Advertising Rates by lonyoo


 Golden Gate

                                           Advertising Rates
                                                              Fall 2009 - Spring 2010

       [X]press                                       San Francisco State University

Advertising                            AUGUST            SEPTEMBER             OCTOBER          NOVEMBER         DECEMBER

                                                                3                   1                 5                3
                                                               10                   8                12               10
                                                               17                  15                19               17
                                                               24                  22
        Dottie Katzeff                     27                                      29
       Advertising Manager             JANUARY            FEBRUARY             MARCH               APRIL            MAY
    Tel: (415) 338-3133                                       3                   3
 E-mail:                                     10                 10                   7               5
                                                              17                 17                  14              12
                                                              24                 24                  21              19
       Barbara Landis                      28                                                        28
  Business & Production Manager
   Tel: (415) 338-3113             Fall 2009:                                         Spring 2010:
                                   August 27 (Thursday Issues)                        January 28 (Wednesday Issues)
General                            September 3, 10, 17, 24
                                   October 1, 8, 15, 22, 29
                                                                                      February 3, 10, 17, 24
                                                                                      March 3, 10, 17, 24
                                   November 5, 12, 19                                 April 7, 14, 21, 28
   Golden Gate [X]press
                                   December 3, 10, 17(Midwinter Issue)                May 5, 12, 19 (Grad Issue)
                                                                                      Golden Gate [X]press 2.0
                                   Preprinted Insert
   1600 Holloway Avenue
San Francisco, CA 94132-1722                                                          (Summer Issue) June 23
    Fax: (415) 338-3111
                                       Rates                                          National / General
Office location for advertising:    10,000 inserts, single-    $1100.00 Net,              Space Rates
                                            sheet                 prepaid
 New Humanities Building                                                              $30.00 gross commissionable, per
 Room 302, #1 Tapia Drive              10,000 inserts,         $1200.00 Net,          column inch. However, we will bill
                                       multiple-pages             prepaid             you at our NET RATE of $18.00 per
                                                                                      column inch, upon approval of credit.
   For PDF files, e-mail to:                Inserts must be delivered to our printer           National Newsplan Annual Discount:
                                   two weeks prior to insertion.                      $16.00 -- Contract must be signed
   Current Issue Online @                                                             prior to first publication.
                                   Minimum size: 6” x 8”; maximum
                                                                                      Color Rates
                                   size: 10” x 13”. Minimum weight for
                                   single sheet insert: 80-lb. book stock.
          Deadline:                Maximum pages accepted: 36.
 One week prior to publication.
                                                                                      Each color in addition to black: $250.00
                                   Payment in advance by check, money                 4-color, including black: $900.00 Net
                                   order or credit card, unless prior credit          Additional charge for non-standard
                                   has been approved.                                 colors: $50.00 Net
Local Open Rates                                          On-line Media
                                                          Banners, skyscrapers, tiles and text links are available
For display and classified-display ads.
                                                          for the on-line publication:
                                                          (For standards & guidelines, please check this site:
 Total column inches per ad column              
                                          Net rate per
 inch                                                     Call our ad office for on-line rate details.
 1” to 3-1/2”                             $20.00          (415) 338-3133
 4” to 80”                                $10.50          Mechanics
                                                          [X]press is a tabloid newspaper 5 columns wide
                                                          by 16” deep, printed on recycled #32 newsprint,
                                                          untrimmed. Photos and art should be set to 300 DPI
Local Volume/Bulk                                         (dots per inch) and screened at 85 LPI (lines per
                                                          inch). Adobe PDFs (PDF/X-1a:2001 compliant)
        Contract Rates                                    are preferred; please email to:

Display and classified-display ads may be combined.        1 Column            1.80”      4 Columns             8”
Contract must be signed prior to first publication.        2 Columns           3.80”      5 Columns            10”
If contract is not fulfilled or is cancelled, ad space     3 Columns             6”       10 Columns           21”
published will be re-billed at the appropriate rate. If
total inches exceed contract agreed upon, a rebate        If PDFs are not available, original artwork may be
adjustment can be credited to advertiser at the end       required, including fonts, images, and graphics.
of the contract period. Copy changes allowed during       For color ads, please submit color PDFs. For spot
contract period.                                          color ads, please specify the color(s) needed.

           Local Volume/Bulk Contract Rates
                                 Net Rate Per
                                                          Advertising Policies
 Annual Inches                                            Every reasonable effort to assure advertising accuracy
                                 Column Inch
                                                          will be made, but this publication assumes no guarantee
 200-999”                        $9.00
                                                          or liability for the accuracy and complete disclosure of
                                                          any advertisement. We reserve the right to refuse any
                                                          advertisement and the right to alter copy and/or illustration
                                                          before publication, if required. Advertisements publicizing
Local Frequency                                           grievances against individuals or groups on the basis of
                                                          personal, racial, religious or sexual prejudices are not
        Contract Rates                                    acceptable.

                                                          As a courtesy, credit privileges for monthly billing may
For display and classified-display ads, may be            be extended to commercial advertisers upon approval of
combined. Contract must be signed prior to first          credit references. These references are required at least
publication. If contract is not fulfilled, ad space       ten (10) business days before publication. Prepayment of
published will be re-billed at the appropriated open      advertising is required; by check, money order, cash, or
rate. Copy changes allowed during contract period.        online credit card payment (
                                                          [Mastercard, Discover or American Express cards]
Minimum Size: 4 Column Inches Per Issue                   Ads may be prepaid while awaiting approval, but
                                                          acceptance and publication of advertising does not
                                                          constitute any extension of credit to either the advertise
 10-20 Ads Per Year                   $9.50/col inch      or advertiser’s agent.

 21-30 Ads Per Year                   $9.00/col inch

                                                          During Fall and Spring semesters, the [X]press publishes
                                                          10,000 copies per issue, circulated free of charge through
                                                          37 news racks on the San Francisco State University
                                                          campus. Annual subscriptions to the [X]press are $50 (or
                                                          $30 for one semester).

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