WEB DEVELOPMENT QUESTIONNAIRE & SURVEY
The Client Survey – this survey will help us all articulate and identify the overall goals of the site including specific questions regarding message, audience, content, look and feel, and functionality. Answer each question in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey. When finished, all compiled information should be submitted back ASAP.
Contact information:
Company Name:
General inquiry Rationale 1. Have you ever been involved in planning a Web site or a site redesign? Client Response: 2. Will this be a redesign of the current site or the addition of new features? If yes, why are you unhappy with your existing site? Client Response: 3. Is this a new site? Client Response: 4. Do you have a domain name registered? Client Response: 5. What is your estimated launch date? Are there any outside considerations that might affect schedule (for example, PR Launch, Show)? Client Response: 6. What is the address (URL) of your present site? Client Response: Reason 1. What are your primary online business objectives with the site? Client Response:
Marketing 1. Do you have an advertising agency or public relations firm? Will they be involved in the development or redesign of your Web site? Client Response: 2. How do you intend to advertise or drive traffic to your site? word of mouth only, site’s Client Response: 3. Describe your primary target audience. What is the primary “action” the user should take when coming to your site (make purchase, make contact, search information)? Client Response: 4. What are the key reasons why the target user chooses your products (album, music, cost, value)? Client Response: 5. Describe your industry. Client Response: 6. Who are your biggest competitors? Client Response: 7. What do you like/dislike about their Web sites? Client Response:
What are your objectives for this project? (Check all that apply.)
Create a new marketing presence on the Internet. Develop a strong online brand. Reposition an existing brand on the Internet. Develop advertising-based revenue. Create direct-sales revenue. Provide detailed product or catalog-based information. Establish personal contact with visitors and elicit feedback. Establish a technological advantage over competitors.
Perception 1. Use a few adjectives to describe how the user should perceive the site. (Examples include prestigious, friendly, fun, simple, innovative, experimental, cutting edge.) Is this different than the current image perception? Client Response:
2. How are you perceived offline? Do you want to carry the same kind of message through your website? Client Response:
Please provide high quality samples of web site reference URLs which you really like, and possibly would like to emulate for the following listed items. Client Response: How would you define the main goal of this Web site?
Publicity or marketing site Intranet Extranet Game or entertainment site Nonprofit or community site Application service provider Portal Content-based publishing site Sales/e-commerce site Other (Please describe.)
Content 1. Describe visual elements or content that should be utilized from the site, or marketing materials if any (logo, color scheme, navigation, naming conventions). Client Response:
3. Do you have an existing sitemap for the site structure? Technology 1. What is your target platform and browsers? Client Response: 2. Are there specific technologies (Flash, DHTML, JavaScript, and Real Audio) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail if there are any. Client Response: 3. Will you have database functionality (dynamic content generation, search, personalization, and login)? Client Response: 4. Will you have a need for secured transactions (e-commerce) now or in the future? Do you already offer transaction online? Client Response: 1. Will you require other specific programming needs (such as personalization or search capabilities)? Describe in detail. Client Response:
Branding System 2. List or attach logos you like and explain why. 3. What colors and imagery convey the personality and tone of your company? 4. Will there be a tagline on the logo? What should the tagline convey tagline is just a description of the fund. Select and rank the services you think you'll need:
(1—Critical, must have; 2—Would like, but not critical; 3—Do not want) Logo design Site graphics Site architecture Content creation, editorial review Audio/video development Sounds and Animation E-commerce transactions Content Management System
Thank you for answering our survey! The information you have provided will help us in redesigning your online presence. Thank you very much for taking time to answer the questions. Juan De La Cruz Web/Multimedia Specialist www.mywebsite.com