Hall, Jones and
- Contribution per unit Raffo Unit 46
Accounting Business Studies – Marcouse Unit 27
AS
1 7/5/07 1 or 2 Flexible Any necessary resources
- Catch up Past Papers
- Revise
2 14/5/07 1 or 2 Flexible Any necessary resources
- Catch up Past Papers
- Revise
1 21/5/07 1 or 2 Flexible Any necessary resources
- Catch up Past Papers
- Revise
½ Term
2 4/6/07 1 or 2 Exam week?
1 11/6/07 1 or 2 Exam Week?
2 18/6/07 1 or 2 Coursework OR teach A2? Coursework Materials from Exam
Board
Departmental support material
Module Syllabus
1 25/6/07 1 or 2 Coursework OR teach A2? Coursework Materials from Exam
Board
Departmental support material
Module Syllabus
2 2/7/07 1 or 2 Coursework OR teach A2? Coursework Materials from Exam
Board
Departmental support material
6
BUSINESS STUDIES ADVANCED SUBSIDIARY (Y12) SCHEME OF WORK – MARKETING AND ACCOUNTING AND FINANCE
AUTUMN TERM 2006 – TERM SUMMER 2007
BEAL HIGH SCHOOL – BUSINESS & INFORMATION STUDIES DEPARTMENT
Module Syllabus
1 9/7/07 1 or 2 Coursework OR teach A2? Coursework Materials from Exam
Board
Departmental support material
Module Syllabus
2 16/7/07 1 or 2 Coursework OR teach A2? Coursework Materials from Exam
Board
Departmental support material
Module Syllabus
Summer Holiday
7
